Company Research Report: Placer Labs, Inc.

Company Overview

• Name: Placer Labs, Inc. (Placer.ai)

• Mission: To empower private and public organizations to make better decisions by helping them understand what’s really happening in the physical world through robust location analytics.

• Founded: November 2018

• Founders: Noam Ben-Zvi (CEO), Zohar Bar-Yehuda (Data Scientist), Oded Fossfeld (CTO), Ofir Lemel (CPO)

• Key People: Noam Ben-Zvi, Zohar Bar-Yehuda, Oded Fossfeld, Ofir Lemel

• Headquarters: No information is available

• Number of Employees: No information is available

• Revenue: No information is available

• What is the company known for: Placer Labs is known for providing location analytics platforms that deliver rich insights into physical locations through data-driven market intelligence.

Products

Placer.ai Platform

• Description: The Placer.ai platform offers a comprehensive suite of tools to analyze consumer foot traffic, visit patterns, and demographic insights to drive strategic business decisions.

• Key Features:

• Customer Visitation: Provides accurate foot traffic counts and dwell times.

• Trade Areas: Defines True Trade Areas, helping focus marketing efforts and forecast impacts of new tenants.

• Customer Insights: Analyzes aggregate customer demographics for optimizing engagement.

• Competitive Benchmarking: Offers performance comparisons with local and distance competitors.

• Industry Trends: Reveals emerging brands and trends across industries.

• Area Analysis: Delivers insights into traffic volumes, crime, and development near a property.

API Services

• Description: A tool that allows extraction of Placer's aggregated data for integration into 3rd-party applications.

• Key Features:

• Foot Traffic Data: Provides insights on customer numbers and visit trends.

• True Trade Area Mapping: Displays real customer source areas.

• Demographic Info: Supplies census-based customer demographics.

• Competitive Analysis: Benchmarks location performance and examines demographics.

Recent Developments

• New Funding: Placer.ai raised $100M in Series C funding in January 2022.

• Product Expansion: Post-funding, Placer.ai aims at incorporating new insights such as crime, planned development, and traffic counts to enhance their market intelligence platform.

• Partnerships: No specific information on new partnerships available from the data.

This structured report incorporates all available data regarding Placer Labs, Inc. and speaks to its market positioning, products, and strategic developments without additional commentary or conjecture.