Positivity Company Profile

Background

Positivity is a high-tech, high-touch training, education, and research company founded in 2012, headquartered in Arlington Heights, Illinois, United States. The company specializes in utilizing evidence-based positive psychology to enhance individual and organizational well-being. Their mission is to empower individuals and organizations to achieve greater happiness, success, and fulfillment through scientifically grounded methods. Positivity operates within the education and information technology sectors, focusing on training and development programs that promote positive psychology principles.

Key Strategic Focus

Positivity's strategic focus centers on delivering high-quality training and educational programs that integrate positive psychology to foster personal and professional growth. Their core objectives include:

Training and Education: Providing workshops and courses that teach positive psychology techniques to individuals and organizations.

Research and Development: Conducting studies to advance the understanding and application of positive psychology.

Consulting Services: Offering expert advice to organizations seeking to implement positive psychology practices.

The company specializes in areas such as applied positive psychology, neuroscience, behavioral economics, and philosophy. Key technologies utilized include proprietary algorithms for analyzing consumer sentiment across social media platforms. Their primary markets encompass educational institutions, corporate clients, and individuals seeking personal development.

Financials and Funding

Positivity has secured funding through a venture round led by Ringleader Ventures on February 21, 2013. The specific amount raised in this round is not publicly disclosed. The capital has been utilized to expand their training programs, develop research initiatives, and enhance their technological platforms.

Pipeline Development

As a training and education company, Positivity's pipeline development focuses on creating and refining programs that integrate positive psychology principles. Key offerings include:

Workshops and Courses: Designed to teach positive psychology techniques to individuals and organizations.

Research Initiatives: Studies aimed at advancing the understanding and application of positive psychology.

Consulting Services: Expert advice for organizations implementing positive psychology practices.

These programs are continually updated to reflect the latest research and best practices in the field.

Technological Platform and Innovation

Positivity distinguishes itself through the following technological platforms and innovations:

Proprietary Algorithms: Developed to analyze consumer sentiment across key social media channels, providing insights into emotional engagement.

Positivity Lab™: A collaborative workshop designed to identify consumer perceptions of products relative to competitors, utilizing the proprietary algorithms.

Evidence-Based Methodologies: Incorporating scientific approaches from positive psychology, neuroscience, behavioral economics, and philosophy into their programs.

Leadership Team

Positivity's leadership team comprises:

Cary Chessick: Co-Founder and CEO, with extensive experience in corporate operations leadership, including leading international teams.

Kim Burris: Co-Founder and Chief Learning Officer, specializing in positive psychology and its applications in organizational settings.

Market Insights and Dynamics

The market for positive psychology training and education is growing, driven by increasing awareness of mental health and well-being. Organizations and individuals are seeking evidence-based methods to enhance performance and satisfaction. This trend presents opportunities for companies like Positivity to expand their reach and impact.

Competitor Analysis

Positivity operates in a competitive landscape with several organizations offering similar services:

The Positivity Project: A non-profit organization founded in 2015, focusing on character education and positive relationships in schools.

The Positivity Company: Established in 2014, offering workshops and consulting services that blend positive psychology with corporate well-being initiatives.

Positivity Loves Company LLC: Provides coaching and consulting aimed at increasing positivity, happiness, and success in individuals and groups.

These competitors vary in their approaches, with some focusing on educational institutions and others on corporate clients or individual coaching.

Strategic Collaborations and Partnerships

Positivity has engaged in partnerships with educational institutions and corporate clients to deliver training programs and consulting services. These collaborations enhance their market presence and allow for the dissemination of positive psychology practices across diverse sectors.

Operational Insights

Positivity's competitive advantages include its proprietary technological platforms, such as the Positivity Lab™, and its evidence-based methodologies that integrate positive psychology with practical applications. These strengths enable the company to offer unique and effective solutions in the training and education market.

Strategic Opportunities and Future Directions

Positivity is well-positioned to capitalize on the growing demand for mental health and well-being programs. Future opportunities include expanding their offerings to new markets, developing online training modules, and enhancing their technological platforms to provide more personalized and scalable solutions.