Company Research Report: Porsche Digital GmbH

Company Overview

• Name: Porsche Digital GmbH

• Mission: To create outstanding digital experiences for individuals who follow their dreams and to develop innovative digital products and services that enhance the digital lives of Porsche customers both in and around the car and beyond the field of mobility.

• Founded: 2016

• Founder(s): The organization is a 100% owned subsidiary of Porsche AG, created in alignment with the Porsche Vision 2030.

• Key People: Stefan Zerweck, CEO

• Headquarters: Groenerstrasse 11/1, 71636 Ludwigsburg, Germany

• Number of Employees: Started with 20 employees in 2016, grown to more than 600 experts

• Revenue: No information is available

• Known For: Porsche Digital is the technology and digital unit responsible for developing smart and exciting digital products and services aligned with Porsche's core brand values.

Products

Porsche Digital offers a range of innovative digital products and services that enhance the customer's experience in and around Porsche vehicles. Key products include:

• My Porsche App

• Description: A comprehensive app that connects Porsche owners with their vehicles.

• Key Features: Digital welcome kit, access to roadside assistance, scheduling of vehicle service appointments, remote vehicle access, battery charge status, and air conditioning adjustments. Integrated with Apple CarPlay® for in-system vehicle function control using Siri.

• Apple CarPlay® Integration

• Description: Enables connectivity with Apple's ecosystem, allowing control of vehicle functions.

• Key Features: Control audio settings, climate controls, ambient lighting, and other vehicle functions via Siri voice commands.

• VIN Art

• Description: A configurator tool for creating personalized vehicle art portraits.

• Key Features: Generates detailed renderings from the vehicle identification number, customized images of Porsche models, available as high-quality prints on aluminum plates.

• Car Sales Platform

• Description: A digital marketplace designed to streamline and enhance the car purchasing process.

• Key Features: Seamless transition between digital and physical realms, improving convenience and customer experience in car purchases.

• AI & Data Science Innovations

• Description: Utilization of technology to drive business decisions and enhance product offerings.

• Key Features: Integration of artificial intelligence to automate tasks and develop new interfaces for customer interaction.

Recent Developments

• Cybersecurity Expansion: Following a successful pilot in 2023, Porsche has launched a four-week Bug Bounty program in 2024 to enhance its cybersecurity measures.

• Infotainment Advancements: A new control unit for infotainment systems is being implemented as part of Porsche's platform upgrades for the Chinese market launched in 2024.

• Digital Twin Technology: The company has introduced a digital twin concept for high-voltage batteries in vehicles, facilitating improved efficiency and lifecycle management.

• Innovative Collaborations: Porsche Digital is actively involved in venture investments, startups, and the exploration of emerging technologies, maintaining its position as a digital leader and innovator.

Global Presence

Porsche Digital operates 10 offices located globally, each focusing on different aspects of digital solutions:

• Germany: Ludwigsburg and Berlin

• United States: Palo Alto and Atlanta

• China: Shanghai, Beijing, Shenzhen

• Spain: Barcelona

• Croatia: Zagreb

• Israel: Tel Aviv

With this expansive global network, Porsche Digital stays in proximity to local markets, partners, and tech talent, optimizing its digital service offerings worldwide.