PowerPAC.org Company Profile

Background

Mission and Vision

PowerPAC.org is a nonprofit advocacy and political organization dedicated to championing democracy and social justice across the United States. The organization envisions a future where every individual enjoys economic dignity and security, with universal access to quality healthcare, education, and housing. PowerPAC.org aims to energize and empower an electorate that reflects America's growing diversity.

Establishment and Evolution

Founded in 2004, PowerPAC.org emerged after its involvement in the successful campaign against Proposition 54 during California's 2003 recall election. This victory highlighted the potential for building a powerful, multiracial coalition advocating for justice. Since then, PowerPAC.org has collaborated with numerous grassroots organizations to enhance voter turnout in strategic regions, including California, Georgia, Florida, Maryland, Michigan, Mississippi, Wisconsin, and Texas.

Key Strategic Focus

Core Objectives

PowerPAC.org focuses on building political power within communities of color and supporting progressive candidates. The organization invests in long-term political infrastructure to achieve both immediate and sustained victories.

Areas of Specialization

Progressive Candidate Support: Backing candidates who align with social justice values.

Voter Enhancement: Increasing participation among voters of color.

Coalition Building: Forming alliances with on-the-ground organizations and leaders to amplify political influence.

Primary Markets

PowerPAC.org operates nationally, with significant activities in states like California, Georgia, Florida, Maryland, Michigan, Mississippi, Wisconsin, and Texas.

Financials and Funding

Revenue and Expenses

In the fiscal year ending December 2023, PowerPAC.org reported:

Revenue: $1,053,469

Expenses: $1,439,034

Net Assets: $715,546

The majority of revenue (87.3%) was derived from contributions, with program services accounting for 11.5%.

Funding Utilization

Funds are allocated towards national organizing efforts, partisan organizing and outreach, and civic engagement initiatives, particularly focusing on communities of color.

Leadership Team

Executive Director

Andrew Wong: Serving as Executive Director, Wong oversees the organization's strategic direction and operations.

Board of Trustees

Crystal Zermeno: Trustee

Andrea Guerrero: Trustee

Julie Dorf: Trustee

These trustees contribute to governance and strategic oversight.

Competitor Profile

Market Insights and Dynamics

The landscape of social justice advocacy and political organizing is dynamic, with numerous organizations striving to mobilize underrepresented communities and influence policy.

Competitor Analysis

Comparable organizations include:

NextGen Education Fund: Focuses on engaging young voters and promoting progressive policies.

California Calls Education Fund: Aims to build a progressive majority through civic engagement and policy advocacy.

Mi Familia Vota Education Fund: Dedicated to increasing civic participation within the Latino community.

These organizations share similar goals of enhancing voter participation and supporting progressive causes.

Strategic Collaborations and Partnerships

PowerPAC.org has engaged in significant collaborations, such as co-sponsoring "Californians for Fair Justice" alongside the American Civil Liberties Union of Northern California. This partnership focuses on advancing social justice initiatives within California.

Operational Insights

Strategic Considerations

PowerPAC.org differentiates itself through its unique approach of combining experienced, multiracial teams with a proven track record in political organizing. This strategy enables the organization to effectively mobilize voters and support candidates who reflect America's diversity.

Strategic Opportunities and Future Directions

Looking ahead, PowerPAC.org aims to:

Expand Digital Engagement: Enhance digital communication strategies to reach a broader audience.

Strengthen National Networks: Build and support national networks of women of color to transform democracy.

Increase Voter Participation: Continue efforts to mobilize voters of color and support progressive candidates.

By leveraging its established infrastructure and strategic partnerships, PowerPAC.org is well-positioned to advance its mission of building political power and seeking justice.