Poppi Market Research Report
Company Overview
Company Name
Poppi
Mission of the Company
To revolutionize the soda industry by providing a healthier, better-for-you alternative that includes prebiotics and fewer calories and sugars.
Founded
Poppi was founded by husband-and-wife duo Stephen and Allison Ellsworth.
Headquarters
The company is headquartered in Austin, Texas.
Key People
- Stephen Ellsworth (Co-Founder)
- Allison Ellsworth (Co-Founder)
Number of Employees
No information is available.
Revenue
No information is available.
Company Recognition
Poppi is known for its prebiotic soda that combines fruit juice, apple cider vinegar, and inulin prebiotics. It gained initial recognition and expansion support via investment from the television show Shark Tank.
Products
Product Portfolio
1. Strawberry Lemon
- Description: A refreshing combination of ripe strawberry and crisp lemon.
- Key Features: 25 calories, 4g sugar, includes apple cider vinegar and organic agave inulin, 6% fruit juice content.
2. Orange
- Description: A classic, crush-worthy orange soda.
- Key Features: 20 calories, 4g sugar, includes apple cider vinegar and organic agave inulin, 4% juice content.
3. Doc Pop
- Description: A healthier take on the iconic "doctor" soda flavor.
- Key Features: 25 calories, 5g sugar, includes natural caffeine (32mg), apple cider vinegar, and organic agave inulin, 3% juice content.
4. Grape
- Description: A bold, juicy grape soda that brings a modern twist to classic flavors.
- Key Features: 25 calories, 5g sugar, apple cider vinegar, organic agave inulin, 3% juice content.
5. Cherry Limeade
- Description: A sweet yet tangy blend of cherry and lime flavors.
- Key Features: 25 calories, 5g sugar, includes apple cider vinegar and organic agave inulin, 3% juice content.
6. Watermelon
- Description: A refreshing and slightly sweet watermelon flavor.
- Key Features: 25 calories, 5g sugar, includes apple cider vinegar and organic agave inulin, 3% juice content.
7. Cherry Cola
- Description: Combines ripe cherry with refreshing cola for a unique twist.
- Key Features: 25 calories, 5g sugar, includes natural caffeine (50mg), apple cider vinegar, and organic agave inulin, 3% juice content.
8. Orange Cream
- Description: A creamy, orange soda reminiscent of classic desserts.
- Key Features: 25 calories, 5g sugar, apple cider vinegar, organic agave inulin, 4% juice content.
9. Raspberry Rose
- Description: A sophisticated blend of raspberry and rose flavors.
- Key Features: 25 calories, 4g sugar, includes apple cider vinegar and organic agave inulin, 5% juice content.
10. Ginger Lime
- Description: A zesty mix of ginger and lime for a spicy citrus flavor.
- Key Features: 20 calories, 4g sugar, includes apple cider vinegar and organic agave inulin, 5% juice content.
11. Lemon Lime
- Description: A classic blend of lemon and lime flavors.
- Key Features: 25 calories, 3g sugar, includes apple cider vinegar and organic agave inulin, 3% juice content.
Key Product Features
- Low Calorie: Most products contain 25 calories or less.
- Low Sugar: 5g sugar or less per serving.
- Prebiotics: Contains inulin from organic agave.
- Apple Cider Vinegar: Each can contains unfiltered ACV with the "mother".
- Packaging: All Poppi packaging is 100% recyclable.
- Ingredient Transparency: Uses organic and natural sweeteners and flavorings.
Recent Developments
New Products
- Cherry Cola and Orange Cream flavors have been added recently, expanding the traditional soda repertoire with a healthier twist.
New Features
- Some flavors like Cherry Cola and Doc Pop now include natural caffeine.
Partnerships
- Notable partnerships through endorsements by celebrities like Post Malone, Hailey Bieber, and others. Poppi also appeared on Shark Tank, helping to significantly boost its market presence.
Other Developments
- Expansion into nationwide retail presence including locations like Target, Kroger, Whole Foods Market, and more, as well as availability on major online platforms like Amazon.
