PLEZi Nutrition Market Research Report
Company Overview
Name: PLEZi Nutrition
Mission of the Company
To be a driver of change, creating higher standards for how food and beverages are made and marketed to children, leading with nutrition, taste, and truth, in order to raise a healthier generation of kids.
Founding Details
- Founded By: Michelle Obama (Co-Founder and Strategic Partner)
- Founding Year: No information available
Key People
- Michelle Obama: Co-Founder and Strategic Partner
- Leah Dunmore: CEO
- Debra Eschmeyer: Kitchen Cabinet Chair and former Executive Director of Let’s Move! Initiative
- Sam Kass: Board Chair and former White House chef
- Kitchen Cabinet Advisory Committee:
- Risa Lavizzo-Mourey, MD, MBA
- Emily Oster, PhD
- Christina Economos, PhD
- Donna Martin, EdS, RDN, SNS
- Shale Wong, MD, MSPH
Headquarter Location
No information available
Number of Employees
No information available
Revenue of the Company
No information available
Company Recognition
Known for launching a line of healthy food and beverage options targeted at children to reduce childhood obesity and poor nutrition by providing tasty yet nutritious alternatives to sugary drinks.
Products
Product Lines and Key Features
PLEZi FiZZ
- Description: Sparkling beverages for children ages 6 and up.
- Key Features:
- 70% less sugar than leading carbonated soft drinks
- No added sugar
- Contains 2g of fiber per serving
- Real fruit juice
- Includes vitamins and minerals like potassium and vitamin C, with no high fructose corn syrup
Juice Boxes
- Description: Non-carbonated juice beverages for children ages 6 and up.
- Key Features:
- 75% less sugar than leading 100% fruit juices
- No added sugar
- Contains 2g of fiber per serving
- Real fruit juice with vitamins and minerals including potassium, vitamin C, magnesium, and zinc
Multiserve 8oz Bottles
- Description: Convenient multiserve bottles for families.
- Key Features:
- 75% less sugar than leading fruit juices
- No added sugar
- Contains 2g of fiber per serving
- Includes vitamins and minerals like potassium, vitamin C, magnesium, and zinc
Recent Developments
New Products Launched
- Launch of PLEZi, a drink for kids ages 6-12 with 75% less sugar than average leading fruit juices and no added sugar. Available in multiple flavors including Tropical Punch, Orange Smash, Apple Splash, and Blueberry Blast.
New Features Added to Existing Products
No information available
New Partnerships
- Partnership with FoodCorps’ Nourishing Futures initiative, committing an initial donation of $1 million to ensure all 50 million students across the country have access to nutrition education and free school meals by 2030.
Corporate and Social Responsibility
- PLEZi Nutrition will invest 10% of its profits back into the broader movement to promote kids' health, aligning with their goal to make substantial social impact in children's nutrition and wellbeing.
Distribution and Availability
- Available at major retail chains such as Walmart, Target, Sprouts Farmers Market, and select Kroger banners.
- Also available for purchase online at Walmart, Target, and Amazon.
Editorial Endorsements
Michelle Obama’s involvement and public appearances, such as her speech at the Wall Street Journal Future of Everything Festival, have helped launch and promote PLEZi Nutrition. Her advocacy for children’s health and her efforts to catalyze industry-wide changes towards healthier food and beverages provide an influential endorsement for the brand.
Conclusion
PLEZi Nutrition positions itself as a leader in children’s health-focused food and beverage market, aiming to set higher standards of nutrition and taste. With the support of Michelle Obama and a team of dedicated health and nutrition experts, the company strives to make a significant impact on childhood nutrition and overall public health.
Note: Given the constraints, some data fields such as the headquarters location, number of employees, and revenue information were marked as "No information available."
