Company Research Report: PREPD Hydration
Table of Contents
1. [Company Overview](#company-overview)
2. [Products](#products)
3. [Recent Developments](#recent-developments)
Company Overview
Name
PREPD Hydration
Mission
PREPD’s journey began with a collaborative medical research project between Yale & Flinders Universities, aimed at developing a superior oral rehydration solution to combat severe dehydration caused by diseases like cholera and rotavirus in developing countries, where lives were being lost.
Founded
No information is available.
Founders
No information is available.
Key People
- Prof Graeme Young: Flinders Professor of Gastrointestinal Health, SA Scientist of the Year (2013), Order of Australia AM (2014), PREPD co-inventor.
Headquarters
Flinders University Building,
Level 2/1284 South Rd,
Clovelly Park SA 5042
Number of Employees
No information is available.
Revenue
No information is available.
Known For
PREPD is known for its unique two-step hydration products which enhance performance and recovery by significantly improving fluid absorption. The products are grounded in over 20 years of research and are especially beneficial for athletes.
Products
PRIME
- Description: PREPD Prime is a pre-workout hydration enhancer consumed 10-18 hours before training and competition. It delivers an optimal dose of sustained fiber to prepare the gut to use its full hydration potential.
- Key Features:
- Reduces fluid loss from exercise by up to 85%.
- Bolsters energy and performance.
- Helps start better hydrated and absorb fluids more effectively.
RECOVER
- Description: PREPD Recover is a post-workout rehydration enhancer consumed immediately after training and competition. It is hypotonic (low in sugar) with an optimal blend of electrolytes.
- Key Features:
- Enhances rehydration by 29% in recovery.
- Contains sustained fiber for a rehydration boost in the 24 hours following exercise.
- Reduces muscle soreness and fatigue.
- Supports gut health and overall digestion.
SAFETY
- Description: Designed for long, hot workdays, this liquid breakfast improves concentration, decision-making, gut health, and boosts overall wellness using a fiber-based formulation.
- Key Features:
- Enhances cognitive performance and decision-making.
- Supports gut health and fat metabolism.
- Promotes hydration and nutrient absorption.
Recent Developments
Product Launches
- SAFETY: A new product based on 20 years of research aimed to prevent fatigue, improve concentration, support gut health, promote fat burning, and suppress appetite.
Company Achievements
- Awards: PREPD received the Food Industry Innovation Award in 2022.
- Research Innovation: The technology was further refined and tested through a partnership with elite athletes, particularly the Adelaide Crows football team, demonstrating significant improvements in hydration and performance.
Partnerships
- Clinical Trials: Collaboration with Flinders University and Adelaide Football Club to test and validate the efficacy of PREPD products.
- Ambassador Program: Engaged professional athletes like Amber Pate, 2x Olympians Izzi-Batt Doyle & Rose Davies, and Dylan Shiel to endorse and utilize PREPD in their training.
This report provides a detailed analysis based on the information available on PREPD Hydration, focusing on their unique position in the hydration market and their commitment to scientifically-backed performance and recovery solutions.
