Priori
Overview
Priori is a leading global legal marketplace that enhances the operational efficiency of in-house legal teams by streamlining their engagement with outside counsel. Founded by Yale Law School graduates Basha Rubin and Mirra Levitt, Priori uses advanced data and technology tools to facilitate seamless connections and collaborations between legal departments and external legal talent. The platform supports flexible access to legal talent, effective management of law firm panels, and optimized legal RFP workflows.
Company Highlights
- Location: 40th Floor, 300 West 57th Street, New York, NY, 10019
- Contact: 1-844-PRIORI-1, admin@priorilegal.com
- Website: [www.priorilegal.com](https://www.priorilegal.com/)
Key Achievements
Priori has achieved significant recognition within the legal industry:
- Awards:
- 2024 Legalweek Leaders in Tech Law Awards: Legal Operations Winner
- 2023 Legalweek Leaders in Tech Law Awards: New Law Company of the Year
- 2022 LegalTech Breakthrough Awards: Overall LegalTech Solution of the Year
- Buying Legal Council Collaboration Award for partnership with Hearst on Priori Panel Management
- Recognition:
- Ranked No. 805 on the 2023 Inc. 5000 list with a three-year revenue growth of 616%
- Recognized in the Inc. 5000 for two consecutive years as of 2024
Financials
Priori raised $15 million in a Series A-1 funding round in July 2022, led by Eagle Proprietary Investments, with participation from Great Oaks Venture Capital. This funding is intended to accelerate the company's growth and industry innovation initiatives.
Leadership
Basha Rubin
Role: CEO & Co-Founder
Education: JD and BA from Yale University
Achievements & Engagements:
- Named an ABA Journal Legal Rebel
- Financial Times Top 10 Legal Business Technologist
- Fastcase 50 recipient
- Featured in Forbes, TechCrunch, Entrepreneur, and Corporate Counsel
- Speaker at prominent events including ABA Techshow and SXSW
- Member of the New York Bar
Mirra Levitt
Role: Chief Product Officer & Co-Founder
Education: J.D. from Yale Law School, A.B. from Brown University
Achievements & Professional Background:
- Featured on the 2023 ABA Women of Legal Tech list
- 2021 National Law Journal In-House Trailblazer
- Fastcase 50 recipient
- Experience as an associate at Covington & Burling LLP and a financial analyst at Goldman Sachs
- Henry Luce Scholar in Vietnam
- Member of the New York and Massachusetts Bars
Services & Offerings
Priori’s services are centered around an innovative platform that provides:
- Talent Marketplace: Access to a curated network of vetted legal professionals.
- Software Solutions: Tools for managing law firm panels and conducting legal RFPs, including the Priori RFP solution.
- Flexible Legal Expertise: Options for fractional General Counsel services.
Strategic Vision
Empowered by technology, Priori seeks to increase transparency and efficiency in legal services hiring. The company aims to revolutionize legal services by promoting cost savings and improved outcomes for clients. Priori’s mission is to seamlessly align in-house legal teams with appropriate legal experts to meet their specific requirements effectively.
Competitor Profile
Overview of Competitors
Priori operates in a competitive landscape featuring several prominent players in the legal services industry. Notable competitors include UpCounsel, PERSUIT, Rocket Lawyer, LegalZoom, and Axiom. These organizations are distinguished by their innovative legal solutions and technology-driven service models.
Competitors
UpCounsel
Overview: Founded in 2012 and headquartered in San Francisco, UpCounsel connects businesses with a vast network of independent lawyers. The platform is known for its transparency, efficiency, and affordable pricing. UpCounsel’s offerings span brief consultations to full-scale freelance legal departments, aiming to significantly cut legal costs.
PERSUIT
Overview: Established in 2016 and based in New York, PERSUIT provides software that optimizes the selection of outside legal counsel through competitive proposals. Known for integrating AI in legal procurement, it has attracted major clients like Walmart and Shell. Innovations such as reverse auctions and cost-efficient legal procurement strategies underscore its value proposition.
Rocket Lawyer
Overview: Serving over 20 million clients, Rocket Lawyer offers comprehensive online legal services, including document creation and e-signatures. Under CEO Charley Moore, it has expanded globally, providing accessible legal help via a robust digital platform.
LegalZoom
Overview: Founded in 2001, LegalZoom caters to both personal and business legal needs, focusing on business formation and IP protection. Operating through an independent attorney network, LegalZoom offers practical legal solutions with a focus on customer convenience.
Axiom
Overview: Axiom delivers flexible legal solutions via a network of over 14,000 professionals. With capabilities to fill in-house gaps and reduce costs compared to traditional firms, Axiom services multiple global regions with a focus on adaptable and strategic legal advice.
