Price Turner CFOs: Company Profile

Background

Overview

Price Turner CFOs is a 100% virtual, women-owned firm specializing in providing strategic financial leadership to small and medium-sized businesses. Founded in 2012 by Amy Andersson, CPA, CGMA, MBA, the company offers outsourced financial services tailored to each client's growth stage, enabling businesses to scale efficiently without the overhead of an in-house finance department.

Mission and Vision

The firm's mission is to empower businesses by streamlining financial operations, reducing expenses, and enhancing profitability. By offering CFO-level expertise, Price Turner CFOs aims to transform financial data into a growth engine, providing clarity, confidence, and control to business leaders.

Industry Significance

Operating within the financial services industry, Price Turner CFOs addresses the common challenges faced by growing businesses, such as financial complexity and resource constraints. By offering virtual CFO services, the company plays a crucial role in supporting business growth and operational efficiency.

Key Strategic Focus

Core Objectives

Price Turner CFOs focuses on delivering comprehensive financial management solutions that include:

• Strategic Planning & Forecasting: Aligning budgets, forecasts, and growth plans with actionable insights.

• Cash Flow Management: Optimizing cash reserves, payment cycles, and working capital to fuel expansion.

• Financial Reporting & KPIs: Providing timely, accurate financials and custom dashboards that empower data-driven decisions.

• Compliance & Internal Controls: Maintaining audit readiness and regulatory compliance with robust processes.

• Mergers and Acquisitions Support: Offering financial analysis and due diligence to support scaling or exit strategies.

Areas of Specialization

The company specializes in virtual, outsourced financial and accounting services tailored to each client's specific operations, including:

• General bookkeeping

• Accounts payable & receivable

• Invoicing

• Sales tax management

• Payroll processing

• Cash flow management

• Budgeting & forecasting

• Strategic financial planning

• Financial reporting

• Key metrics & KPIs

Key Technologies Utilized

Price Turner CFOs employs a range of accounting and business platforms to deliver its services, including:

• QuickBooks Online & Desktop

• Legal Accounting Software: CLIO, MyCase

• Payroll Platforms: iSolved, ADP, Paychex, Gusto, Paycor, QBO

• ERP Systems: NetSuite, Oracle, SAP

• Microsoft 365 Suite: Excel, Teams, Outlook, OneDrive, PowerPoint, Word

Primary Markets Targeted

The firm serves a diverse clientele across various industries, including:

• Real Estate Development & Investment

• Residential & Commercial Leasing

• Legal Services

• Marketing & Professional Services

• Manufacturing Sales Representatives

• Medical Practices

• Non-Profit Organizations

• Landscaping

• Ambulance & Fire Services

• Social Media & Creative Services

• Retail (online and brick-and-mortar)

• Software Development

• Coaching Services

• School/Parent & Professional Networking Organizations

Financials and Funding

Specific details regarding Price Turner CFOs' funding history, total funds raised, recent funding rounds, and notable investors are not publicly disclosed. As a privately held company, such information is typically confidential. The firm operates on a fee-for-service model, with pricing tailored based on the scope of work and typically transitioning from hourly rates to monthly retainers as engagements stabilize.

Pipeline Development

As a service-oriented firm, Price Turner CFOs does not have a product pipeline or clinical trials. Instead, the company focuses on continuously enhancing its service offerings and expanding its client base across various industries.

Technological Platform and Innovation

Proprietary Technologies

While Price Turner CFOs utilizes a suite of established accounting and business platforms, it does not publicly disclose proprietary technologies. The firm emphasizes the use of modern cloud-based systems to simplify financial workflows and increase efficiencies.

Significant Scientific Methods

The company employs data-driven financial analysis and forecasting methods to provide strategic insights and support informed decision-making for its clients.

AI-Driven Capabilities

Specific AI-driven capabilities are not detailed in the available information. However, the firm's use of modern cloud-based systems suggests a commitment to leveraging technology for operational efficiency.

Leadership Team

Amy Andersson, CPA, MBA

• Position: Founder and CEO

• Professional Background: Amy began her career as an auditor in an international public accounting firm, progressing to staff and management positions at Fortune 100 companies. She holds a B.S. in Accounting (Summa Cum Laude) from the University of Delaware, a CPA license, and an MBA from Rutgers.

Rosemary (Rose) Miller

• Position: Vice President of Operations

• Professional Background: With over 30 years of experience in accounting and business management, Rose specializes in small business accounting systems, payroll practices, and cash flow management. She is a certified QuickBooks ProAdvisor and a Certified Payroll Specialist.

Lauren Cordivari

• Position: Finance and Accounting Professional

• Professional Background: Lauren holds a degree in Finance and Accounting from West Chester University and has over a decade of experience in customer service, accounting operations, and financial analysis. Before joining Price Turner CFOs in 2021, she worked as a fund accountant at SEI Investments.

Ben Gutowski

• Position: Staff Accountant

• Professional Background: Ben has a diverse professional background encompassing accounting, operations, and customer service. He is certified in QuickBooks Online and brings a client-focused approach to every engagement.

Connie Davies

• Position: Financial Professional

• Professional Background: Connie holds a BA in Economics/Business Administration with an Accounting Minor from Immaculata University and an MBA with a concentration in Biotechnology/Health Industry Management from Pennsylvania State University.

Emma VanLuvanee

• Position: Bookkeeper

• Professional Background: Emma is a senior at Temple University, pursuing a Bachelor of Arts with a concentration in Psychology. She joined Price Turner CFOs as an intern and was promoted to Bookkeeper, playing an integral role in supporting the team through transaction entry, payroll journal preparation, reconciliations, and transaction analysis.

Stephanie Perez

• Position: Staff Accountant

• Professional Background: Stephanie has a diverse professional background spanning accounting, client coordination, and customer service. Fluent in both Spanish and English, she is detail-oriented, highly organized, and proficient in transaction management, account reconciliations, and financial reporting. She is also certified in QuickBooks Online.

Leadership Changes

No recent significant changes or appointments within the company's leadership have been publicly disclosed.

Competitor Profile

Market Insights and Dynamics

The virtual CFO and outsourced financial services market is experiencing growth, driven by small and medium-sized businesses seeking cost-effective solutions for financial management. This trend reflects a broader shift towards outsourcing non-core functions to specialized service providers.