Pinky Promise is an Indian healthcare technology company dedicated to transforming women's reproductive health by providing accessible, judgment-free, and technology-driven solutions. Founded in 2020 by Divya Kamerkar, Akanksha Vyas, and Rahul Kamerkar, the company leverages artificial intelligence (AI) and machine learning (ML) to offer instant, reliable diagnoses and management of women's health issues. Pinky Promise's mission is to eliminate cost, quality, and social barriers to sexual and reproductive health through technology, aiming to make reproductive healthcare accessible to every woman in India.
Key Strategic Focus
Pinky Promise focuses on delivering comprehensive reproductive healthcare services through its AI-powered digital platform. The core objectives include providing instant symptom assessments, facilitating consultations with gynecologists, offering pathology testing, and fostering community support through anonymous chat rooms. The platform addresses a wide range of reproductive health issues, such as menstrual irregularities, fertility concerns, and hormonal imbalances. By integrating AI and ML technologies, Pinky Promise aims to bridge the gap between the demand for reproductive healthcare services and the limited supply of trained gynecologists, especially in smaller cities and rural areas.
Financials and Funding
Since its inception, Pinky Promise has secured funding through various channels. In May 2022, the company received an angel investment of $126,000. Subsequent funding rounds include a $25,000 grant from the United States Agency for International Development (USAID) in September 2022. The company has also participated in accelerator programs such as Rebalance Accelerator, BonBillo, and Villgro, which have provided additional support and resources. These funds have been utilized to enhance the platform's technological capabilities, expand service offerings, and increase outreach to underserved populations.
Technological Platform and Innovation
Pinky Promise's platform is distinguished by its proprietary AI-driven symptom checker, which guides users from symptom identification to potential diagnoses. This system is built upon global clinical protocols and research from highly rated medical journals, ensuring accuracy and reliability. The platform also features anonymous chat rooms where women can connect and share experiences, fostering a supportive community. Additionally, Pinky Promise offers wellness products catering to the functional needs of women, empowering them to take control of their health.
Leadership Team
- Divya Kamerkar, Co-Founder and Chief Executive Officer: With a background in life sciences and global health from Yale University and an MBA from the Wharton School, University of Pennsylvania, Divya has over six years of experience advising national and state governments on gender health strategy. She has worked as a gender specialist for the Delhi Government and is a published author in high-impact medical journals.
- Akanksha Vyas, Co-Founder and Chief Technology Officer: Akanksha brings over 12 years of experience in design, full-stack development, machine learning, and blockchain. She has previously co-founded two technology ventures and holds a patent for a medical device. Akanksha also serves as the Director of 'Women Who Code.'
- Rahul Kamerkar, Co-Founder and Board Member: Rahul has been instrumental in the strategic direction and growth of Pinky Promise since its inception.
Competitor Profile
Market Insights and Dynamics: The women's reproductive health market in India is characterized by a significant demand-supply gap, with approximately 360 million women of reproductive age and only 70,000 trained gynecologists, predominantly located in major cities. This disparity underscores the need for accessible and scalable healthcare solutions.
Competitor Analysis: Key competitors in the Indian femtech space include:
- Proactive for Her: Based in Bengaluru, this venture capital-backed company focuses on providing comprehensive healthcare services for women, including consultations and wellness programs.
- Elda Health: Operating out of Bangalore, Elda Health offers personalized healthcare solutions for women, emphasizing preventive care and wellness.
- Veera Health: Located in Navi Mumbai, Veera Health specializes in managing polycystic ovary syndrome (PCOS) through a combination of medical and lifestyle interventions.
- Gytree: Based in Mumbai, Gytree provides a range of women's health services, including consultations and diagnostic tests.
- Uvi Health: Operating from Bangalore, Uvi Health focuses on delivering digital healthcare solutions tailored to women's health needs.
These competitors offer various services aimed at addressing women's health issues, contributing to a dynamic and evolving market landscape.
Strategic Collaborations and Partnerships
Pinky Promise has established significant partnerships to enhance its service delivery. Notably, the company collaborates with Metropolis Healthcare, a leading multinational pathology center in India, to provide lab testing services. This partnership enables Pinky Promise to collect blood samples from patients' doorsteps within 24 hours across 97 zip codes in India, ensuring timely and convenient diagnostic services.
Operational Insights
Pinky Promise's strategic positioning leverages its technological platform to address the critical shortage of gynecologists in India, particularly in smaller cities and rural areas. By offering affordable, AI-driven consultations and diagnostic services, the company effectively meets the needs of women who may otherwise lack access to quality reproductive healthcare. The integration of community support features further differentiates Pinky Promise, fostering user engagement and trust.
Strategic Opportunities and Future Directions
Looking ahead, Pinky Promise plans to expand its service offerings to include chronic care plans for conditions like fertility issues and polycystic ovary syndrome (PCOS), adopting a subscription-based model to ensure continuous care. The company is also exploring the development of handheld devices and self-testing kits to address diagnostic challenges in underserved areas. Additionally, Pinky Promise aims to launch its platform in multiple regional languages to cater to a broader demographic, further enhancing accessibility and inclusivity.
Contact Information
- Website: askpinkypromise.com
- LinkedIn: Pinky Promise
- Facebook: Pinky Promise
- Instagram: Pinky Promise
