Preferred by Nature: Company Profile
Background
Overview
Preferred by Nature is an international non-profit organization dedicated to promoting sustainable land management and business practices that benefit people, nature, and the climate. Established in 1994, the organization operates in over 100 countries, focusing on forestry, agriculture, and travel sectors. Through a combination of sustainability certification services, strategic projects, and training, Preferred by Nature aims to drive positive change for a healthier environment, climate, and sustainable livelihoods.
Mission and Vision
The organization's mission is to drive sustainability through market transformation by:
- Setting higher sustainability standards
- Reinforcing market signals for sustainable product demand
- Empowering market actors to meet that demand
Their vision is a world where human choices ensure a sustainable future.
Key Strategic Focus
Core Objectives
Preferred by Nature focuses on:
- Promoting sustainable practices in landscapes and supply chains
- Building brand recognition to multiply sustainability impact
- Strengthening organizational capacity to achieve its mission
Areas of Specialization
The organization specializes in:
- Sustainability certification services
- Strategic projects
- Training and capacity building
Key Technologies Utilized
Preferred by Nature employs various tools and methodologies to support its initiatives, including:
- Sustainability certification frameworks
- Capacity-building programs
- Strategic project management tools
Primary Markets and Conditions Targeted
The organization targets markets and conditions where it can maximize impact in promoting sustainable practices, focusing on:
- Forestry
- Agriculture
- Climate impact commodities
- Tourism
Financials and Funding
Funding History
Preferred by Nature operates as a non-profit organization, primarily funded through:
- Fees for service revenues related to certification and verification assessments and audits
- Donor-funded projects
Recent Funding Rounds
Specific details about recent funding rounds are not publicly disclosed.
Notable Investors
As a non-profit, Preferred by Nature does not have traditional investors but collaborates with various stakeholders, including:
- Governments
- Non-governmental organizations
- Private sector companies
Utilization of Capital
The capital is utilized for:
- Sustainability certification services
- Strategic projects
- Training and capacity building
Pipeline Development
Key Initiatives
Preferred by Nature is involved in various initiatives, including:
- Developing and implementing sustainability certification standards
- Conducting strategic projects to promote sustainable practices
- Providing training and capacity-building programs
Target Conditions and Timelines
The organization focuses on areas where it can maximize impact in promoting sustainable practices, with timelines varying based on project scope and objectives.
Technological Platform and Innovation
Proprietary Technologies
Preferred by Nature utilizes proprietary sustainability certification frameworks and methodologies to assess and promote sustainable practices across various sectors.
Significant Scientific Methods
The organization employs scientific methods such as:
- Environmental impact assessments
- Sustainability audits
- Capacity-building workshops
AI-Driven Capabilities
While specific AI-driven capabilities are not detailed, Preferred by Nature may incorporate data analysis and modeling techniques to support its sustainability initiatives.
Leadership Team
Executive Profiles
- Peter Feilberg: Executive Director
Leads the organization towards its mission and goals, with experience in forest certification.
- Ngan Nguyen Thuy: Chief Finance Officer
Manages financial operations and ensures availability of financial information for audits.
- Freddy Peña: Regional Director, Latin America
Oversees operations and strategic initiatives in the Latin American region.
- Jacob Sterling: Senior Director of Tailored Services
Leads customized sustainability services and projects.
- Jakob Nordborg Ryding: Senior Director of Strategic Projects
Manages strategic initiatives and partnerships.
- Janis Pocs: Director of Operations Support
Ensures efficient and effective organizational operations.
- Jonathan Jickling: Senior Director - Assurance Division
Oversees sustainability certification and verification services.
- Justinas Janulaitis: Senior Director - Forestry
Directs forestry-related sustainability initiatives.
- Kaushik Saikia: Regional Director, Agriculture
Leads agricultural sustainability programs.
- Kent Skovgaard: Supply Chain Director, Europe/Russia
Manages supply chain sustainability efforts in Europe and Russia.
- Michal Rezek: Regional Director Business Development
Focuses on business development and partnerships.
- Roman Verin: Director of Business Development
Oversees business development strategies and initiatives.
- Xinxin Zhang: Regional Director, Asia Pacific
Leads operations and projects in the Asia Pacific region.
- Liis Niine: Personal Assistant to Executive Director
Provides administrative support to the Executive Director.
- Tereza Ditrich: Director of People Support
Manages human resources and organizational development.
- Ryan Thompson: Communications Director
Oversees internal and external communications strategies.
- Jānis Počs: Chief Operating Officer
Ensures operational efficiency and effectiveness.
- Katie Miller: Director of Data and Technology Division
Manages data and technology initiatives to support organizational goals.
Leadership Changes
Specific details about recent leadership changes or appointments are not publicly disclosed.
Competitor Profile
Market Insights and Dynamics
The sustainability certification and environmental consultancy market is growing, driven by increasing awareness of environmental issues and the need for responsible business practices. Organizations like Preferred by Nature play a crucial role in guiding companies towards sustainable operations.
Competitor Analysis
Preferred by Nature operates in a competitive landscape with other organizations offering similar services, including:
- Rainforest Alliance: Provides certification and sustainability services across various sectors.
- Forest Stewardship Council (FSC): Focuses on promoting responsible forest management worldwide.
- Global Sustainable Tourism Council (GSTC): Develops and manages global standards for sustainable tourism.
Strategic Collaborations and Partnerships
Preferred by Nature collaborates with various organizations to enhance its impact, including:
- Forest Stewardship Council (FSC): Joint efforts in promoting responsible forest management.
- Global Sustainable Tourism Council (GSTC): Partnerships in developing sustainable tourism standards.
- Sustainable Agriculture Network (SAN): Collaborations in promoting sustainable agriculture practices.
Operational Insights
Preferred by Nature differentiates itself through:
- A comprehensive approach combining certification, strategic projects, and training
- A global presence with expertise in various sectors
- A strong commitment to measurable sustainability impacts
