Point Mobile Company Profile

Background

Founded in 2006, Point Mobile Co., Ltd. has emerged as a leading manufacturer of enterprise handheld devices. Initially focusing on Original Equipment Manufacturer (OEM) and Original Design Manufacturer (ODM) services, the company transitioned to launching its own brand in 2013. Point Mobile's product portfolio includes handheld mobile computers, rugged smartphones, LTE/Android-integrated mobile payment devices, healthcare terminals, RFID readers, and portable Bluetooth scanners. The company is headquartered in Seoul, South Korea, and is listed on the KOSDAQ under the code 318020:KS.

Key Strategic Focus

Point Mobile's strategic objectives center on delivering durable and innovative enterprise mobility solutions. The company specializes in:

Product Range: Offering a comprehensive suite of devices tailored for various industries, including retail, logistics, manufacturing, healthcare, and energy sectors.

In-House Development: Managing the entire product lifecycle internally—from design and engineering to manufacturing and after-sales service—to ensure high quality and rapid response to market demands.

Global Expansion: Establishing a robust international presence with sales partners in 79 countries, including major clients like Amazon, Honeywell, Datalogic, Toshiba, and Casio.

Financials and Funding

Point Mobile has demonstrated consistent financial growth:

Revenue: In 2023, the company reported annual revenue of ₩80.03 billion, a decrease of 8.61% from the previous year. The revenue for the quarter ending June 30, 2024, was ₩16.73 billion, marking a 41.82% decline compared to the same quarter in the previous year.

Market Capitalization: As of September 25, 2024, the company's market capitalization stood at ₩48.61 billion.

IPO: Point Mobile went public on the KOSDAQ in December 2020, offering 1,094,873 shares at an expected price range of ₩13,000 to ₩15,000 per share, aiming to raise between ₩14.2 billion and ₩16.4 billion.

Technological Platform and Innovation

Point Mobile distinguishes itself through:

Proprietary Technologies: Developing devices with a focus on ruggedness and durability, capable of withstanding extreme conditions.

Comprehensive Solutions: Providing value-added solutions like EmKit, which prepares customers for future technological advancements.

In-House Manufacturing: Controlling the entire production process internally to ensure quality and rapid adaptation to customer needs.

Leadership Team

Sam-Kwan Kang: Chief Executive Officer and Director, leading the company's strategic direction and growth initiatives.

Joon Lee: Director of Finance and Chief Financial Officer, overseeing financial planning and management.

Dong-Min Jang: Chief Technology Officer and Director, responsible for technological innovation and product development.

Woo-Seok Park: Corporate Officer and Principal, contributing to corporate governance and operational strategies.

Bok-Ju Yoo: Sales & Marketing Director, driving global sales and marketing efforts.

Competitor Profile

Market Insights and Dynamics

The enterprise handheld device market is experiencing steady growth, driven by increasing demand across various industries for durable and efficient mobile solutions. Point Mobile holds a significant position in this market, particularly in South Korea, where it commands over 30% market share.

Competitor Analysis

Key competitors include:

Zebra Technologies: Holding approximately 50.3% of the global market share as of 2020, Zebra is a dominant player in the enterprise mobility sector.

Honeywell: With a 12.2% market share, Honeywell offers a range of enterprise mobility solutions.

Datalogic: Competes in the global market with a focus on data capture and process automation.

Panasonic North America: Manufactures a variety of electronic products, including enterprise handheld devices.

Inventec: Engages in the manufacturing of electronics across various industries, including cloud computing and IoT.

Strategic Collaborations and Partnerships

Point Mobile has established significant partnerships to enhance its market position:

Amazon: Secured a $200 million product sales contract in 2020 to supply devices for Amazon's fulfillment and distribution centers over an eight-year period.

Aldi: Entered into an exclusive sales contract with Europe's largest supermarket chain to supply PM90 devices for in-store use.

Honeywell: Developed a longstanding relationship as an OEM supplier, contributing to technological advancements and market credibility.

Operational Insights

Point Mobile's competitive advantages include:

Durability and Quality: Products designed to withstand extreme conditions, ensuring reliability in various operational environments.

In-House Manufacturing: Full control over the production process allows for rapid response to customer needs and stringent quality control.

Global Distribution Network: A strong international presence with 196 sales partners in 79 countries facilitates market penetration and customer support.

Strategic Opportunities and Future Directions

Point Mobile is poised for future growth through:

Product Diversification: Plans to expand its product lineup to include enterprise tablet PCs and surveillance cameras, catering to evolving market demands.

Market Expansion: Leveraging partnerships with global giants like Amazon and Aldi to increase market share and revenue streams.

Technological Innovation: Continued investment in research and development to introduce cutting-edge solutions that meet the dynamic needs of various industries.