Preh Group Company Profile

Background

Overview

Preh Group is a global automotive supplier specializing in Human-Machine Interface (HMI) systems and e-mobility components. Founded in 1919 and headquartered in Bad Neustadt a. d. Saale, Germany, the company has grown to employ approximately 7,000 people worldwide. In 2024, Preh Group achieved sales of around EUR 1.53 billion.

Mission and Vision

Preh Group is committed to delivering innovative and high-quality automotive electronics, focusing on enhancing user experience through advanced HMI systems and supporting the transition to sustainable mobility with its e-mobility solutions.

Primary Area of Focus

The company's primary focus is on developing and manufacturing HMI systems for vehicles and commercial vehicles, as well as e-mobility components in both low-voltage and high-voltage ranges.

Industry Significance

As a subsidiary of Joyson Electronics Corp., Preh Group plays a pivotal role in the automotive electronics sector, contributing to the advancement of vehicle interior control systems and the adoption of electric mobility solutions.

Key Strategic Focus

Core Objectives

Innovation Leadership: Continuously developing cutting-edge HMI systems and e-mobility components to meet evolving market demands.

Global Expansion: Strengthening its presence in key automotive markets worldwide.

Sustainability: Promoting environmentally friendly technologies and practices within the automotive industry.

Specific Areas of Specialization

HMI Systems: Designing intuitive interfaces that enhance driver and passenger interaction with vehicle systems.

E-Mobility Components: Providing solutions for electric vehicles, including battery management systems and charging infrastructure.

Key Technologies Utilized

Touchscreen Interfaces: Implementing capacitive touch technology for responsive and user-friendly controls.

Voice Recognition: Integrating advanced voice control systems for hands-free operation.

Connectivity Solutions: Ensuring seamless integration with mobile devices and cloud services.

Primary Markets Targeted

Automotive Manufacturers: Supplying components to major vehicle producers globally.

Electric Vehicle Manufacturers: Partnering with companies specializing in electric mobility solutions.

Financials and Funding

Funding History

As a privately held subsidiary of Joyson Electronics Corp., Preh Group's detailed funding history is not publicly disclosed.

Recent Financial Performance

2024 Sales: EUR 1.53 billion

Employee Count: Approximately 7,000

Intended Utilization of Capital

While specific details on capital utilization are not publicly available, it is anticipated that funds are directed towards research and development, global expansion, and enhancing manufacturing capabilities to support the company's strategic objectives.

Pipeline Development

Key Pipeline Candidates

Preh Group is actively developing advanced HMI systems and e-mobility components, focusing on:

Next-Generation HMI Interfaces: Innovative touch and voice-controlled systems for future vehicle models.

Advanced Battery Management Systems: Solutions to optimize performance and safety in electric vehicles.

Stages of Development

The company is in the advanced stages of product development, with several solutions undergoing testing and validation processes.

Target Conditions

These developments aim to enhance user experience and support the adoption of electric mobility in the automotive industry.

Anticipated Milestones

2025: Launch of next-generation HMI systems in select vehicle models.

2026: Deployment of advanced battery management systems in mass-produced electric vehicles.

Technological Platform and Innovation

Proprietary Technologies

PrehTouch: A proprietary capacitive touch technology offering high responsiveness and durability.

PrehVoice: An advanced voice recognition system enabling natural language processing for vehicle controls.

Significant Scientific Methods

User-Centered Design: Employing iterative design processes to create intuitive interfaces based on user feedback.

System Integration: Utilizing modular design principles to ensure seamless integration of components within vehicle systems.

Leadership Team

Key Executives

Dr. Michael Roesnick: President and CEO of Preh GmbH, leading the company's strategic direction and operations.

Günter Brosch: Executive Director of Preh Engineering, overseeing engineering and product development initiatives.

Professional Backgrounds

Dr. Michael Roesnick: With extensive experience in automotive electronics, Dr. Roesnick has been instrumental in steering Preh GmbH towards innovation and market leadership.

Günter Brosch: An expert in engineering management, Brosch has played a pivotal role in developing Preh's advanced automotive components.

Key Contributions

Dr. Michael Roesnick: Under his leadership, Preh GmbH has expanded its global footprint and enhanced its product portfolio.

Günter Brosch: He has been crucial in advancing Preh's engineering capabilities, leading to the successful launch of several key products.

Competitor Profile

Market Insights and Dynamics

The automotive electronics industry is experiencing rapid growth, driven by increasing demand for advanced HMI systems and the shift towards electric vehicles. This dynamic environment presents both opportunities and challenges for companies like Preh Group.

Competitor Analysis

Continental AG: A leading competitor offering a wide range of automotive electronics, including HMI systems and e-mobility solutions.

Bosch Group: Provides comprehensive automotive components, with a strong presence in HMI and electric mobility sectors.

Denso Corporation: Specializes in automotive electronics, focusing on advanced driver assistance systems and e-mobility components.

Strategic Collaborations and Partnerships

Preh Group has established partnerships with various automotive manufacturers to supply HMI systems and e-mobility components, enhancing its market presence and technological capabilities.

Operational Insights

Preh Group differentiates itself through its specialized focus on HMI systems and e-mobility components, leveraging proprietary technologies and a user-centered design approach to meet the evolving needs of the automotive industry.

Strategic Opportunities and Future Directions

Strategic Roadmap

2025-2026: Focus on launching next-generation HMI systems and advanced battery management solutions.

2027 and Beyond: Expand into emerging markets and explore new applications for e-mobility components.

Opportunities for Expansion

Electric Vehicle Market: Leverage expertise in e-mobility to provide integrated solutions for electric vehicle manufacturers.

Autonomous Vehicles: Develop HMI systems tailored for autonomous driving experiences.

Positioning for Future Objectives

Preh Group's commitment to innovation, sustainability, and user-centric design positions it well to capitalize on future opportunities in the automotive electronics sector.