Company Research Report: Pour Moi Ltd
Company Overview
- Name: Pour Moi Ltd
- Mission: Empower individuals to feel confident and comfortable in their own skin by providing well-fitting, stylish lingerie and clothing that celebrate and cater to different body shapes and sizes.
- Founded: 2005
- Founders: Information not available.
- Key People: Information not available.
- Headquarters: Brighton, United Kingdom
- Number of Employees: Information not available.
- Revenue: Predicted annual turnover is £25 million.
- Known For: Pour Moi is renowned for its fabulously fitted and stylish lingerie, swimwear, and clothing. The company promotes body confidence and inclusive sizing.
Products
- Lingerie: Includes well-fitting bras, underwear, and lingerie sets. The company emphasizes comfort and style, offering sizes up to a J cup.
- Key Features: Supportive designs, inclusive sizing, wide range of colors and styles.
- Swimwear: Offers various styles of swimsuits and bikinis, emphasizing support and fashion-forward designs.
- Key Features: Tummy control, underwired support, and a variety of fashionable cuts and colors.
- Clothing: Incorporates nightwear, sportswear, and casual wear into their range.
- Key Features: Use of sustainable fabrics; offers comfort without compromising style.
- Sportswear: Features supportive and comfortable activewear suitable for various workouts.
- Key Features: High durability, support, and comfort with moisture-wicking properties.
Recent Developments
- New Products Launched: Introduced Desire Collection designed for luxury and indulgence.
- Product Features: Added sustainable materials such as EcoVero™ viscose, recycled polyester, and recycled nylon/polyamide in product lines.
- Campaigns and Collaborations:
- Collaborated with Gok Wan and Mel B for the "Own Your Confidence" campaign promoting body confidence.
- Launched products on Marks & Spencer and expanded to John Lewis online, celebrating a major retail partnership.
- New Stores: Opened a new store in Kingston upon Thames and expanded retail presence with an additional store in Leeds, apart from existing Chester stores.
- Sustainability Initiatives: Use of recycled materials, minimizing packaging waste, and reducing carbon footprint. The company emphasizes sustainable fashion choices and has made significant changes such as the use of bio-based plastics and reducing air freight reliance.
- Community and Awards: Hosted Pour Moi Uplifting Women Awards and received recognition as Womenswear Brand of the Year by Drapers Awards.
This report underscores Pour Moi's commitment to inclusivity, sustainability, and community engagement, achieving continuous growth and diversification in its product range and market presence.
