Company Research Report: PlyoJam
Company Overview
- Name: PlyoJam
- Mission: PlyoJam aims to create a workout program that meets the needs of all students, regardless of their goals, making students feel strong, sexy, and worthy of movement.
- Founded: 2012
- Founders: Jason Layden and Stacey Beaman
- Key People:
- Jason Layden - Co-founder and Creator, Celebrity dance fitness trainer
- Stacey Beaman - Co-founder and COO, Advocate for body positivity
- Christine Hernandez - Master Choreographer, Experienced dancer and American Dance Idol Finalist
- Lindsey Miller - Director of Master Trainer Education, Personal trainer and fitness instructor
- Headquarters: No information is available
- Number of Employees: No information is available
- Revenue: No information is available
- Known For: PlyoJam is known for its innovative cardio dance fitness classes that combine traditional plyometric exercise with dance, creating a fun, high-energy workout.
Products
Online Dance Workouts
- Description: PlyoJam offers online dance workouts integrating plyometric exercises with dance routines, designed for people of all fitness levels.
- Key Features:
- 24/7 access to on-demand workouts
- Dance, strength, stretch, and core workouts
- Live workouts available weekly plus access to replays
- Price options: $18.99/month or $12.99/month after the 7-day free trial
Merchandise
- Items Offered:
- Apparel such as hoodies, tank tops, and T-shirts
- Workout accessories like tote bags, water bottles, and tumblers
- Personalized playlist live sessions
Recent Developments
- New Products Launched: No information is available on any new products launched.
- New Features Added:
- Continual update of workout routines set to contemporary music tracks
- Provision of a free guide addressing common fitness lifestyle challenges
- Partnerships: No information is available on new partnerships.
- Media Recognition:
- Featured by celebrities such as Reese Witherspoon and James Corden on platforms like Carpool Karaoke.
- Stacey Beaman's workout featured on PopSugar Fitness YouTube channel.
Press and Media
- Appearances:
- Thrive Global: Stacey Beaman discusses attainable New Years resolutions.
- Dabble Talkshow: Stacey Beaman appeared on a workout segment with Dr. Steve Salvatore and Kimberley Locke.
- PopSugar Fitness: Stacey Beaman's cardio workout video.
- Good Morning LaLa Land: Co-founders discussed their dance fitness classes.
- Testimonials:
- Celebrities like Kelly Hu and James Corden have endorsed PlyoJam, emphasizing its fun and engaging workout experience.
Community and Inclusivity
- Inclusivity Approach: PlyoJam promotes an inclusive fitness environment, welcoming individuals of all shapes, sizes, ages, and fitness levels. They aim to create a connected community that fosters a sense of belonging and motivation among participants.
- Community Involvement: Created the #PlyoJamFam tribe, bringing together dance enthusiasts who encourage each other.
Summary
PlyoJam combines dance with fitness in an innovative way, focusing on inclusivity and community engagement. Founded in 2012 by Jason Layden and Stacey Beaman, the company offers online dance workouts emphasizing joy, mental health improvement, and confidence-building. Recognized by various media and celebrities, PlyoJam continues to inspire many by offering a fun alternative to traditional fitness routines.
