plum

Overview

Plum, founded in 2013, is India's first 100% vegan beauty brand, operating under the parent company, Pureplay Skin Sciences. The brand is headquartered in Mumbai, Maharashtra, and focuses on science-backed, clean beauty and personal care products, offering a diverse range of skincare, haircare, and body care items. Known for its commitment to values and sustainability, Plum adheres to a philosophy that benefits people and the environment.

Business Highlights

Plum is characterized by its premium product offerings that emphasize vegan, chemical-free formulations. They have launched various new products, including face washes, body lotions, and perfumes, which have been well-received in the market.

Key Products and Offerings

• Skincare: Featuring products like the Green Tea Pore Cleansing Face Wash and Plum Blueberry & 1% Salicylic Acid Clearly Gentle Gel Face Wash.

• Body care: Highlighted by the Vanilla Caramello Body Lotion and Lily Miss Sunshine Body Lotion SPF 35 PA+++.

• Fragrances: Including Vanilla Caramello Eau De Parfum and Tonka Bella Eau De Parfum.

• Sunscreens: Such as the Plum Yuzu & Alpha Arbutin Weightless Fluid Sunscreen.

Leadership

Key Executives at Plum

• Shankar Prasad: Co-Founder & CEO. Shankar is pivotal in establishing Plum as a top-tier beauty brand in India.

• Prasanya Chennapatnam: Co-Founder, contributing to the brand's foundational vision.

• Shivani Behl: Former Chief Marketing Officer, known for her significant role in marketing strategy and campaign execution.

• Gaurav Sarda: Chief Financial Officer, recognized for his contributions to Plum's strategic financial planning.

Recent Developments

• Plum has successfully raised a total funding of $50.3 million across multiple rounds, attracting investments from notable partners such as Unilever Ventures and Faering Capital.

• The brand is focusing on achieving profitability by FY25, alongside revamping its product segments which include exploring new entrants into cleansers, serums, and moisturizers.

Future Outlook

Plum's strategic initiatives are directed towards sustaining its growth momentum. There are plans to introduce new products over the coming months, maintaining its leadership in the vegan beauty space. The company aims to bolster its market presence by targeting increased consumer engagement through strategic marketing and innovative product offerings.

Contact Information

• Website: [Plum Goodness](https://plumgoodness.com)

• Email: hello@plumgoodness.com

• Phone: +91-750-649-6604

• Address: Primeco Union City, Block B, 6th Floor, Plot no. 18, 19A & 19B, ITPL Main Rd, Bengaluru, Karnataka 560067

Competitor Profiling

Overview of Competitors

Plum operates in a competitive space with several significant challengers across various sectors, particularly in pre-employment assessment and financial technology. Notable competitors include The Predictive Index, eSkill, TestGorilla, SeekOut, Workday HCM, Moneybox, Cleo, and Onsurity Technologies.

Platforms and Solutions

• The Predictive Index: Offers talent optimization services including behavioral assessments and workforce analytics, supported by extensive behavioral science experience, serving over 9,000 clients globally.

• eSkill: Specializes in customizable skills and behavioral evaluation testing, with a large library of assessments.

• TestGorilla: Provides pre-employment screening to enhance hiring decisions, leveraging an extensive library of tests.

• SeekOut: Enhances talent acquisition using AI and machine learning, particularly focusing on sourcing diverse talent.

• Workday HCM: Known for its cloud-based HR and financial management solutions, aimed at simplifying complex enterprise applications.

Competitors' Market Innovations and Business Models

• The Predictive Index: Empowers leaders with AI-powered platforms and behavioral research to optimize team dynamics.

• eSkill: Offers tailored testing solutions to fit specific industry and role requirements.

• TestGorilla: Shifts traditional hiring to data-driven decisions with skills-based assessments.

• SeekOut: Utilizes AI to access hard-to-find talent pools with comprehensive management and analytics tools.

• Workday: Strengthens its market position with integrated applications simplifying HR and financial processes.

Key Metrics and Achievements

• The Predictive Index: Services more than 9,000 clients in 142 countries, focusing on partnerships and organizational growth.

• eSkill: Features over 800 job and subject-based assessments.

• TestGorilla: Raised over $81.2M in funding, demonstrating growth in HR tech solutions.

• SeekOut: Secured $65M funding to enhance their AI-driven talent platform.

Strategic Positioning and Market Impact

Plum's competitors focus strategically on leveraging technology to optimize HR processes and talent acquisition. With AI-driven insights and comprehensive solutions, these companies aim to disrupt traditional HR practices and meet modern workforce needs effectively.