Place Exchange Company Research Report

Company Overview

• Name of the Company: Place Exchange

• Mission: The company’s vision is to transform the entire Out of Home (OOH) channel to be truly programmatic for both buyers and sellers.

• Founded: 2018

• Founders: Founded by leaders from both the Out of Home (OOH) space and the advertising technology sector.

• Key People:

• Ari Buchalter, Chief Executive Officer

• Cameron McBride, VP, Data & Analytics

• Dave Etherington, Chief Commercial Officer

• Deirdre Sullivan, General Counsel and Chief Privacy Officer

• Haley McClernon, VP, Demand Partnerships

• Jason Shao, Chief Operating Officer

• JoAnn Kienzle, VP, People

• Justin Goldman, Chief Financial Officer

• Kevin Taormina, VP, Sales

• Lynda Liu, VP, Marketing

• Nick Bennett, SVP, Partnerships

• Headquarter: 254 W 31st St, 7th Fl, New York, NY 10001

• Number of Employees: No information is available.

• Revenue: No information is available.

• What the company is known for: Place Exchange is known for its programmatic out-of-home (OOH) advertising solutions and being a leader in integrating and streamlining OOH with digital advertising channels through their patented technology.

Products

Core Products and Solutions Offered:

1. Place Exchange SSP (Supply Side Platform)

• Description: Allows for seamless integration and control for supply-side partners, providing transparency and new buyer opportunities.

• Features: Complete transparency, easy integration, full control for harnessing programmatic powers for OOH media.

2. Place Exchange Clear

• Description: A solution to ensure quality around digital out-of-home media.

• Features: Focuses on delivering quality, consistency, transparency, and compliance in buying processes.

3. Place Exchange Dynamic Creative

• Description: Allows advertisers to tailor their messages dynamically to different consumer segments.

• Features: Customizable creative options to increase engagement and relevancy of ads.

4. PerView Measurement for Buyers and Sellers

• Description: A measurement solution that offers dynamic reach, frequency, and impression metrics across OOH formats.

• Features: Up-to-date and reliable metrics applicable to both digital and static OOH, supporting cross-publisher campaigns.

Recent Developments

Recent Achievements and Partnerships:

1. Expansion to Canada

• Details: Place Exchange expanded its PerView measurement solution to Canada, offering dynamic measurement solutions for local buyers and sellers (October 14, 2024).

2. Partnership with DeepIntent

• Details: Place Exchange partnered with DeepIntent to bring digital out-of-home offerings to healthcare advertisers. This enables seamless planning, buying, and measurement of DOOH alongside other channels on the platforms (March 28, 2024).

3. Other Notable Partnerships

• Collaboration with Clear Channel Belgium to strengthen programmatic offering (October 23).

• Partnership with Best Buy Canada to unlock retail media opportunities (October 22).

• Ongoing partnerships and enhancements with Vertical Impression and similar media companies to elevate DOOH measurement quality.

4. Technological Innovations and Recognition

• Recognized as a 2023 Deloitte Technology Fast 500 winner, evidencing their rapid growth and innovation in the sector.

5. Market Responses and Trends

• Reports indicate a significant rise in programmatic OOH spend, particularly in video-enabled screens, which points to increasing adoption and market validation of their solutions.

New Products Launched

No information is available on newly launched products other than expanded enhancements to existing products.

New Features Added

Continued enhancement of the PerView solution to provide more accurate and expansive reach metrics across multiple regions and for multiple partners.

New Partnerships

Various partnerships formed to expand programmatic OOH capabilities, including notable organizations such as Clear Channel, Best Buy Canada, DeepIntent, and Vertical Impression.

Conclusion

Place Exchange is at the forefront of integrating programmatic methodologies into the out-of-home advertising space, leveraging its advanced technology to streamline advertising across digital and physical domains. The company's strategy of leveraging both widespread strategic partnerships and technological innovations has solidified its position as a dynamic leader in both the US and international markets.