Plum Print Company Profile

Background

Overview

Founded in 2012, Plum Print is a privately held company headquartered in Asheville, North Carolina. The company specializes in transforming children's artwork and memorabilia into professionally designed, high-quality keepsake books and digital archives. By offering a seamless process for parents to preserve their children's creative expressions, Plum Print addresses the common challenge of managing and storing numerous art pieces accumulated over the years.

Mission and Vision

Plum Print's mission is to provide parents with an effortless solution to organize and celebrate their children's creations without consuming time and space. The company envisions becoming the leading service for preserving childhood memories through innovative and personalized products.

Industry Significance

Operating within the multimedia and design software industry, Plum Print has carved a niche by offering a unique service that combines digital archiving with custom book creation. This service caters to parents seeking to preserve their children's artwork in a tangible and organized manner, thereby addressing a specific market need.

Key Strategic Focus

Core Objectives

Product Diversification: Expanding the range of products to include various personalized items such as stationery, decor, and accessories.

Customer Experience Enhancement: Streamlining the process from artwork submission to final product delivery to ensure a user-friendly experience.

Areas of Specialization

Custom Book Creation: Designing and producing high-quality, hardcover books that compile children's artwork.

Digital Archiving: Providing digital versions of the artwork for easy sharing and long-term preservation.

Key Technologies Utilized

Professional Photography and Scanning: Utilizing advanced imaging techniques to capture the details of each artwork.

Design Software: Employing specialized software to create custom layouts and designs for each book.

Primary Markets Targeted

Parents and Families: Offering solutions for parents looking to preserve their children's artwork.

Educational Institutions: Providing services for schools to compile student artwork into collective volumes.

Financials and Funding

Funding History

Seed Round (January 2015): Secured $1 million in seed funding led by Brooklyn Bridge Ventures, with participation from angel investors in Asheville, North Carolina.

Notable Investors

Brooklyn Bridge Ventures: A venture capital firm that led the seed funding round.

VentureSouth: An angel investment group that participated in the funding.

Utilization of Capital

The funds have been allocated towards business growth, product expansion, and enhancing operational capabilities.

Technological Platform and Innovation

Proprietary Technologies

Custom Design Software: Developed in-house tools for creating personalized book layouts and designs.

Significant Scientific Methods

High-Resolution Imaging: Employing professional photography and scanning techniques to digitize artwork with precision.

Leadership Team

Key Executives

Margit Ragland: Co-Founder and President.

Carolyn Lanzetta: Co-Founder.

Professional Backgrounds

Margit Ragland: Co-founded Plum Print, bringing experience in business development and operations.

Carolyn Lanzetta: Co-founded Plum Print, contributing expertise in product development and marketing.

Competitor Profile

Market Insights and Dynamics

The market for preserving children's artwork through digital and physical formats is growing, with increasing demand for personalized and convenient solutions.

Competitor Analysis

Artkive: A venture capital-backed company based in Van Nuys, California, offering similar services in digitizing and compiling children's artwork into books.

Strategic Collaborations and Partnerships

Plum Print has engaged in collaborations with educational institutions to offer fundraising opportunities through the creation of custom art books, thereby strengthening community ties and expanding its customer base.