PIXACORE Company Profile

Background

Founded in 2007, PIXACORE is an independent, full-service healthcare marketing and medical communications agency headquartered in New York City. The agency specializes in delivering innovative solutions at the intersection of science, technology, creativity, and engagement. PIXACORE partners with biotechnology firms, pharmaceutical companies, and health brands to create strategic initiatives that drive meaningful impact. The agency's mission is to provide exceptional customer experiences by leveraging collective expertise across various stakeholders and channels.

Key Strategic Focus

PIXACORE's strategic focus encompasses several core objectives:

Precision Strategies: Making informed decisions by carefully selecting and eliminating choices to enhance strategic power.

Beyond Engagement: Crafting experiences that not only engage but also motivate individuals to take action.

AI-Enabled Solutions: Utilizing data-driven approaches to drive efficiency and actionable insights.

Purposeful Innovation: Prioritizing meaningful innovations that inspire and create real impact over transient trends.

Speed & Agility: Emphasizing the importance of making the right moves swiftly to achieve success.

The agency specializes in brand marketing, medical communications, omnichannel strategy, scientific exchange, and innovative technological solutions. PIXACORE's primary markets include biotechnology, pharmaceutical, and healthcare sectors, where it aims to redefine engagement through tailored, cutting-edge strategies.

Financials and Funding

As of December 2024, PIXACORE reported an annual revenue of approximately $35 million. The agency has experienced fluctuations in revenue over recent years, with a reported decline from $21.1 million in 2021 to $19.5 million in 2022, representing an 8% decrease. Despite this, PIXACORE expanded its client base, securing engagements with companies such as Iovance Biotherapeutics, Ultragenyx, Trilink BioTechnologies, Precision BioSciences, and Fresenius Kabi.

Technological Platform and Innovation

PIXACORE distinguishes itself through its commitment to technological innovation:

AI-Enabled Solutions: The agency integrates artificial intelligence to enhance data analysis, drive efficiency, and deliver actionable insights.

Omnichannel Strategy: PIXACORE employs a customer-centric, KPI-first approach that anticipates and adapts to engagement across various touchpoints, utilizing technology, automation, and personalized strategies.

Metaverse Strategy and Services: Recognizing the potential of the metaverse, PIXACORE consults with life sciences organizations to develop informed strategies and pilot programs, preparing clients for the evolving digital landscape.

Leadership Team

PIXACORE's leadership team comprises experienced professionals dedicated to driving the agency's mission:

Sanjiv Mody: Founder & CEO

Dhaval Parikh: President

Ben Voss: Chief Technology Officer

Brian Loh: SVP, Senior Director, Medical Strategy

Karl Schempp: SVP, Group Creative Director, Art

Jennifer Firestone: SVP, Group Creative Director, Copy

Ashley Doyle: SVP, Client Services

Monica Dudas: SVP, Client Services, Medical Communications

Marty Murphy: VP, Advocacy, Business Development & Marketing

Pinky Shah: Managing Director

This team brings diverse expertise across technology, medical strategy, creative direction, client services, and business development, positioning PIXACORE as a leader in healthcare marketing innovation.

Competitor Profile

Market Insights and Dynamics:

The healthcare marketing industry is characterized by rapid technological advancements and an increasing emphasis on personalized, data-driven strategies. Agencies are leveraging AI, omnichannel approaches, and innovative technologies to enhance client engagement and deliver measurable outcomes.

Competitor Analysis:

PIXACORE operates in a competitive landscape alongside agencies such as Flutter, Media Fusion, and OH Partners. These competitors focus on various aspects of marketing and communications, offering services that range from digital marketing to creative content development. PIXACORE differentiates itself through its deep integration of technology and data-driven strategies tailored specifically for the healthcare sector.

Strategic Collaborations and Partnerships

PIXACORE has established significant collaborations with a diverse range of clients, including:

Apellis Pharmaceuticals: Global Ophthalmology Marketing

Bayer: TKI Franchise / Oncology Medical Affairs

Bristol Myers Squibb: CAR T Franchise / Breyanzi Worldwide Marketing / Medical Affairs / Abraxane Marketing

Fresenius Kabi: Stimufend / Rituximab Biosimilars

Intercept Pharmaceuticals: Ocaliva

Iovance Biotherapeutics: Medical / Corporate / Payer TIL DSE Marketing

Janssen Pharmaceuticals: Carvykti Patient Marketing

Mallinckrodt Pharmaceuticals: Cellex US Medical / Cellex Global Marketing

Novartis: Multiple Sclerosis Franchise

Precision BioSciences: Corporate Communications / Public Relations

Relief Therapeutics: Patient & Healthcare Professional Marketing

Seagen: Oncology Global Marketing

Tissue Tech: Sales Force

Trilink Biotechnologies: Cell Therapy Marketing

Ultragenyx: Corporate Communications / Advocacy

These partnerships underscore PIXACORE's ability to deliver tailored marketing and communication strategies across various healthcare sectors.

Operational Insights

PIXACORE's strategic considerations include:

Technological Integration: Leveraging AI and data analytics to enhance client engagement and campaign effectiveness.

Client-Centric Approach: Focusing on personalized strategies that address specific client needs and market dynamics.

Agility and Innovation: Maintaining flexibility to adapt to industry changes and pioneering innovative solutions that set the agency apart from competitors.

Strategic Opportunities and Future Directions

Looking ahead, PIXACORE aims to:

Expand Technological Capabilities: Continue integrating advanced technologies such as AI and exploring opportunities within the metaverse to enhance client offerings.