PMS Bazaar Company Profile

Background

Founded in 2017, PMS Bazaar is India's premier online portal dedicated to Portfolio Management Services (PMS) and Alternative Investment Funds (AIF). The company's mission is to bridge the information gap in the financial sector by providing accurate, reliable, and comprehensive data to high-net-worth individuals (HNIs) and intermediaries. With a vision to democratize access to alternative investment products, PMS Bazaar has become a pivotal platform for investors seeking detailed insights, comparisons, and analytics in the PMS and AIF domains.

Key Strategic Focus

PMS Bazaar's strategic focus revolves around delivering a 360-degree approach to alternative investments. This includes offering:

Comprehensive Information: Detailed data on over 400 PMS strategies and 100 AIF funds.

Actionable Analytics: Tools and insights that enable investors to make informed decisions.

Expert Advice: Guidance from seasoned professionals in the investment sector.

The company targets HNIs, ultra-HNIs, and financial intermediaries, aiming to simplify the complexities associated with alternative investments.

Financials and Funding

Specific details regarding PMS Bazaar's funding history, total funds raised, and notable investors are not publicly disclosed. The company appears to have grown organically, leveraging its innovative platform and strategic partnerships to expand its market presence.

Pipeline Development

PMS Bazaar continually enhances its platform by integrating new features and services. Notable developments include:

Finalyca: Launched in September 2020, Finalyca is a cloud-based investment analytics platform designed to simplify the investment journey for sophisticated investors. It offers AI and machine learning-driven performance analytics, covering traditional and alternative strategies across various investment products.

MyAlternates: In June 2021, PMS Bazaar introduced MyAlternates, an alternative investment platform offering My Advisory Portfolios (MAP) as smallcases. This initiative allows mass affluent users to invest in portfolios curated by SEBI-registered portfolio managers, thereby democratizing access to professional investment strategies.

Technological Platform and Innovation

PMS Bazaar distinguishes itself through its proprietary technological platforms:

Finalyca: An all-in-one investment analytics platform that utilizes AI and machine learning algorithms to provide deep insights into investment data, including historical portfolios and security-level data points. This platform enables rapid research and decision-making for investors.

MyAlternates: A platform focusing on alternative investments, offering curated portfolios as smallcases. It provides detailed factsheets, performance charts, and methodologies, making professional investment strategies accessible to a broader audience.

Leadership Team

PMS Bazaar's leadership comprises experienced professionals with extensive backgrounds in financial markets:

R. Pallava Rajan: Founder and Director with over 12 years in financial markets, focusing on serving ultra-HNIs and driving the company's customer-centric initiatives.

Daniel G M: Founder and Director with nearly 17 years of experience in business development, sales, and marketing, previously heading regional sectors at Share Khan and India Bulls.

D. Rajesh Kumar: Founder and Director with 11 years in financial markets, emphasizing client relationship management and investor-centric approaches.

Hameed Rahman: Founder and Director bringing 16 years of marketing experience across capital markets, banking, insurance, and real estate, instrumental in developing successful marketing strategies for PMS Bazaar.

K. S. Ramachandran: Director with over 20 years in wealth management, transitioning from mechanical engineering to stock-broking and wealth management, focusing on personalized investment solutions.

Leadership Changes

As of the latest available information, there have been no significant recent changes or appointments within PMS Bazaar's leadership team.

Competitor Profile

Market Insights and Dynamics

The alternative investment industry in India, encompassing PMS and AIF, has experienced substantial growth, with a Compound Annual Growth Rate (CAGR) of 26% over the past five years, reaching assets under management (AUM) of ₹13.74 lakh crore as of June FY24. This growth outpaces the mutual fund industry's CAGR of 13%, highlighting the increasing investor interest in alternative investments.

Competitor Analysis

PMS Bazaar operates in a competitive landscape with several key players:

PMS AIF World: A platform offering comprehensive information and analytics on PMS and AIF products, catering to HNIs seeking detailed investment insights.

Dezerv: Provides tailored wealth management solutions, focusing on personalized investment strategies for affluent clients.

AIFPMS.com: Specializes in alternative investment funds and portfolio management services, offering expert insights and diverse investment opportunities.

Finec.in: Assists investors in finding suitable stock brokers, sub-broker providers, and portfolio management services, emphasizing personalized investment solutions.

Geojit Financial Services: A leading retail financial services company offering online share trading, mutual funds, and portfolio management services.

These competitors focus on providing detailed information, analytics, and personalized investment solutions to HNIs and affluent investors, similar to PMS Bazaar's offerings.

Strategic Collaborations and Partnerships

PMS Bazaar has engaged in several strategic partnerships to enhance its platform and reach:

EbixCash Financial Technologies: In August 2019, PMS Bazaar partnered with EbixCash to introduce an all-in-one PMS and AIF tracking portal, allowing investors to seamlessly analyze their investments with comprehensive dashboards and analytics.

smallcase Technologies Pvt. Ltd.: In June 2021, PMS Bazaar's MyAlternates platform collaborated with smallcase to offer My Advisory Portfolios (MAP) as smallcases, enabling mass affluent users to invest in professionally managed equity portfolios.

Paytm Money: In December 2021, PMS Bazaar partnered with Paytm Money to launch a PMS Marketplace for HNI investors, providing a transparent and comprehensive analysis of PMS schemes.

Operational Insights

PMS Bazaar's strategic partnerships and technological innovations have positioned it as a leader in the alternative investment space. Its comprehensive platform, offering detailed information, analytics, and expert advice, provides a distinct competitive advantage. By continually enhancing its offerings and collaborating with key industry players, PMS Bazaar maintains a strong market position.

Strategic Opportunities and Future Directions

Looking ahead, PMS Bazaar is poised to capitalize on the growing interest in alternative investments among HNIs and affluent investors. By leveraging its technological platforms and strategic partnerships, the company aims to expand its user base, enhance its service offerings, and solidify its position as the go-to platform for PMS and AIF investments in India.