Preferabli Company Profile

Background

Preferabli, formerly known as Wine Ring, is a private company founded in 2010 and headquartered in Syracuse, New York. The company specializes in developing AI-driven, B2B2C product discovery and recommendation software tailored for the wine, spirits, and food industries. Its mission is to revolutionize how consumers discover products they love by offering personalized experiences rooted in individual taste preferences.

Key Strategic Focus

Preferabli's strategic focus centers on leveraging advanced machine learning algorithms to provide personalized product recommendations. The company's proprietary technology, Preferabli Sensorial AI℠, analyzes hundreds of characteristics for each product, enabling it to deliver tailored suggestions that align with individual consumer preferences. Preferabli targets markets including specialty and grocery retail, hospitality, travel, distribution, and consumer platforms, aiming to enhance customer engagement and satisfaction through personalized experiences.

Financials and Funding

Preferabli has secured a total funding of approximately $22 million over multiple funding rounds. Notably, the company raised $16.1 million in a venture round in May 2021. The capital has been utilized to advance its AI-driven platform, expand its proprietary database, and establish strategic partnerships to broaden its market reach.

Technological Platform and Innovation

Preferabli's technological platform is distinguished by its proprietary machine learning algorithms, protected by 12 patents. Developed by a team comprising PhDs in physiology, applied mathematics, and natural language processing, as well as one of the largest groups of Masters of Wine and Master Sommeliers globally, the platform offers:

Proprietary Technologies: Preferabli Sensorial AI℠, which analyzes extensive product characteristics to deliver personalized recommendations.

Scientific Methods: Advanced machine learning algorithms that emulate human expert decision-making processes, ensuring recommendations are tailored to individual preferences.

Leadership Team

Pam Dillon: Co-Founder and CEO.

Andrew Sussman: Co-Founder and CTO.

Steve Dillon: Chief Science Officer.

Andrew Allison: Chief Growth Officer.

Daniele Delgrosso: Chief Design & Experience Officer.

Leadership Changes

In January 2025, Preferabli expanded its leadership team by acquiring Libation Labs, a Napa-based consumer loyalty platform. Co-founders Andrew Allison and Daniele Delgrosso joined Preferabli as Chief Growth Officer and Chief Design & Experience Officer, respectively.

Competitor Profile

Market Insights and Dynamics

The AI-driven product recommendation market is experiencing significant growth, driven by increasing consumer demand for personalized experiences. The wine, spirits, and food industries are particularly benefiting from these advancements, as businesses seek to enhance customer engagement and loyalty through tailored product suggestions.

Competitor Analysis

Preferabli faces competition from companies offering AI-powered software solutions, including:

deepsense.ai: Provides AI-driven software solutions across various industries.

Nooks: Develops AI-powered virtual salesfloor and dialer platforms.

Aizon: Offers GxP-compliant SaaS solutions for the life sciences manufacturing industry.

Fichorga: Specializes in software development solutions.

Strategic Collaborations and Partnerships

Preferabli has established significant partnerships to enhance its market position:

Albertsons Companies: In December 2024, Preferabli partnered with Albertsons' Vine & Cellar Reserve, integrating its AI-driven recommendation software to provide personalized wine discovery experiences for customers in California.

Libation Labs Acquisition: In January 2025, Preferabli acquired Libation Labs, expanding its capabilities in personalized travel and hospitality discovery.

Operational Insights

Preferabli's strategic initiatives, including the acquisition of Libation Labs and partnerships with major retailers like Albertsons, position the company to offer comprehensive, personalized experiences across the wine, spirits, and food industries. Its proprietary AI technology and extensive product database provide a competitive edge in delivering tailored recommendations that enhance customer engagement and satisfaction.