Company Market Research Report: Play9

Company Overview

• Name: Play9

• Mission: Ecossistema de desenvolvimento de conteúdo e expansão de audiência para marcas e influenciadores.

• Year Founded: 2019

• Founders:

• Felipe Neto

• João Pedro Paes Leme

• Marcus Vinicius Freire

• Key People:

• Sócios-Fundadores:

• João Pedro Paes Leme

• Felipe Neto

• Marcus Vinicius Freire

• Conselheiros:

• Camila Farani

• Clécio Guaranys

• Helbert Costa

• Marco Fisbhen

• Rony Meisler

• Tom Mendes

• Executivos:

• Andrea Hirata (CRO)

• Gustavo Serra (Sócio & CCO)

• Thiago Meirelles (Sócio & COO)

• Ana Carvalho (Diretora de Gente e Cultura)

• Gui Paes Leme (Diretor de Canais de YouTube)

• Marcelli Valle (Diretora de Marketing e Negócios)

• Patricia Frajhof (Diretora Financeira)

• Priscila Montandon (Diretora de Projetos Especiais)

• Renata Turlão (Diretora de Social Media e Inteligência)

• Headquarters: No information is available

• Number of Employees: No information is available

• Revenue: No information is available

• Company Focus:

• Digital content creation

• Audience expansion for brands and influencers

• Innovations in digital communication and interactivity

Products and Services

Products Offered

1. YouTube Network

• Description: One of the largest YouTube networks in Brazil. Offers personalized services for creating, planning, and executing authentic content on the platform.

• Key Features:

• Content creation and management for brands and individuals

• Authentic content planning and execution

2. Play9Action (In-House Production)

• Description: Produces audio and/or video content for any platform, including TV and OTT.

• Key Features:

• Strong presence in advertising, institutional projects, artistic content, social content, live streams, and content commerce

3. Online Media

• Description: Personalized and multi-platform media strategies to direct projects for better investments, engagement, and audience targeting.

• Key Features:

• Real-time budget management and result tracking

4. Social Media Services

• Description: Partnering with major platforms to offer curated influencer projects, branded content, and management of always-on network presence.

• Key Features:

• Strategy, data, and creativity for influencer curation

• Branded content management

5. Influencer Management

• Description: Manages a roster of over 80 influencers, ranging from public figures to digital creators.

• Key Features:

• Engagement and monetization solutions

• Authorial content projects

• Licensing and image rights management

6. Data and Performance

• Description: Team of specialists using data-driven culture from idea conception to final reports.

• Key Features:

• Proprietary products for market analysis, in-company digital strategy workshops, and niche and trend studies

7. Integrated Communication

• Description: 360º communication project planning and creation.

• Key Features:

• PR, branding, advertising, live marketing, and all forms of communication

8. Technology Innovation

• Description: Innovation hub with multidisciplinary professionals for technological solutions.

• Key Features:

• Design, programming, and new solution development

Proprietary Products/Co-Proprietors

1. PlayNest

• Description: Aims to professionalize influencers/content creators with data and analysis tools.

2. Modatta

• Description: A platform for interacting with favorite brands and transforming user data into a revenue source.

3. Onda Digital

• Description: Strategies that amplify messages and engage audiences effectively.

4. Inner AI

• Description: An operating system for content production to save time and money on text, video, audio, and image creation.

5. Mimo Lives

• Description: A pioneer SAAS in Live Commerce combining livestream with e-commerce for brand websites and applications.

Recent Developments

• New Partnerships:

• Games Olympics: Collaboration with COB and YouTube for 2024 Paris Olympics coverage featuring influencers like Podpah, Matheus Costa, and Valen Bandeira.

• Company Milestones:

• Four Years of Play9: Founded in 2019, experiencing intense demand during the pandemic, and focused on adding proprietary technology and diversity in content.

• New Product Launches:

• PlayNest: A platform targeting the professionalization of influencers with detailed analytics and media kits.

• Market Expansion:

• Live Commerce Introduction: Established live commerce in Brazil, working with major retailers like Americanas.

• Technological Enhancements:

• Introduction of Proprietary Technology Platforms such as PlayNest, Modatta, Onda Digital, Inner AI, and Mimo Lives.

• Strategic Focus:

• Amplifying the use of proprietary technology, expanding into event management like Rio2C Summit, and emphasizing youth and diverse voices in future company strategies.

Contact Information:

• General Inquiries: contato@play9.com.br

• Commercial Inquiries: comercial@play9.com.br

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Disclaimer: No information is available for the fields with financial details, headquarters location, and the number of employees. All data presented has been sourced from company-provided content.