Primal Wear Company Market Research Report

Company Overview

Name and Mission of the Company

• Name: Primal Wear

• Mission: "Our purpose is to help our partners pursue their passion. We do this by blending design, craftsmanship, and service to create extraordinary cycling apparel. Cycling is our passion, apparel is our craft, giving back has become our way of life."

Founding Details

• Founded: No information is available.

• Founded By: No information is available.

Key People

• No information is available.

Headquarters

• Location: Denver, Colorado

Number of Employees

• No information is available.

Revenue

• No information is available.

Company Recognition

• Known For: Primal Wear is recognized as the leading brand in premium cycling apparel. They pride themselves in being the most trusted name in custom cycling apparel.

Products

Product Offerings

Primal Wear offers a diverse array of cycling apparel:

1. Prisma Jerseys

• Description: Available for both men and women in various designs and colors.

• Key Features:

• Lightweight material for comfort and ease of cycling.

• Available in short sleeve and long sleeve variants.

• Priced at $80 - $90.

2. Omni Jerseys

• Description: Jerseys with unique graphics and colors.

• Key Features:

• Versatile design suitable for various cycling conditions.

• Priced around $100.

3. Helix 2.0 Jerseys

• Description: An upscale line of jerseys focused on high performance.

• Key Features:

• Advanced moisture management technology.

• Available for both men and women at $130.

4. Mod Shorts

• Description: Women's cycling shorts available in different lengths.

• Key Features:

• Tailored design for enhanced comfort.

• Priced at $90.

5. Thermal Cargo Bib Tights

• Description: Available for both men and women.

• Key Features:

• Provides warmth and comfort during colder rides.

• Priced at $105.

6. Sport Cut Jerseys and Wind Jackets

• Description: Designed for cyclists who require breathable and protective wear.

• Key Features:

• Sport-cut for a body-hugging fit.

• Wind jackets priced at $80, jerseys starting from $40.

Recent Developments

New Products and Features:

• Primal X National Cycling League (NCL): Primal announced a collaboration with the NCL to outfit three prominent teams for the 2024 season. This highlights their ongoing efforts to partner and collaborate with leading cycling organizations.

New Partnerships:

• Team PRIMAL - Audi Denver Bike MS: Raised $129,036 for the National Multiple Sclerosis Society in 2023, showcasing Primal Wear's commitment to community engagement and corporate social responsibility.

• Primal X Pan Mass Challenge: A long-standing partnership since 2011 provides cycling apparel to PMC, supporting cancer research fundraising activities.

Innovations and Initiatives

• Primal Gives Back Program: Over $12.76 million has been contributed through this initiative. Primal focuses on supporting non-profits and charitable causes, facilitating research advancements and community improvements.

• Emphasis on Environmental Conservation:

• The company actively advocates for cycling as a means of recreation and environmental conservation, aligning with their industry role as influencers and innovators.

Conclusion

Primal Wear continues to lead within the cycling apparel industry through innovative product offerings and significant community involvement. Though specific details such as annual revenue remain undisclosed, their commitment to high-quality craftsmanship, customer service, and societal contributions underscore their industry standing. Their "Primal Gives Back" initiative highlights their pledge to leverage their business model for societal improvement and engagement.