Company Research Report on Price Attack

Company Overview

Name: Price Attack

Mission: We believe all people should have the confidence and ability to look and feel their best.

Founded: 1986

Founders: No information available

Key People: No information available

Headquarters: No information available

Number of Employees: No information available

Revenue: No information available

Known For: Price Attack is renowned for empowering women and men of Australia to become their best possible selves by providing sensational hair care and styling advice. They are an official stockist of more than 60 leading professional hair care brands with a team of passionate and qualified hair stylists and product experts.

Products

General Product Offering:

Price Attack provides an extensive range of hair care products, electrical styling tools, beauty products, grooming items, and value packs. They offer products across various categories including scalp care, shampoos, hair straighteners, hair extensions, and premium haircare.

Specific New Arrivals:

SPS Sleek Mini Hair Finishing Wax Gel 10g

Price: $19.00

Mermade Hair Infrared Thermal Brush Pink

Price: $129.00

Availability: Online & Selected Stores Only

Color WOW Range:

Color Security Shampoo 250ml

Price: $53.00

Color Security Conditioner Fine-Normal/Normal-Thick 250ml

Price: $53.00 each

Money Masque 215ml

Price: $90.00

Highlighted Products:

ORI Lab

Products:

Curl Crème: A light and hydrating silicone-free crème designed to create soft and defined curls.

Gloss Serum: Enhances the Curl Crème by providing shine and frizz control when applied to the hair.

Color WOW

Products:

Dream Coat Supernatural Spray: An advanced anti-frizz formula that delivers glossy, glassy, silky-smooth hair.

Money Masque: Ultra-nourishing marine actives deep hydrating formula for super luxe, expensive-looking hair.

Key Features:

Broad Range: Price Attack offers over 60 leading hair care brands and various hair styling tools.

Professional Advice: Qualified hair stylists provide expert advice and exceptional hairdressing services.

High-Quality Ingredients: Products are selected for quality, often featuring innovative and scientific ingredients.

Recent Developments

New Products Launched:

ORI Lab Curl Crème and Gloss Serum: Helping customers achieve great curls every day.

Color WOW Range: Including Dream Coat Supernatural Spray, Dream Coat Curly Spray, Money Masque, and other styling products.

New Features Added:

Anti-frizz Formulations: Such as in products by Color WOW that offer advanced anti-frizz technology for both straight and curly hair.

Inclusivity in Hair Care Solutions: Products specifically designed for different hair types (e.g., fine, thick, dry, damaged, curly).

Partnerships:

Women Leading Change Initiative: Partnership with AG Hair to empower girls and women through education in Kenya and Uganda, aimed at breaking the poverty cycle and ending gender inequality in Africa. This program involves building and rehabilitating schools, providing scholarships, and mentoring.

Conclusion

This report encapsulates the detailed analysis of Price Attack's company profile, products, and recent developments. Price Attack provides a comprehensive array of hair care products and services with a focused mission to empower individuals to look and feel their best. They are recognized for their wide range of high-quality products and professional salon services, including their commitment to social causes through impactful partnerships.