Company Research Report: Pixis

Company Overview

• Name: Pixis

• Mission: Pixis is committed to democratizing artificial intelligence for marketers, agencies, and creative professionals, empowering brands to scale all aspects of their marketing and enhancing decision-making capabilities amidst complex consumer behavior.

• Foundation: Founded in 2018.

• Key People:

• Shubham A Mishra, Founder & CEO, Global

• Vrushali Prasade, Founder & Chief Technology Officer

• Hari Valiyath, Founder & Chief Business Officer

• Neel Pandya, CEO - APAC & EU

• Sushant Jaipuria, Chief Strategy Officer

• Ritesh Agarwal, Chief Financial Officer

• Vikas Mishra, Co-Chief Technology Officer

• Headquarters: No information is available.

• Number of Employees: No information is available.

• Revenue: No information is available.

• Known For: Pixis is recognized for its codeless AI infrastructure for growth marketing, renowned for enhancing campaign results across platforms through its innovative AI solutions.

Products

• Targeting AI:

• Description: Uses neural networks to identify, expand, and convert audiences based on real-time brand engagement, user behavior, and market trends through predictive analysis.

• Key Features: Identifies new cohorts and scales proven ones with ease.

• Creative AI:

• Description: Implements Generative AI models to augment creative capabilities, enabling automated persona-specific creative and communication delivery across platforms.

• Key Features: Generates and scales high-fidelity video and static assets, significantly reducing creative turnaround time.

• Performance AI:

• Description: Employs proprietary AI models that maximize ROAS by optimizing decisions across marketing channels with automated bid and budget pacing.

• Key Features: Stabilizes CAC and mitigates the impact of short-term fluctuations with predictive modeling.

Recent Developments

• New Products/Features: In 2023, Pixis launched its codeless AI infrastructure targeted at mid-market customers and introduced a generative-AI powered Creative Studio.

• Funding: In 2023, Pixis closed a Series C1 round of funding, raising $85 million led by Touring Capital, alongside new investors Grupo Carso, and returning investors General Atlantic, Celesta Capital, and Chiratae Ventures.

• Partnerships: As of January 22, 2024, Pixis formed a partnership with Channel Factory aimed at overhauling advertising strategies using AI.

• Company Growth: Over the years, Pixis has consistently expanded its AI model offerings, with over 200+ proprietary AI models developed to address core growth marketing challenges by 2023.

Success Stories

Pixis' AI systems have enabled significant improvements in several metrics across various companies:

• Reduction in CPI, CPFT, and CPL.

• Increases in CVR, ROAS, and CTR.

• Enhanced daily subscriptions and revenue for clients such as Hotstar, Bombay Shaving Company, L&T Realty, and others.

Conclusion

Pixis stands as an influential player in the AI-driven marketing landscape, fostering innovation through its robust suite of AI-driven products and solutions designed to optimize marketing performance across diverse platforms. Its strategic growth through partnerships, funding rounds, and product innovation reflects its commitment to empowering marketers worldwide.