Practifi Market Research Report

Company Overview

Name:

Practifi

Mission of the Company:

Practifi is dedicated to transforming data into insights, action, and excellence at scale.

Founding Information:

When Founded: No information is available

Founders: No information is available

Key People in the Company:

Adrian Johnstone: Chief Executive Officer

Emily Wilcox: Chief Operating Officer

Headquarters:

Australia Office: PO Box Q217, Queen Victoria Building, Sydney, NSW 1230

United States Office: 226 N Morgan St, Suite 500, Chicago, IL 60607

Number of Employees:

No information is available

Revenue of the Company:

No information is available

What the Company is Known For:

Practifi is known for its performance optimization platform that reinvents CRM possibilities for wealth management firms, transforming data into actions, insights, and excellence at scale.

Products

Product Overview:

Practifi offers a comprehensive platform specifically designed to enhance the productivity and efficiency of wealth management and financial advisory firms.

Key Products:

1. Practifi Performance Optimization Platform

High-Level Description:

A CRM platform built on Salesforce focused on improving operational efficiency, client relationship management, and data-driven decision-making in wealth management firms.

Key Features:

Smart Automation: Automates tasks, new records, alerts, and more.

Compliance Management: Tracks emails, documents, meetings, and notes in one secure location.

Open API: Integrates with top tools without extra cost.

Pipeline Tracking: Industry-specific pipeline management.

Enterprise Workflow Engine: Pre-built workflows for various processes.

Salesforce AppExchange: Access to over 3,000 integrations.

Centers of Influence (COI): Manages referral sources efficiently.

Analytics and Reporting: Monitors productivity, sales, and revenue in real-time.

Mobility: Mobile app for on-the-go access.

2. Practifi Add-Ons

High-Level Description:

Additional features to bolster the main Practifi platform, focusing on marketing, cybersecurity, client portals, and more.

Key Features:

Practifi Promote: Access to data for marketing campaigns.

Practifi Protect: Enhanced cybersecurity with enterprise-grade data encryption.

Practifi Portals: Customizable client portal interfaces.

Practifi Sandbox: A secure environment for product testing and training.

Practifi Propel: Advanced analytics for data-driven decisions.

Recent Developments

Recent Company Developments:

1. Leadership Appointments:

Adrian Johnstone appointed as CEO, succeeding Glenn Elliott (March 16, 2023).

2. New Product Launches:

Practifi Propel: Advanced analytics tool for business intelligence (September 13, 2022).

New Business Development App: A solution focused on tracking and managing M&A activities (August 15, 2022).

Compliance Role-Based App: New compliance-focused application (July 29, 2021).

3. New Features Added:

Enhanced integration network with partners like Voyant (June 29, 2022).

PractifiU: On-demand learning platform to boost adoption and client success (May 18, 2022).

New Partnerships:

1. Concurrent Advisors: Selection of Practifi as the performance optimization platform to empower advisors' entrepreneurship (December 09, 2022).
2. Red Rock Strategic Partners: Collaborative drive to enhance Client ROI and adoption (July 12, 2022).

Testimonials

Kyle Wesley, Chief Digital Officer at Bleakley Financial Group:

> "Practifi has been exceptional during our onboarding process. Their ability to understand our challenges and come up with solutions has been second to none. We’re excited for this long-term strategic partnership.”

Sarah Ellis, Client Experience Manager at Morton Capital Management:

> "I truly appreciate the relationship we’ve built and feel like we’re always helping improve the product in all the different ways we’re using the tool. We love our partnership with Practifi."

Adam Silverman, Head of Private Mortgage at Focus Financial Partners:

> "Working with the Practifi team has resulted in a highly customized version of our platform that enables our business partners and clients to interact with our team in an intuitive, user-friendly way."

Offices and Contact Information

Offices:

Australia Office: PO Box Q217, Queen Victoria Building, Sydney, NSW 1230, Phone: +61 2 8005 6557

United States Office: 226 N Morgan St, Suite 500, Chicago, IL 60607, Phone: +1 312 489 8497

Press & Media:

Contact: Practifi@gregoryfca.com

Investors:

Contact: investors@practifi.com

Additional Information:

Practifi Blog: Insights on practice management, technology adoption, product updates, and more.

Webinars: Ongoing educational content and product demos.

Practifi continues to innovate and transform the wealth management industry with cutting-edge technology and solutions designed to scale and optimize performance at every level.