Background
Pott Farms, L3C, is a low-profit limited liability company based in Washtenaw County, Michigan. Founded in 2017, the company is dedicated to cultivating high-quality hemp and producing CBD products while addressing social justice issues stemming from cannabis prohibition. Pott Farms' mission is to harness the healing properties of cannabis and rectify the harms caused by its historical prohibition. The company emphasizes regenerative farming practices and community engagement, particularly focusing on providing economic opportunities to young adults from communities disproportionately affected by the war on drugs.
Key Strategic Focus
Pott Farms specializes in regenerative hemp cultivation, utilizing living soil techniques to produce premium CBD products. The company is committed to environmental sustainability by avoiding fertilizers, pesticides, and herbicides, instead fostering a diverse microbial ecosystem through compost amendments and year-round cover crops. Pott Farms targets markets seeking organic and locally sourced CBD products, appealing to consumers who prioritize ethical and sustainable practices.
Financials and Funding
The company is primarily funded by its founder, Robbin Pott, along with twelve local, mission-driven partners who have invested both financially and through work resources. Pott Farms is in the second year of a three-year pilot phase, with projections to reach its breakeven point by the end of 2021. The company is building its operations deliberately to ensure long-term sustainability and profitability.
Pipeline Development
Pott Farms offers a range of CBD products derived from their regeneratively grown hemp. The company is also developing a job training program aimed at teaching young adults from affected communities how to cultivate cannabis sustainably. This initiative is part of their broader goal to create economic opportunities and address social inequities.
Technological Platform and Innovation
Pott Farms' innovation lies in its commitment to regenerative agriculture and living soil practices. By cultivating a diverse microbial ecosystem and avoiding synthetic inputs, the company ensures the production of high-quality hemp. This approach not only enhances the quality of their CBD products but also promotes environmental sustainability.
Leadership Team
Robbin Pott, the founder and leader of Pott Farms, brings a background in law and public policy research, particularly in child welfare. Her experience has informed the company's mission to provide economic opportunities to marginalized communities. Under her leadership, Pott Farms integrates social justice initiatives with sustainable agricultural practices.
Competitor Profile
Market Insights and Dynamics
The CBD industry has experienced significant growth, with increasing consumer demand for organic and sustainably produced products. Pott Farms operates within this expanding market, focusing on consumers who value ethical production methods and social responsibility.
Competitor Analysis
Pott Farms faces competition from various companies in the vertical farming and CBD sectors. Notable competitors include:
- Eden Green Technology: Specializes in vertical farming and hydroponic systems, emphasizing sustainability and community engagement.
- Bowery Farming Inc.: Focuses on pesticide-free produce grown in urban indoor environments, utilizing advanced technology for year-round production.
- BrightFarms: Emphasizes locally grown, pesticide-free baby greens, focusing on sustainable and non-GMO farming methods.
These competitors leverage advanced technologies and sustainable practices to meet consumer demand for fresh, locally sourced produce.
Strategic Collaborations and Partnerships
Pott Farms collaborates with local partners who share their mission-driven focus. These partnerships provide both financial support and work resources, contributing to the company's growth and sustainability.
Operational Insights
Pott Farms differentiates itself through its commitment to social justice and regenerative agriculture. By integrating job training programs for marginalized communities with sustainable farming practices, the company addresses both economic and environmental concerns, appealing to ethically conscious consumers.
Strategic Opportunities and Future Directions
Pott Farms aims to expand its job training programs and increase production capacity to meet growing demand for organic CBD products. By maintaining its focus on social justice and sustainability, the company is well-positioned to capitalize on market trends favoring ethical and environmentally friendly products.
Contact Information
- Website: pottfarms.com
- Location: Washtenaw County, Michigan, United States
For more information, visit their website or follow their social media profiles.
