Market Research Report: Postery AB

Company Overview

• Name: Postery AB

• Mission of the Company: To create and offer high-quality, premium art products and make them accessible globally while minimizing environmental impact and supporting supply chain workers. Their ethos is encapsulated in the belief that "Home is where the art is."

• Founded: 2017

• Headquarters: Gothenburg, Sweden

• Number of Employees: No information is available

• Key People in the Company: No information is available

• Revenue: No information is available

• Known For: Postery is known for producing and offering unique, carefully designed art prints and frames. They emphasize sustainability, craftsmanship, and the Scandinavian design heritage. Their products are considered staples of a modern home due to their high quality and durable design.

Products

• What Products They Offer:

• Posters: Carefully created art prints available in various designs and themes.

• Frames: Made from genuine wood (oak, black, white) and premium aluminum (black, white, gold, space grey, silver).

• High-Level Description & Key Features of Products:

• Posters:

• Description: Printed on 200 g/m2 premium, FSC-certified paper with a matte finish. Known for maintaining color without yellowing over time.

• Key Features: Archive-proof to prevent yellowing, printed using environmentally friendly materials in modern facilities.

• Frames:

• Description: High-quality frames designed to complement the posters, made from various materials including wood and aluminum.

• Key Features: Precision craftsmanship, uses 1.2 mm plexiglass for durability, available in multiple colors and sizes to fit different poster dimensions.

Recent Developments

• Recent Developments in the Company:

• Postery has introduced a new, vibrant, and handmade collection called the Postery Atelier.

• New Products Launched:

• Postery Atelier: Includes posters such as "Un Café Poster", "Blue Botanics Poster", "Orange Knot Poster", "La Vague Poster".

• New Arrivals Include: Items like the "Belt of Venus Poster", "Porsche in the City Poster", "1969 Porsche Poster", and various botanical-themed posters.

• New Features Added to Existing Products:

• No information is available.

• New Partnerships:

• Collaboration with diverse artists and creators remains a core element of Postery's offerings. They often engage with artists globally to curate and offer unique art prints.

Sustainability Focus

• Sustainability Initiatives:

• Postery is committed to minimal environmental impact, offering products that are responsibly made.

• Materials:

• Use of FSC® MIX certified materials.

• Sustainable management in sourcing wood for frames and paper for prints.

• Preference for using aluminum, which can be indefinitely recycled.

• Certifications: Posters and some frames certified under FSC, promoting responsible forest management.

• Code of Conduct: Emphasizes fair working conditions, transparency, no child labor, and legal compliance across the supply chain.

Conclusion

Postery AB stands as a model for combining art and sustainability, providing high-quality, aesthetically pleasing, and environmentally responsible products. Through their initiatives and continuous collaboration with artists, Postery continues to highlight the beauty and relevance of art in contemporary home settings.