Company Overview
Premier Trailer Leasing, founded in 2005, is a prominent provider of trailer rental and leasing services in the United States. The company manages a diverse fleet of over 60,000 trailers, including dry vans, refrigerated units, flatbeds, and chassis, among other options. Premier boasts a broad network with more than 40 locations nationwide, which facilitates both long-term and short-term rental services. Premier Trailer Leasing is committed to flexibility and comprehensive services, offering routine maintenance, emergency assistance, and trailer tracking solutions which enhance logistical operations by reducing empty miles and improving load management efficiency.
The company is anchored in a culture of integrity, as mirrored in their motto, "Driven by Integrity." This principle not only shapes their operational philosophy but also fortifies their standing across the sectors they serve. Their dedication to excellence is backed by a culture of collaboration and customer focus, earning them recognition like the Top Workplace USA award in 2024.
In a strategic acquisition, Redwood Capital Investments acquired Premier from Garrison Investment Group in 2016, facilitating significant capital investments and expanding the trailer count from 10,000 in 2010 to over 32,000. This move strengthened Premier’s foothold in the industry, enabling further expansion with Redwood's permanent capital backing.
Executive Leadership
Under the leadership of Jim AuBuchon, President and CEO since 2010, Premier Trailer Leasing has achieved significant growth and market consolidation. AuBuchon’s strategic vision has been crucial for the firm's expansion and operational excellence. Located in Frisco, Texas, he strengthens his status within the industry with academic backing from the Duke Fuqua School of Business and a robust LinkedIn following that exceeds 500 connections.
Greg Landis, serving as Chief Operating Officer since 2013 after joining as Senior Vice President, has been central to operational achievements, especially in logistics capabilities. He is based in the Dallas-Fort Worth Metroplex, holds a degree from Texas A&M University, and maintains a large professional network on LinkedIn.
Craig Barth contributes as Chief Financial Officer, focusing on aligning financial strategies that suit the organization’s leasing and rental frameworks with client demands. His role is critical for Premier's financial stability and growth trajectory. Based in Plano, Texas, Barth is also well-connected on LinkedIn.
Navolia Bryant is the Chief People Officer, joining Premier Trailer Leasing in 2015. Her strategic human resource initiatives have redefined the company culture to align with Premier's core values of integrity and care. Her influential contributions are recognized across various HR platforms.
Financial Performance
Premier Trailer Leasing reports an estimated annual revenue of approximately $108.2 million, reflecting their substantial market presence and scale in the trailer leasing sector. This fiscal strength is further highlighted through recognitions such as the 2023 Modern Accounting Award, showcasing their innovative financial practices.
Competitor Profile
Key Competitors
DCLI (Direct ChassisLink, Inc.)
- Position: Leading provider in the U.S. intermodal industry, managing over 270,000 marine and domestic chassis.
- Strategic Strengths: Extensive service network with a focus on safety and sustainability. DCLI emphasizes customer solutions that incorporate diversity, equity, inclusion, and environmental responsibility.
Star Leasing Company
- Services: Offers flexible trailer leasing options, including full-service to net and finance leases.
- Workforce: Approximately 175 employees.
- Market Propositions: Strong service network and customer support, operating under the unified brand of TEN (Transportation Equipment Network).
XTRA Lease
- Ownership: Part of the Berkshire Hathaway group, ensuring high credibility.
- Fleet Size: Approximately 90,000 trailers including a variety of types.
- Innovations: Pioneering GPS-based trailer tracking and cargo sensors for improved fleet management.
PLM Trailer Leasing
- Focus: Specializes in refrigerated fleet management for the cold supply chain.
- Fleet: Over 15,000 refrigerated trailers, with tailored leasing solutions in temperature-controlled logistics.
Boxwheel Trailer Leasing
- Approach: Founded by industry veterans; focuses on simplifying leasing processes.
- Client Services: Emphasizes customer relationships with a focus on safety, affordability, and service quality.
Premier Trailer Leasing finds itself competing with established firms like DCLI and XTRA Lease, each bringing unique strengths to the trailer leasing market through expansive networks, strategic innovations, and custom solutions. Understanding these competitors’ strategies provides insight for Premier to enhance its market positioning and customer offerings.
