PlusNarrative Company Profile

Background

Overview

PlusNarrative is a South African-based digital product foundry specializing in creating people-first digital solutions. Established in 2013, the company focuses on UX strategy, interface design, and custom application development. Their mission is to develop human-centered technology that adds value to businesses by attracting and retaining customers. With over a decade of experience, PlusNarrative has built a reputation for delivering innovative and user-centric digital products.

Mission and Vision

PlusNarrative envisions a future where technology serves humanity by creating meaningful and impactful digital experiences. Their mission is to craft digital products that prioritize user needs, ensuring that technology enhances human interaction and engagement.

Industry Significance

Operating in the software development industry, PlusNarrative has contributed to various sectors by providing tailored digital solutions. Their work spans across e-commerce, healthcare, and education, demonstrating versatility and a broad understanding of different market needs. The company's emphasis on user experience and design thinking has set a benchmark for quality and innovation in the digital product development space.

Key Strategic Focus

Core Objectives

PlusNarrative aims to deliver end-to-end tech services that integrate seamlessly with clients' marketing and technology departments. Their primary objective is to build digital products that not only meet business goals but also resonate with users, fostering long-term engagement and loyalty.

Areas of Specialization

• UX Strategy and Research: Conducting in-depth user research to inform design decisions and ensure products align with user needs.

• Interface Design: Creating intuitive and engaging user interfaces that enhance user experience.

• Custom Application Development: Developing scalable and high-performance applications tailored to specific business requirements.

Key Technologies Utilized

PlusNarrative employs a diverse tech stack to deliver robust digital solutions:

• Frontend: React, Next.js, React Native, Expo

• Backend: Laravel, Node.js, Azure, AWS, RabbitMQ

• Database: PostgreSQL, MySQL, Redis, Qdrant

• CMS: WordPress, Strapi, Contentful, WooCommerce

This comprehensive approach ensures flexibility and adaptability in meeting various project needs.

Primary Markets Targeted

PlusNarrative serves a global clientele, with a particular focus on enterprises seeking to enhance their digital presence. Their projects have spanned multiple industries, including:

• E-commerce: Developing platforms that offer seamless shopping experiences.

• Healthcare: Creating applications that improve patient engagement and care delivery.

• Education: Designing tools that facilitate interactive and accessible learning environments.

Financials and Funding

Specific details regarding PlusNarrative's funding history, total funds raised, recent funding rounds, and notable investors are not publicly disclosed. The company operates as a privately held entity, focusing on sustainable growth and reinvestment into its projects and team.

Pipeline Development

While detailed information about PlusNarrative's current pipeline is not publicly available, the company has a history of collaborating on significant projects, such as:

• KidzAlive Health Apps: Partnered with Zoë-Life to develop digital health solutions for children living with HIV, transforming them from passive recipients to active participants in their health.

• Side Website Redesign: Designed a modern and engaging website for Side, a global game development company, reflecting their new branding and extensive service offerings.

These projects highlight PlusNarrative's commitment to impactful and user-centric digital product development.

Technological Platform and Innovation

Proprietary Technologies

PlusNarrative has developed proprietary tools and platforms to enhance their service offerings, including:

• Design Sprint Workshops: Facilitate rapid problem-solving and innovation through structured workshops, compressing months of work into a few days.

Significant Scientific Methods

• Design Thinking: Employed to understand user needs and develop innovative solutions.

• User-Centered Design: Ensures that products are tailored to the end-users' requirements and preferences.

AI-Driven Capabilities

While specific AI-driven capabilities are not detailed, PlusNarrative has invested in and experimented with AI tools to augment human creativity, aiming to enhance rapid iteration and feedback loops in product development.

Leadership Team

Kyle Fraser – Chief Executive Officer

Kyle is the visionary CEO and founder of PlusNarrative, with over a decade of experience in the digital landscape. He specializes in experience innovation, product strategy, and UX design, leading the company with a focus on empathy-driven technology solutions.

Lliam Scholtz – Co-Founder & Director

Lliam co-founded PlusNarrative and serves as the Director, specializing in growth hacking, digital strategy, UX design, and development. With a background in law, he transitioned to digital marketing and development, bringing a unique perspective to the team.

Greg Davies – Creative Director

Greg leads the creative direction at PlusNarrative, overseeing design and user experience strategies. His expertise ensures that the company's digital products are both innovative and user-friendly.

Brad Fraser – Managing Director

Brad manages the operational aspects of PlusNarrative, ensuring that projects are executed efficiently and align with the company's strategic goals.

Competitor Profile

Market Insights and Dynamics

The digital product development industry is characterized by rapid technological advancements and a growing emphasis on user experience. Companies are increasingly focusing on creating personalized and engaging digital solutions to meet evolving consumer expectations.

Competitor Analysis

Key competitors in the market include:

• Dottopia: A full-service advertising agency based in Cairo, Egypt, specializing in integrated marketing campaigns.

• My Biz Niche: A digital agency offering services in web development, digital marketing, and branding.

These competitors also emphasize user-centric design and innovative digital solutions, contributing to a dynamic and competitive market landscape.

Strategic Collaborations and Partnerships

PlusNarrative has engaged in significant collaborations, such as:

• Zoë-Life: Developed the KidzAlive Health Apps, enhancing digital health solutions for children living with HIV.

• Side: Redesigned the website for this global game development company, reflecting their new branding and extensive service offerings.

Operational Insights

PlusNarrative's strategic focus on user experience and design thinking differentiates it from competitors. By integrating these principles into every project, the company ensures that digital products are not only functional but also resonate with users, fostering long-term engagement and loyalty.

Strategic Opportunities and Future Directions

Looking ahead, PlusNarrative aims to expand its reach by leveraging emerging technologies and exploring new markets. The company's commitment to innovation and user-centric design positions it well to capitalize on future opportunities in the digital product development industry.