Pregnant Then Screwed: Company Profile

Background

Mission and Vision

Pregnant Then Screwed is a UK-based charity dedicated to ending the "motherhood penalty"—the systemic disadvantages and discrimination women face in their careers and wages after becoming mothers. Founded in 2015 by Joeli Brearley, the organization aims to protect, support, and promote the rights of mothers who suffer from cultural and institutional discrimination during pregnancy and motherhood.

Primary Focus and Industry Significance

Operating within the non-profit sector, Pregnant Then Screwed addresses critical issues such as pregnancy and maternity discrimination, advocating for legislative changes, and providing direct support to affected women. The charity's work is pivotal in highlighting and combating workplace inequalities, thereby contributing to broader societal and economic improvements.

Key Strategic Focus

Core Objectives

Advocacy and Campaigning: Lobbying the government for legislative reforms to protect mothers' rights.

Support Services: Offering free legal advice, mental health support, and mentorship programs for women considering legal action against employers.

Public Awareness: Conducting campaigns to raise awareness about the challenges faced by working mothers.

Areas of Specialization

Legal Support: Providing guidance and assistance to women facing workplace discrimination.

Employer Training: Educating organizations on best practices to support pregnant employees and working mothers.

Research and Reporting: Conducting studies to shed light on issues like fertility treatment discrimination and the economic impact of the motherhood penalty.

Primary Markets Targeted

The charity primarily operates within the United Kingdom, focusing on sectors where pregnancy and maternity discrimination are prevalent.

Financials and Funding

Funding History

As a non-profit organization, Pregnant Then Screwed relies on a combination of grants, donations, and partnerships to fund its operations. Notably, the Department of Health and Social Care funded the "Women in the Workplace" project, a two-year initiative aimed at supporting women during pregnancy, maternity leave, and their return to work.

Utilization of Capital

Funds are allocated towards:

Service Provision: Maintaining free legal advice lines and mental health support services.

Campaigns and Advocacy: Organizing public awareness campaigns and lobbying efforts.

Research: Conducting studies to inform policy recommendations and public discourse.

Pipeline Development

Key Initiatives

Women in the Workplace Project: A collaboration with Best Beginnings to support 200,000 families by 2025 through employer engagement and co-produced informational resources.

Career Shredder Campaign: A campaign highlighting the increasing number of mothers facing workplace discrimination, involving live-streamed events and public engagement activities.

Timelines

2023-2025: Implementation of the "Women in the Workplace" project.

2025: Launch and execution of the "Career Shredder" campaign.

Technological Platform and Innovation

Proprietary Technologies

While Pregnant Then Screwed does not develop proprietary technologies, it effectively utilizes digital platforms to reach and support its audience.

Scientific Methodologies

The organization employs data-driven approaches in its research, collaborating with entities like Women In Data® to analyze survey results and produce comprehensive reports on workplace discrimination.

Leadership Team

Key Executives

Joeli Brearley: Founder and former CEO. Brearley founded the charity in 2015 after experiencing pregnancy discrimination firsthand. Under her leadership, the organization has supported over 300,000 women and influenced significant legislative changes.

Leadership Changes

In October 2024, Joeli Brearley announced her decision to step down as CEO, effective February 2025, to allow new leadership to guide the organization's future direction.

Competitor Profile

Market Insights and Dynamics

The non-profit sector addressing workplace discrimination against mothers is characterized by a growing awareness of gender equality issues. Organizations in this space focus on advocacy, legal support, and public education to combat systemic biases.

Competitor Analysis

Maternity Action: Provides advice and information on maternity rights and benefits.

Working Families: Focuses on work-life balance and supports working parents and carers.

Fawcett Society: Campaigns for gender equality and women's rights in the workplace.

These organizations share similar goals but may differ in their approaches, target audiences, and specific services offered.

Strategic Collaborations and Partnerships

Significant Collaborations

Best Beginnings: Partnered on the "Women in the Workplace" project to support women during pregnancy and their return to work.

Women In Data®: Collaborated on research projects to analyze and report on workplace discrimination statistics.

Beyond Nine: Established a charity partnership where a portion of proceeds supports Pregnant Then Screwed's initiatives.

Operational Insights

Strategic Considerations

Pregnant Then Screwed differentiates itself through:

Personalized Support: Offering tailored legal and mental health services to women facing discrimination.

Data-Driven Advocacy: Utilizing comprehensive research to inform campaigns and policy recommendations.

Public Engagement: Implementing innovative campaigns like the "Career Shredder" to raise awareness and drive societal change.

Strategic Opportunities and Future Directions

Strategic Roadmap

Leadership Transition: Ensuring a smooth transition to new leadership to maintain organizational momentum.

Expansion of Services: Broadening support services to reach more women across different sectors and regions.

Policy Influence: Continuing to advocate for legislative changes that protect and promote mothers' rights in the workplace.

Opportunities for Expansion

Corporate Training Programs: Developing workshops and resources for employers to create more inclusive workplaces.

Digital Outreach: Enhancing online platforms to provide accessible information and support to a wider audience.

Positioning for Future Objectives

By leveraging its established reputation, strategic partnerships, and data-driven approach, Pregnant Then Screwed is well-positioned to continue its mission of ending the motherhood penalty and supporting working mothers.