Position Music Company Profile

Background

Position Music is an independent music publisher, record label, and management firm established in 1999 by founder and CEO Tyler Bacon. Headquartered in Los Angeles, the company has expanded its presence internationally, redefining the music industry with an innovative, full-service, artist-centric approach.

Key Strategic Focus

Position Music specializes in music licensing and synchronization, marketing, A&R, and artist management. The company places music across various media platforms, including advertising, trailers, films, television, and video games. Notable placements include:

Advertising: Campaigns for brands such as Jeep, Google, McDonald's, and Samsung.

Film Trailers: Major campaigns for films like Wonder Woman, The Hobbit, Transformers, and King Arthur.

Television: Shows including Grey’s Anatomy, Homeland, Billions, Big Bang Theory, Life in Pieces, America’s Got Talent, and American Idol.

Video Games: Collaborations with companies like EA, Activision, Riot Games, ESL, Microsoft, and Ubisoft.

Financials and Funding

As of January 2025, Position Music reported annual revenue of approximately $3.8 million.

Technological Platform and Innovation

Position Music has invested in state-of-the-art recording facilities to support its artists. In April 2019, the company opened a new recording studio at its Burbank headquarters, featuring advanced recording equipment, an isolated vocal booth, custom mood lighting, and comfortable designer furniture. This space serves as a communal hub for songwriters and artists to collaborate and create music.

Leadership Team

Tyler Bacon: Founder and CEO, leading the company since its inception in 1999.

Mark Chipello: Partner and Head of A&R, overseeing artist and repertoire development.

Wendy Griffiths: Executive Vice President of Sync & Creative Licensing, promoted in 2018.

Melanie Ainsworth: Chief Financial Officer, appointed in December 2022.

Leadership Changes

Chandler Thurston: Joined as the first A&R hire for the new Nashville location in October 2024.

Josh Deane: Appointed to the A&R team in September 2024, bringing experience from Interscope Records and Atlantic Records.

Shannon Corsi: Joined the A&R team in September 2024, previously with Facet/Warner Chappell.

Josh Tangney: Added to the A&R team in September 2024, with a background in artist management and songwriting.

Competitor Profile

Market Insights and Dynamics

The music publishing and synchronization industry is highly competitive, with companies vying for placements in advertising, film, television, and video games. The market is characterized by rapid technological advancements and evolving consumer preferences.

Competitor Analysis

Key competitors include:

APM Music: Offers a vast library of music for various media applications.

Songtradr: Provides a platform for music licensing and distribution.

Audio Network: Supplies music for television, advertising, and corporate videos.

Extreme Music: Specializes in production music for media and entertainment.

Epidemic Sound: Focuses on royalty-free music for content creators.

Strategic Collaborations and Partnerships

Big Noise: In March 2023, Position Music and Big Noise launched a music publishing joint venture.

Virgin Music Group: In September 2023, Position Music partnered with Virgin Music Group, expanding its distribution capabilities.

Operational Insights

Position Music's strategic approach includes:

Artist Development: Focusing on building and fortifying the careers of artists and composers through strategic song placements.

Full-Service Capabilities: Offering comprehensive services including music licensing, marketing, A&R, and artist management.

Nimble Decision-Making: Maintaining independence allows for agile responses to industry changes and opportunities.

Strategic Opportunities and Future Directions

Position Music is expanding its presence in Nashville, with a new office on Music Row projected to open in 2025. This location will include eight offices and two studios, enhancing the company's ability to collaborate with artists and industry professionals in the region.