print(google_search.search(queries=["Posterscope India mission and vision", "Posterscope India key objectives", "Posterscope India specialization areas", "Posterscope India target markets", "Posterscope India funding history", "Posterscope Global annual revenue", "Posterscope India key products and services", "Posterscope India product development stage", "Posterscope India expected timeline", "Posterscope India key features and benefits", "Posterscope India technology stack", "Posterscope India proprietary developments", "Posterscope India scientific methodologies", "Posterscope India technical capabilities", "Imtiyaz Vilatra professional background", "Fabian Cowan professional background", "Deepak Kumar Posterscope India background", "Haresh Nayak professional background", "Posterscope India recent leadership changes impact", "Posterscope India current hiring patterns", "Posterscope India open positions", "Posterscope India growth trajectory indicators", "Posterscope India employee sentiment and culture insights", "Posterscope India company size and expansion metrics", "Posterscope India social media activity", "Posterscope India brand messaging", "Posterscope India community engagement strategies", "Posterscope India thought leadership initiatives", "Posterscope India notable campaigns", "Posterscope India awards and accolades", "Posterscope India industry rankings", "Posterscope India analyst mentions", "Posterscope India media coverage highlights", "Posterscope India notable achievements", "Laqshya Media Group overview", "Times OOH overview", "Outfront Media overview", "Eletromidia overview", "All About Outdoor overview", "JWT India overview", "Ogilvy & Mather India overview", "DDB Mudra Group overview", "FCB-Ulka Advertising Ltd. overview", "Rediffusion DY&R overview", "McCann Erickson India overview", "Crayons Advertising Limited overview", "Creation Infoways Pvt. Ltd. overview", "Avail Advertising India Pvt Ltd overview", "Indian OOH market size and growth", "Indian DOOH market trends", "Indian advertising market trends", "Posterscope India strategic partnerships benefits", "Posterscope India collaborative achievements", "Posterscope India current market position", "Posterscope India competitive advantages", "Posterscope India operational strengths", "Posterscope India areas for improvement", "Posterscope India planned initiatives", "Posterscope India growth strategies", "Posterscope India expansion opportunities", "Posterscope India future challenges and mitigation strategies", "Posterscope India mission statement", "Posterscope India vision statement", "Posterscope India significance in industry"]))
Posterscope India - Comprehensive Analysis Report
Summary
Posterscope India is a leading out-of-home (OOH) advertising and location-based marketing specialist, operating under the Dentsu India network. Its core mission is to empower clients with data-led technology and creatively fueled solutions, addressing the dynamic needs of the Indian advertising landscape. As a pioneer in the OOH media agency space, Posterscope India focuses on understanding and engaging audiences in physical environments to deliver compelling, measurable, and impactful solutions that benefit its clients' businesses. The company plays a significant role in advancing India's OOH industry through its innovative use of technology and data.
1. Strategic Focus & Objectives
Core Objectives
Enhance Digital and Intelligent OOH Offerings: A primary objective is to advance its digital out-of-home (DOOH) and intelligent OOH (iOOH) solutions, ensuring all campaigns are data-backed and deliver measurable outcomes.
Expand Experiential and BTL Divisions: The company aims to grow its experiential and Below-The-Line (BTL) divisions, extending its reach into both urban and rural sectors.
Integrate Technology, Creativity, and Consumer Experience: Posterscope India seeks to seamlessly blend technological innovation with creative execution and a deep understanding of consumer behavior to navigate India's rapidly digitizing market.
Specialization Areas
Ambient Advertising: Specializing in innovative OOH placements in non-traditional environments.
ROOH (Rural OOH): Focusing on out-of-home advertising solutions specifically tailored for rural markets.
C Lab: An innovation hub dedicated to developing new OOH concepts and technologies.
Brandscope: A specialized division focused on delivering hyperlocal out-of-home solutions.
Data-led Technology and Creative Solutions: Offering unique value through its ability to combine advanced data analytics with creative campaign development for impactful OOH advertising.
Target Markets
Primary Market Segments: Businesses and brands across various industries seeking to engage consumers in the physical world through out-of-home advertising.
Market Positioning Strategy: Positioned as a data-driven, technologically advanced, and creatively innovative OOH and location-based marketing specialist, offering measurable results and specialized solutions for both urban and rural India.
2. Financial Overview
Funding History
Posterscope (the global entity), founded in 1982, is an unfunded company operating as an OOH advertising network with an estimated annual revenue of $110.3 million.
As Posterscope India is an integral part of Dentsu India, its financial operations are embedded within the broader Dentsu network. Consequently, specific separate funding rounds or distinct financial disclosures for Posterscope India are not publicly available.
3. Product Pipeline
Key Products/Services
OOHZONE:
Description: A fully automated live dashboard for OOH media planning.
Development Stage: Fully operational and actively utilized.
Key Features and Benefits: Encompasses media inventory of over 60,000 OOH sites across more than 1700 cities in India; facilitates robust, brand-centric OOH plans by integrating consumer insights, heat-mapping, live traffic data analysis, and mobile tracking for hyperlocal targeting; significantly reduces process time and increases efficiency.
PrismMap:
Description: Provides detailed information about advertising sites.
Development Stage: Fully operational.
Key Features and Benefits: Offers insights into site rates and includes short videos for visualization.
PrismMonitoor:
Description: A web-based dashboard for advertisers to monitor the execution of their ad campaigns.
Development Stage: Fully operational.
Key Features and Benefits: Allows advertisers to track campaign deployment; includes physical monitoring conducted by a third-party for independent verification, ensuring transparency and accountability.
Prism Creative:
Description: A tool that enables advertisers to visualize their creative content on various media formats.
Development Stage: Fully operational.
Key Features and Benefits: Helps clients see how their ads will appear before deployment.
PrismPlan and PrismShare:
Description: Additional tools offered to optimize OOH planning and collaboration.
Development Stage: Fully operational.
Key Features and Benefits: Enhances efficiency and teamwork in campaign development.
4. Technology & Innovation
Technology Stack
Core Platforms and Technologies: OOHZONE, PrismMap, PrismMonitoor, Prism Creative, PrismPlan, and PrismShare. These proprietary tools form the backbone of their OOH media planning, monitoring, and creative visualization capabilities.
Proprietary Developments: The entire suite of "Prism" tools and the "OOHZONE" dashboard are proprietary, developed in-house to provide specialized, data-driven solutions for OOH advertising in India.
Technical Capabilities:
Data Integration: Ability to incorporate consumer insights, heat mapping, live traffic data, and mobile tracking for hyperlocal targeting.
Automation: Fully automated features in OOHZONE to streamline media planning.
Real-time Monitoring: Web-based dashboards for live campaign tracking and third-party verification.
Visualization: Creative visualization tools to preview ad placements.
Future Focus: Strategic direction includes embracing Artificial Intelligence (AI), programmatic DOOH, and real-time analytics to create dynamic, measurable, and personalized campaigns. They also aim to integrate augmented reality and 4D experiences into campaigns.
5. Leadership & Management
Executive Team
Imtiyaz Vilatra:
Position: CEO, Posterscope India.
Professional Background: Over 25 years of experience in the OOH and advertising industry.
Notable Achievements: Known for his innovative approach to campaigns.
Key Contributions: Aims to enhance Posterscope’s digital and intelligent OOH offerings, focusing on data-driven outcomes and expanding experiential and BTL services.
Fabian Cowan:
Position: Country Head, Posterscope India.
Professional Background: Joined Posterscope India in 2011; advertising career spanning over 26 years.
Key Contributions: Responsible for scaling up Posterscope's business nationwide and driving growth for entities like Eunoia and Indeed Smart City.
Deepak Kumar:
Position: Director, Posterscope India.
Professional Background: Joined Posterscope Group as Vice President in 2013; previously worked with Times of India.
Key Contributions: Continues to lead Ambient, ROOH, C Lab, and also oversees Brandscope, the hyperlocal out-of-home specialist under Dentsu.
Haresh Nayak:
Position: President, Posterscope APAC & COO, DAN Media Brands.
Key Contributions: Deepak Kumar and Fabian Cowan report to him, indicating his oversight of key operations in India and the broader APAC region.
Recent Leadership Changes
In February 2024, Posterscope India announced the elevation of Deepak Kumar to Director and Fabian Cowan to the enhanced role of Country Head.
In December 2024, Dentsu India promoted Imtiyaz Vilatra to Chief Executive Officer of Posterscope India, with Vilatra officially taking over in January 2025. This change signifies a strategic move to further bolster the company's leadership in the rapidly evolving OOH market, particularly with a focus on digital and intelligent solutions under Vilatra's guidance.
6. Talent and Growth Indicators
Hiring Trends and Workforce
Posterscope India has a substantial team of more than 120 professionals operating across 25 cities in the country. While specific hiring trends for Posterscope India alone are not specified, the broader media and communication industry has experienced a slight decrease in career opportunities ratings from 2022 to 2024. The global Posterscope entity, as of July 2024, had an employee count ranging from 501-1000, with a reported -2% employee growth in the preceding year. This suggests a period of stabilization or strategic resizing at the global level, while Posterscope India maintains a significant national footprint.
7. Social Media Presence and Engagement
Digital Footprint
Posterscope maintains an active and strategic social media presence across various platforms, including LinkedIn, Twitter/X, Facebook, Instagram, and YouTube.
Brand Messaging and Positioning: Key messaging across platforms emphasizes driving data-led technology and creatively fueled solutions for clients. The company positions itself as an innovator integrating OOH with digital, media, and experiential campaigns, showcasing impactful results.
Community Engagement Strategies:
LinkedIn: Focuses on sharing industry insights, professional development content, and company news to engage a professional audience.
Twitter/X: Used for timely updates, quick interactions, and sharing industry trends.
Facebook: Utilized for community building and rich storytelling through various content formats.
Instagram: Showcases high-quality visuals and stories, highlighting creative campaigns and company culture.
Notable Campaigns or Content:
Zepto's Hyperlocal Launch: Posterscope India executed a widespread OOH campaign that painted the town purple across seven cities, utilizing 154 premium media units including billboards, unipoles, foot over bridges (FOBs), gantries, and transit media for strong brand awareness and adoption.
vivo India "Switch Off" Campaign: This collaboration focused on promoting responsible smartphone usage through creative OOH interventions at dining venues, encouraging real-world connections.
Polycab India Limited Brand Identity Campaign: Utilized traditional and modern digital media, including a captivating 3D creative on digital screens, to unveil Polycab's refreshed brand identity.
Croma "AC Ho Toh Croma Se Ho" Campaign: A pan-India OOH initiative across over 120 cities, featuring large-format outdoor displays, transit media, and innovative "Frozen Chair" activations in Mumbai Metro coaches.
8. Recognition and Awards
Industry Recognition
Posterscope India has received significant accolades within the advertising industry, underscoring its leadership and innovative contributions to the OOH sector.
Outdoor Agency of the Year: Awarded at the Global Marketing Excellence Awards, recognizing its overall excellence in OOH advertising.
OOH Agency of The Year: Honored at the exchange4media OOH Awards, further cementing its position as a top-tier OOH agency.
The company has reportedly garnered more than 30 awards in a single year, highlighting the quality, creativity, and impact of its work in the industry.
9. Competitive Analysis
Major Competitors
Posterscope India competes within the specialized OOH advertising market as well as the broader advertising sector.
Specialized OOH Competitors (India):
Laqshya Media Group: A prominent OOH agency in India with a wide network and diverse advertising solutions.
Times OOH: A division of the Times Group, leveraging its extensive media presence for OOH advertising opportunities, particularly in urban infrastructure like airports and metro stations.
Global OOH Competitors (General): Outfront Media, Eletromidia, and All About Outdoor.
Broader Indian Advertising Market Players: Includes major full-service agencies such as JWT India, Ogilvy & Mather India, DDB Mudra Group, FCB-Ulka Advertising Ltd., Rediffusion DY&R, McCann Erickson India, Crayons Advertising Limited, Creation Infoways Pvt. Ltd., and Avail Advertising India Pvt Ltd.
Competitive Positioning: Posterscope India differentiates itself through a strong emphasis on data-led technology and proprietary tools like OOHZONE, PrismMap, and PrismMonitoor. Its strategic integration of AI, programmatic DOOH, and immersive experiences (AR, 4D) further sets it apart. The company's focus on hyperlocal insights and measurable outcomes provides a distinct advantage in a crowded market.
10. Market Analysis
Market Overview
Total Addressable Market Size: The Indian advertising market was valued at USD 0.91 trillion in 2024.
Growth Potential (Indian Advertising Market): Expected to reach USD 1.71 trillion by 2030, exhibiting a Compound Annual Growth Rate (CAGR) of 11.23%.
Indian OOH Industry Growth: Experiencing robust growth, surpassing the global average. The market is projected to grow at an annual rate of 5.8% through 2034, reaching an estimated USD 2.21 billion by 2033.
Indian Digital OOH (DOOH) Market: Valued at USD 282.6 million in 2024 and is expected to reach USD 630 million by 2030, with a CAGR of nearly 14%.
Key Market Trends:
Expanding Urban Infrastructure: New airports, metro corridors, and smart-city projects are creating more OOH advertising opportunities.
Increased Digitization: The rapid rise of digital advertising and programmatic capabilities.
Programmatic Advertising: Growing popularity of programmatic solutions in OOH.
Digital Dominance: Digital advertising is rapidly gaining ground, with ad spends projected to reach ₹69,856 crore by 2026, potentially surpassing traditional media like television and print.
Market Challenges and Opportunities: Challenges include adapting to rapid technological changes and maintaining relevance in a highly fragmented market. Opportunities lie in leveraging data analytics, AI, and programmatic DOOH to offer more targeted and measurable campaigns, particularly in underserved rural markets.
11. Strategic Partnerships
Zepto:
Nature of Partnership: Collaboration for Zepto's hyperlocal launch.
Strategic Benefits: High-impact campaign deploying 154 premium media units across seven cities (billboards, unipoles, FOBs, gantries, transit media) for strong brand awareness and adoption.
vivo India:
Nature of Partnership: Collaboration on the "Switch Off" campaign.
Strategic Benefits: Emphasized responsible smartphone usage and fostered real-# Posterscope India - Comprehensive Analysis Report
Summary
Posterscope India is a leading out-of-home (OOH) advertising and location-based marketing specialist, operating as a vital part of Dentsu India. The company's mission is centered on providing clients with data-led technology and creatively fueled solutions, addressing the dynamic and evolving landscape of the Indian advertising industry. As "the original out-of-home media agency," Posterscope India focuses intensely on understanding and actively engaging audiences in real-world physical environments. This approach enables them to deliver compelling, creative, and quantifiable solutions that directly contribute to their clients' business success and solidify their significant role in advancing India's OOH sector.
1. Strategic Focus & Objectives
Core Objectives
Enhance Digital Out-of-Home (DOOH) and Intelligent OOH (iOOH) Offerings: A primary objective is to significantly advance and expand its digital and intelligent OOH solutions, with a strong commitment to ensuring that all campaigns are meticulously data-backed and deliver demonstrably measurable outcomes.
Expand Experiential and Below-The-Line (BTL) Divisions: The company aims to strategically grow its experiential and BTL services, thereby strengthening its market reach across both urban and traditionally underserved rural sectors.
Integrate Technology, Creativity, and Consumer Experience: Posterscope India is dedicated to seamlessly blending cutting-edge technology, innovative creative execution, and deep consumer insights. This integrated approach is crucial for effectively navigating India's ongoing digital-first revolution.
Specialization Areas
Ambient: Specializing in innovative and non-traditional placements for out-of-home advertising.
ROOH (Rural OOH): Dedicated to developing and executing out-of-home advertising solutions specifically tailored for rural markets.
C Lab: An internal innovation laboratory focused on developing new OOH concepts, technologies, and creative approaches.
Brandscope: A specialized division concentrating on delivering highly localized and hyperlocal out-of-home solutions.
Data-led Technology and Creative Solutions: Offering a unique value proposition by integrating advanced data analytics with robust creative campaign development to produce highly impactful OOH advertising.
Target Markets
Primary Market Segments: Businesses and brands across a diverse range of industries that seek to effectively engage consumers in the physical world through impactful out-of-home advertising.
Market Positioning Strategy: Posterscope India strategically positions itself as a data-driven, technologically advanced, and creatively innovative specialist in OOH and location-based marketing. The company emphasizes delivering measurable results and providing specialized, nuanced solutions for the diverse urban and rural markets across India.
2. Financial Overview
Funding History
Posterscope, as a global entity, was founded in London in 1982 and operates as an unfunded out-of-home advertising network, with an estimated annual revenue of $110.3 million.
As Posterscope India functions as an integral part of Dentsu India, its financial operations are fully integrated within the broader Dentsu network. Consequently, specific, separate funding rounds or distinct public financial disclosures solely for Posterscope India are not available.
3. Product Pipeline
Key Products/Services
OOHZONE:
Description: A fully automated live dashboard designed for advanced OOH media planning.
Development Stage: Fully operational and extensively utilized in active campaigns.
Key Features and Benefits: Houses a comprehensive media inventory of over 60,000 OOH sites spanning more than 1700 cities across India. It facilitates robust, brand-centric OOH plans by incorporating dynamic consumer insights, detailed heat mapping, live traffic data analysis, and advanced mobile tracking for precise hyperlocal targeting. This tool dramatically reduces process time and significantly enhances overall efficiency.
PrismMap:
Description: Provides highly detailed information concerning advertising sites.
Development Stage: Fully operational.
Key Features and Benefits: Offers valuable insights into site-specific rates and includes short video previews for enhanced visualization.
PrismMonitoor:
Description: A web-based dashboard empowering advertisers to actively monitor the execution of their advertising campaigns.
Development Stage: Fully operational.
Key Features and Benefits: Allows advertisers to track campaign deployment in real-time. Critically, it incorporates physical monitoring conducted by an independent third-party, ensuring independent verification, transparency, and accountability for clients.
Prism Creative:
Description: A specialized tool that enables advertisers to visualize precisely how their creative content will appear across various media formats.
Development Stage: Fully operational.
Key Features and Benefits: Helps clients confidently preview and approve their advertisements prior to their full-scale deployment.
PrismPlan and PrismShare:
Description: Supplementary tools offered to further enhance and streamline OOH planning and collaboration processes.
Development Stage: Fully operational.
Key Features and Benefits: Designed to improve efficiency and facilitate seamless teamwork during the campaign development and execution phases.
4. Technology & Innovation
Technology Stack
Core Platforms and Technologies: The proprietary suite of tools, including OOHZONE, PrismMap, PrismMonitoor, Prism Creative, PrismPlan, and PrismShare, forms the foundational technological backbone. These platforms facilitate comprehensive OOH media planning, sophisticated monitoring, and advanced creative visualization capabilities.
Proprietary Developments: The entire "Prism" suite of tools and the "OOHZONE" dashboard are proprietary technologies, developed in-house. These systems are specifically designed to deliver specialized, data-driven solutions uniquely tailored for the Indian OOH advertising market.
Technical Capabilities:
Data Integration: Possesses the capability to seamlessly integrate and analyze diverse data sets, including consumer insights, detailed heat mapping, dynamic live traffic data, and mobile tracking for hyper-targeted campaigns.
Automation: Features fully automated processes within OOHZONE to significantly streamline and accelerate media planning workflows.
Real-time Monitoring: Provides web-based dashboards for live campaign tracking complemented by independent third-party verification, ensuring transparency.
Visualization: Offers advanced creative visualization tools that allow clients to preview and perfect ad placements.
Future Focus: The strategic direction is firmly set on embracing cutting-edge advancements in Artificial Intelligence (AI), programmatic Digital Out-of-Home (DOOH), and real-time analytics to engineer dynamic, measurable, and highly personalized campaigns. Furthermore, the company aims to integrate augmented reality (AR) and 4D immersive experiences into its campaigns to meet evolving client demands.
5. Leadership & Management
Executive Team
Imtiyaz Vilatra:
Position: CEO, Posterscope India.
Professional Background: Brings over 25 years of extensive experience within the OOH and broader advertising industry.
Notable Achievements: Recognized for his innovative and forward-thinking approach to advertising campaigns.
Key Contributions: Elevated to CEO in December 2024 (formally assumed role in January 2025), he aims to significantly enhance Posterscope’s digital and intelligent OOH offerings, with a strong focus on data-driven outcomes and expanding the critical experiential and BTL services.
Fabian Cowan:
Position: Country Head, Posterscope India.
Professional Background: Joined Posterscope India in 2011, boasting an advertising career spanning more than 26 years.
Key Contributions: Elevated to this enhanced role in February 2024, he is responsible for scaling up Posterscope's business operations nationwide and driving growth for affiliated entities such as Eunoia and Indeed Smart City.
Deepak Kumar:
Position: Director, Posterscope India.
Professional Background: Joined Posterscope Group as Vice President in 2013, with prior experience at the Times of India.
Key Contributions: Elevated to Director in February 2024, he continues to lead the Ambient, ROOH, and C Lab divisions, and additionally oversees Brandscope, the hyperlocal out-of-home specialist operating under Dentsu.
Haresh Nayak:
Position: President, Posterscope APAC & COO, DAN Media Brands.
Key Contributions: Deepak Kumar and Fabian Cowan report directly to him, indicating his overarching leadership and strategic oversight of key operations within India and the broader Asia-Pacific region.
Recent Leadership Changes
In February 2024, Posterscope India announced significant elevations: Deepak Kumar was promoted to Director, and Fabian Cowan assumed an enhanced role as Country Head.
More recently, in December 2024, Dentsu India promoted Imtiyaz Vilatra to the pivotal role of Chief Executive Officer of Posterscope India, a position he formally took over in January 2025. These leadership changes signify a strategic focus on bolstering the company's executive team, particularly to drive innovation and expansion in the rapidly evolving OOH market, with a clear emphasis on digital and intelligent solutions under Vilatra's leadership.
6. Talent and Growth Indicators
Hiring Trends and Workforce
Posterscope India maintains a robust team of over 120 dedicated professionals operating across 25 cities throughout the country, demonstrating a significant national footprint. While specific current hiring trends and open positions solely for Posterscope India are not readily available, it is noted that the broader "media & communication" industry has seen a modest decline in career opportunities ratings according to Glassdoor data from 2022 to 2024. The global Posterscope entity, as of July 2024, reported an employee count between 501-1000, with a slight decrease of -2% in employee growth during the preceding year. This suggests a period of strategic workforce management or stabilization at the global level, distinct from Posterscope India's localized team strength.
7. Social Media Presence and Engagement
Digital Footprint
Posterscope maintains an active and strategically managed social media presence across prominent platforms including LinkedIn, Twitter/X, Facebook, Instagram, and YouTube.
Brand Messaging and Positioning: The core brand messaging consistently revolves around its commitment to driving data-led technology and delivering creatively fueled solutions for its clients. The company positions itself as an innovator, adept at integrating OOH with broader digital, media, and experiential campaigns, consistently showcasing impactful results.
Community Engagement Strategies:
LinkedIn: Primarily utilized for sharing industry insights, professional development content, and corporate news, fostering engagement with a professional audience.
Twitter/X: leveraged for timely updates, quick interactions, and disseminating breaking industry trends.
Facebook: Employed for community building and rich storytelling, often through diverse content formats like videos and images.
Instagram: Focuses on showcasing high-quality visuals and compelling stories, highlighting creative campaign executions and glimpses into company culture.
Notable Campaigns or Content:
Posterscope India Paints the Town Purple for Zepto's Hyperlocal Launch: An extensive OOH campaign deployed 154 premium media units across seven cities, utilizing billboards, unipoles, foot over bridges (FOBs), gantries, and transit media to generate strong brand awareness and adoption for Zepto.
vivo India "Switch Off" Campaign: A collaborative effort that emphasized responsible smartphone usage and encouraged real-world connections through creative OOH interventions placed at dining venues.
Polycab India Limited Brand Identity Campaign: This initiative unveiled Polycab's refreshed brand identity, leveraging a combination of traditional and modern digital media, notably featuring a captivating 3D creative on digital screens.
Croma "AC Ho Toh Croma Se Ho" Campaign: A pan-India OOH initiative executed across over 120 cities. It incorporated large-format outdoor displays, transit media, and innovative "Frozen Chair" activations within Mumbai Metro coaches to create a memorable brand experience.
8. Recognition and Awards
Industry Recognition
Posterscope India has garnered significant industry recognition for its exemplary work and leadership in the out-of-home advertising sector.
Outdoor Agency of the Year: Awarded at the prestigious Global Marketing Excellence Awards, acknowledging its overall outstanding performance and contributions to OOH advertising.
OOH Agency of The Year: Recognized at the highly regarded exchange4media OOH Awards, further solidifying its position as a top-tier agency in the OOH space.
The company has notably secured more than 30 awards within a single year, underscoring the consistent quality, innovative approach, and significant impact of its campaigns and strategic initiatives in the industry.
9. Competitive Analysis
Major Competitors
Posterscope India operates within a highly competitive landscape, facing challengers in both the specialized OOH advertising market and the broader advertising industry.
Specialized OOH Competitors (India):
Laqshya Media Group: A prominent and extensive OOH advertising agency in India,
