Pizza Schmizza Company Profile
Background
Overview
Pizza Schmizza is an American pizza franchise renowned for its New York-style, thin-crust pizzas offered by the slice. Established on August 6, 1993, in Hillsboro, Oregon, by brothers Andre and Roger Jehan, the brand has expanded to multiple locations, primarily in Oregon and Washington.
Mission and Vision
The company's mission is to deliver unique and high-quality pizza experiences in a welcoming and eclectic atmosphere. Pizza Schmizza aims to stand out in the competitive pizza industry by offering inventive pizza combinations and fostering a fun dining environment.
Industry Significance
By introducing unconventional toppings and creative marketing strategies, Pizza Schmizza has carved a niche in the fast-casual dining sector, appealing to customers seeking diverse and innovative pizza options.
Key Strategic Focus
Core Objectives
- Menu Innovation: Offering a diverse range of specialty pizzas with unique toppings, such as alligator sausage and spaghetti noodles, to cater to adventurous palates.
- Franchise Expansion: Growing the brand's presence through franchising, with a focus on maintaining quality and consistency across locations.
Primary Markets
Pizza Schmizza primarily operates in the Pacific Northwest, with a concentration of locations in Oregon and Washington. The brand targets urban and suburban areas with a customer base seeking quick, unique, and high-quality dining options.
Financials and Funding
Funding History
In 2008, Pizza Schmizza was acquired by Figaro's Italian Pizza, a 100-unit chain based in Salem, Oregon. The acquisition aimed to expand both brands and leverage synergies in operations and marketing.
Revenue
As of recent estimates, Pizza Schmizza's annual revenue is approximately $4.8 million, with revenue per employee around $140,000.
Technological Platform and Innovation
Proprietary Technologies
Pizza Schmizza has partnered with AppSmyth to develop a branded mobile application. This app integrates loyalty programs, personalized offers, and online ordering, enhancing customer engagement and streamlining operations.
Scientific Methodologies
The company employs data analytics to understand customer preferences and optimize menu offerings, ensuring that new products align with market demands.
Leadership Team
Key Executives
- Ron Berger: Chairman and CEO of Figaro's Italian Pizza, overseeing strategic direction and expansion efforts for both Figaro's and Pizza Schmizza.
- Jennifer Young: Director of Marketing for Pizza Schmizza and Figaro's, responsible for brand development and marketing initiatives.
Leadership Changes
In 2008, following the acquisition by Figaro's, Andre Jehan, the founder of Pizza Schmizza, transitioned to a consulting role, contributing to the brand's strategic development.
Competitor Profile
Market Insights and Dynamics
The U.S. pizza industry is highly competitive, with numerous national and regional players. Consumer preferences are shifting towards unique flavors and high-quality ingredients, creating opportunities for brands like Pizza Schmizza that offer distinctive menu items.
Competitor Analysis
- Fratellis: A regional pizza chain offering traditional and specialty pizzas, competing on quality and customer service.
- Anthony's Pizza: Known for its New York-style pizzas, providing a similar product offering to Pizza Schmizza.
- Vinny's New York Pizza & Pasta: Offers a range of Italian dishes, including pizzas and pastas, appealing to a broad customer base.
These competitors emphasize traditional pizza offerings, whereas Pizza Schmizza differentiates itself through unique toppings and an eclectic dining experience.
Strategic Collaborations and Partnerships
AppSmyth Partnership
In 2014, Pizza Schmizza partnered with AppSmyth to launch a mobile application that integrates loyalty programs, personalized offers, and online ordering, enhancing customer engagement and operational efficiency.
VetFran Program
Pizza Schmizza is a proud member of the VetFran program, demonstrating a commitment to supporting veterans through franchise opportunities.
Operational Insights
Franchise Model
Pizza Schmizza operates primarily through a franchise model, offering comprehensive support to franchisees, including training, marketing assistance, and operational guidance. The initial investment ranges from $99,000 to $549,000, with a franchise fee of $39,000.
Competitive Advantages
- Unique Menu Offerings: The brand's inventive pizza combinations set it apart from traditional pizza chains.
- Eclectic Atmosphere: Each location features distinctive decor, creating a memorable dining experience.
- Community Engagement: Involvement in programs like VetFran and creative marketing strategies enhance brand loyalty and community presence.
Strategic Opportunities and Future Directions
Expansion Plans
With a solid foundation in the Pacific Northwest, Pizza Schmizza has opportunities to expand into new markets, leveraging its unique brand identity and franchise model.
Menu Innovation
Continuing to develop and introduce new specialty pizzas and menu items can attract a broader customer base and keep the brand relevant in a competitive market.
Technology Integration
Further investment in technology, such as enhancing the mobile app and implementing advanced data analytics, can improve customer engagement and operational efficiency.
