Cherry Bekaert is a prominent professional services firm headquartered in Raleigh, North Carolina, offering a comprehensive suite of assurance, tax, and advisory services. Established in 1947, the firm has grown to become one of the largest accounting firms in the United States, serving clients across all 50 states and internationally. Cherry Bekaert's mission is to make a difference for its people, clients, community, and professions by delivering innovative solutions that drive growth and efficiency.
Key Strategic Focus
Cherry Bekaert specializes in providing digitally driven and industry-aligned solutions to elevate mid-market clients to market leaders. The firm's core services include assurance, tax, business valuations, digital consulting, mergers and acquisitions, and other advisory services. Cherry Bekaert leverages advanced technologies such as Thomson Reuters ONESOURCE, Power BI, and Salesforce Marketing Cloud to deliver these services. The firm targets a diverse range of industries, including technology, healthcare and life sciences, industrial manufacturing, government and public sector, hospitality and retail, real estate and construction, and financial institutions.
Financials and Funding
As of May 2025, Cherry Bekaert reported annual revenues of approximately $750 million. In June 2022, the firm announced an investment from Parthenon Capital into its business advisory practices, aiming to enhance service offerings and expand market reach.
Technological Platform and Innovation
Cherry Bekaert distinguishes itself through the integration of advanced technologies into its service delivery. The firm utilizes platforms such as Thomson Reuters ONESOURCE for tax compliance, Power BI for data analytics, and Salesforce Marketing Cloud for client engagement. This technological integration enables Cherry Bekaert to offer data-driven insights and solutions, enhancing client decision-making and operational efficiency.
Leadership Team
The firm's leadership is spearheaded by Michelle Thompson, who serves as the Chief Executive Officer and Managing Partner. Thompson has been with Cherry Bekaert since 2018 and has played a pivotal role in the firm's strategic growth and innovation initiatives.
Leadership Changes
In May 2018, Michelle Thompson succeeded Howard Kies as the firm's CEO and Managing Partner. Kies had served in this role for 27 years prior to Thompson's appointment.
Competitor Profile
Market Insights and Dynamics
The professional services industry is highly competitive, with firms vying for market share through service diversification, technological innovation, and strategic acquisitions. Cherry Bekaert's focus on mid-market clients positions it uniquely within this landscape, offering personalized services that larger firms may not provide.
Competitor Analysis
Cherry Bekaert faces competition from both large multinational firms and regional players. Key competitors include Deloitte, PwC, Ernst & Young (EY), and KPMG. These firms offer a broad range of services and have significant global reach. Cherry Bekaert differentiates itself through its focus on mid-market clients and its integration of advanced technologies into service delivery.
Strategic Collaborations and Partnerships
Cherry Bekaert is a member of Allinial Global, an association of independent accounting and consulting firms. This affiliation enhances the firm's ability to serve clients with international needs by providing access to a global network of professionals.
Operational Insights
The firm's strategic acquisitions, such as the integration of PKF Mueller in October 2023, have expanded its geographic footprint and service capabilities. These acquisitions align with Cherry Bekaert's growth strategy and enhance its ability to serve a diverse client base.
Strategic Opportunities and Future Directions
Cherry Bekaert's commitment to innovation and client service positions it well for future growth. The firm's focus on integrating advanced technologies and expanding through strategic acquisitions provides opportunities to enhance service offerings and enter new markets.
Contact Information
For more information about Cherry Bekaert and its services, please visit their official website at cbh.com.
Market Research
