Company Overview
Pipe17, founded in 2019 and headquartered in Washington, US, specializes in automating post-checkout e-commerce processes through a sophisticated SaaS application. Their primary product, an order operations platform, seamlessly connects brands, retailers, and fulfillment providers by integrating selling and fulfilling platforms with back-office systems. This no-code platform is tailored for operations leaders and can be deployed within 4-6 weeks, offering superior performance compared to traditional Order Management Systems (OMS) or Integration Platform as a Service (iPaaS).
Pipe17's mission is to unify commerce operations, providing a network that connects disparate systems by routing and transforming data via AI, ensuring smooth and efficient order processing.
Leadership Team
- Mo Afshar: Co-Founder & CEO, with extensive experience in cloud software and data integration, guides Pipe17's strategic vision.
- Dave Shaffer: Co-Founder & Head of Product, responsible for ensuring product offerings align with the evolving e-commerce landscape.
- Gilad Odinak: CTO, recognized for holding over 140 patents, leads technological innovation and direction.
- John Shao: Co-Founder & VP, Engineering, develops key systems to support Pipe17’s functionalities.
- Jon Gettinger: CMO, leverages over 20 years of B2B SaaS marketing experience to shape the company’s marketing strategies.
- Ryan Powell: Chief Revenue Officer, focuses on enhancing revenue strategies and expanding market presence.
- Timothy Morse: Senior Vice President of Partnerships & Business Development, drives strategic partnerships and development initiatives.
Recent Developments
Funding and Partnerships
- Secured a Series A funding round of $15.5 million in January 2025, marking significant growth.
- Partnered with TikTok Shop to enhance e-commerce integrations, highlighting efforts to expand network capabilities.
Expansion and Innovation
- Continuing business growth and innovation through strategic leadership roles and technological advancements in the e-commerce sector.
Competitor Profile
Overview of Pipe17 Competitors in 2025
Operating as a connectivity hub for e-commerce, Pipe17 faces competition from a range of platforms providing comprehensive e-commerce and order management solutions.
Top Competitors and Alternatives
1. BigCommerce:
- Open SaaS platform offering enterprise functionality across 150 countries.
- Suitable for B2C and B2B operations, focusing on data migration, solution architecture, and technical account management.
2. Shopify Plus:
- Comprehensive platform for high-volume merchants with flexible APIs.
- Strong support for social commerce and omnichannel selling, appealing to retailers seeking seamless customer experiences.
3. Salesforce Commerce for B2C:
- Delivers AI-driven conversions and omnichannel engagement.
- Enables data-driven customer journeys and robust merchandising for enterprises scaling internationally.
4. Feedonomics:
- Specializing in product feed management for global agencies, brands, and retailers.
- Enhances product visibility, complementing order management systems through strategic data management.
5. ShipMonk:
- Offers 3PL services with technology-focused fulfillment solutions.
- Supports scalable growth with strategic locations, catering to both DTC and B2B enterprises.
Additional Competitors
- Cin7 Core and ShipStation: Known for integrated inventory management.
- Odoo and QuickBooks Enterprise: Offer broad ERP features.
- Da Vinci Supply Chain Business Suite and Kechie: Target larger enterprises with complex supply chain management.
Strategic Insights
To thrive or find alternatives in the market, understanding competitors’ capabilities and strategic positions is crucial. Whether focusing on global scaling with BigCommerce, enhancing digital infrastructure with Feedonomics, or robust order fulfillment using ShipMonk, firms must align their choice with their operational needs and strategic objectives.
