Priority Signs & Graphics: Company Profile

Background

Overview

Priority Signs & Graphics is a full-service custom sign company based in Southlake, Texas, serving the Dallas-Fort Worth Metroplex. Established in 2013 by Curt and Janice Horak, the company specializes in designing, fabricating, and installing a wide range of custom signage solutions tailored to enhance brand visibility and professionalism for businesses of all sizes.

Mission and Vision

The company's mission is to exceed client expectations by providing high-quality products, excellent customer service, and competitive pricing. They aim to help businesses stand out and succeed through custom signage that reflects their brand's quality and professionalism.

Primary Area of Focus

Priority Signs & Graphics focuses on delivering comprehensive signage solutions, including indoor and outdoor signs, vehicle wraps, channel letter signs, monument signs, window graphics, and custom storefront signage. They serve a diverse clientele, from local startups to multi-location corporations, across various industries such as retail, healthcare, education, and corporate offices.

Industry Significance

As a locally owned and operated business, Priority Signs & Graphics has established a strong presence in the Dallas-Fort Worth area, contributing to the local economy and community. Their commitment to quality craftsmanship and customer satisfaction has earned them a reputation as a trusted signage provider in the region.

Key Strategic Focus

Core Objectives

Comprehensive Service Delivery: Managing every aspect of the signage process—from design and fabrication to installation and maintenance—to ensure consistency and quality.

Customer-Centric Approach: Focusing on understanding and fulfilling the unique needs of each client, fostering long-term relationships and repeat business.

Community Engagement: Actively participating in local events and supporting nonprofits to strengthen community ties and brand presence.

Specific Areas of Specialization

Custom Signage Solutions: Tailoring signage to reflect each client's brand identity and business goals.

ADA-Compliant Signage: Providing signage solutions that meet federal accessibility requirements, helping businesses avoid fines and enhance accessibility.

Monument Signs: Designing and installing monument signs that improve curb appeal and brand visibility for businesses.

Key Technologies Utilized

State-of-the-Art Equipment: Employing modern fabrication technologies to ensure precision and high-quality results.

In-House Production: Managing all aspects of production internally to maintain strict quality control and faster turnaround times.

Primary Markets Targeted

Local Businesses: Serving startups and small enterprises seeking to establish a strong brand presence.

Multi-Site Organizations: Providing consistent signage solutions for businesses with multiple locations.

Franchises and Corporations: Delivering scalable signage solutions that align with corporate branding standards.

Financials and Funding

Specific financial details, including total funds raised and recent funding rounds, are not publicly disclosed. The company operates as a privately held entity, focusing on organic growth and reinvestment into business operations.

Pipeline Development

Priority Signs & Graphics continually expands its service offerings to meet evolving market demands. Recent initiatives include:

ADA-Compliant Sign Installations: Launched in December 2025 to assist Dallas businesses in meeting federal accessibility requirements.

Monument Sign Solutions: Introduced in February 2026 to enhance curb appeal and brand visibility for local businesses.

Technological Platform and Innovation

Proprietary Technologies

In-House Fabrication: Utilizing a 15,000-square-foot facility in Southlake, Texas, to manage all aspects of signage production internally, ensuring quality control and faster turnaround times.

Significant Scientific Methods

Design Consultation Process: Engaging clients in a consultative approach to understand their goals, walk through design options, and educate them on the signage process, ensuring the final product aligns with their vision.

Leadership Team

Curtis Horak

Position: Co-Owner

Professional Background: With extensive experience in the signage industry, Curtis co-founded Priority Signs & Graphics in 2013, focusing on delivering high-quality signage solutions and exceptional customer service.

Janice Horak

Position: Co-Owner

Professional Background: Janice co-founded the company alongside Curtis, contributing to its growth and community engagement efforts. She serves on the board of the Southlake Chamber of Commerce and is active with the Southlake Women’s Club.

Competitor Profile

Market Insights and Dynamics

The signage industry in the Dallas-Fort Worth area is competitive, with numerous companies offering a range of services from custom signs to vehicle graphics. The market is characterized by a demand for high-quality, durable signage solutions that enhance brand visibility and comply with regulatory standards.

Competitor Analysis

Fastsigns International Inc.: A global franchisor of sign centers providing custom signs and graphics, with over 780 locations worldwide.

Priority Architectural Graphics: Based in San Francisco, specializing in architectural signage and graphics, serving over 500 clients across various sectors.

Strategic Collaborations and Partnerships

Priority Signs & Graphics collaborates with local businesses, franchises, and organizations to provide tailored signage solutions that meet specific needs and enhance brand presence. Their active participation in community events and support for local nonprofits further strengthens these partnerships.

Operational Insights

By managing all aspects of the signage process in-house, Priority Signs & Graphics differentiates itself from competitors who may outsource parts of production. This approach ensures strict quality control, faster turnaround times, and a more personalized customer experience.

Strategic Opportunities and Future Directions

The company plans to expand its service offerings, including ADA-compliant signage and monument signs, to meet evolving market demands. By leveraging its in-house capabilities and commitment to quality, Priority Signs & Graphics is well-positioned to continue its growth and strengthen its market presence in the Dallas-Fort Worth area.