Place2Be Company Profile

Background

Place2Be is a UK-based children's mental health charity established in 1994. With over 30 years of experience, the organization provides in-school emotional support to children and young people, aiming to enhance their mental well-being and resilience. By offering counselling services and training programs within educational settings, Place2Be addresses a range of social issues, including bullying, bereavement, domestic violence, family breakdown, neglect, and trauma.

Key Strategic Focus

Place2Be's strategic focus centers on delivering comprehensive mental health services directly within schools. This includes one-to-one and group counselling sessions, as well as training programs for school staff to build capacity in supporting students' mental health. The organization employs evidence-based therapeutic approaches to create a culture of openness and early intervention, ensuring that children receive support in a familiar and safe environment.

Financials and Funding

As a registered charity, Place2Be's financial resources are primarily derived from donations, grants, and fundraising activities. In the fiscal year ending March 31, 2022, the organization reported a turnover of £19.49 million, marking a 1% increase from the previous year. Total assets stood at £16.93 million, with net assets amounting to £14.6 million. The charity employed approximately 550 staff members during this period.

Pipeline Development

Place2Be continually develops and expands its services to meet the evolving needs of children and young people. Notable initiatives include the "Mental Health Champions – Foundation" program, an online course launched in August 2020 to equip education professionals with skills to support mental health in schools. By May 2022, over 50,000 education professionals had accessed the program, with 97% recommending it to colleagues.

Technological Platform and Innovation

While Place2Be's core services are delivered through direct human interaction, the organization leverages technology to enhance its reach and effectiveness. This includes online training platforms for educators and digital resources for parents and carers. The "Parenting Smart" website, launched in 2021, offers practical advice for parents of children aged 4–11, reflecting Place2Be's commitment to accessible support.

Leadership Team

• Catherine Roche: Chief Executive Officer since January 2014, leading the organization's strategic direction and operations.

• Dame Benny Refson: President and founder, instrumental in establishing Place2Be and shaping its mission.

• Nick Herod: Chief Financial Officer, overseeing financial strategy and management.

• Wande Showunmi-FCIPD: Executive Director of People and Culture, responsible for human resources and organizational culture.

• Dr. Rebecca Kirkbride: Clinical Director, leading the development and delivery of clinical services.

Leadership Changes

In March 2024, Place2Be appointed Mr. Matthew Robert Barwell and Mr. David Oliver Weaver as directors, succeeding Mr. John Gerrard Murphy, who resigned on the same date.

Competitor Profile

Market Insights and Dynamics

The children's mental health sector in the UK has seen increased attention and funding, driven by rising awareness of mental health issues among young people. The market comprises various organizations offering counselling services, training programs, and resources aimed at supporting children's mental well-being.

Competitor Analysis

• Family Action: With approximately 653 employees and a revenue of $63 million, Family Action provides mental health support services, including counselling and family support programs.

• Richmond Fellowship: Employing around 794 staff and generating $383.7 million in revenue, Richmond Fellowship offers a range of mental health services, including residential support and community-based programs.

• Praxis Care: With 1,483 employees and a revenue of $67.9 million, Praxis Care provides mental health and learning disability services across the UK and Ireland.

Strategic Collaborations and Partnerships

Place2Be has established significant partnerships to enhance its services and reach. In 2024, the organization partnered with Greenhouse Sports Ltd. to integrate counselling and support into sports sessions, ensuring holistic well-being for participants. Additionally, collaborations with educational resource suppliers like Findel plc have supported the development and dissemination of mental health resources in schools.

Operational Insights

Place2Be's integration of mental health services within the school environment provides a distinct competitive advantage. By offering services on-site, the organization ensures accessibility and early intervention, differentiating itself from competitors that may operate through external clinics or community centers.

Strategic Opportunities and Future Directions

Looking ahead, Place2Be aims to expand its reach by increasing the number of partner schools and enhancing digital resources to support children, parents, and educators. The organization is also focused on developing new training programs to equip school staff with the skills necessary to address emerging mental health challenges among students.

Contact Information

• Website: place2be.org.uk

• Social Media:

• Facebook: Place2Be

• Instagram: @place2becharity

• LinkedIn: Place2Be

Place2Be's commitment to providing accessible, in-school mental health support continues to make a significant impact on the well-being of children and young people across the UK.