Company and Competitor Overview
This report examines Profiles Creative, a recruitment agency with a focus on the creative and marketing sectors, and provides insights into its competitive landscape.
Company Overview
Profiles Creative was established in 2002 and is headquartered at 8-11 St John’s Lane, Farringdon, London, EC1M 4BF. The agency specializes in filling roles within Design, Marketing, Ecommerce, Social Content, PR, and Client Services. Their dedication to recruitment within the creative domain has earned them industry recognition and a strong reputation.
Key Milestones
- 2002: Founded with a focus on creative recruitment.
- 2005: Relocated to a larger office in Farringdon due to expansion.
- 2006: Added Fashion & Retail as a specialization.
- 2011: Launched a specialist Ecommerce team.
- 2018: Received 'Best Freelance Team' award at the Marketing & Digital Recruitment Awards.
- 2020: Became an industry leader in IR35 regulation navigation.
- 2022: Participated in the 10,000 Black Interns program.
As of 2024, Profiles Creative continues to grow, with a flourishing freelance market driven by positive industry trends.
Leadership Team
- Jen Kinnear - Managing Director: Nearly two decades of experience in marketing and creative recruitment.
- Nicola Shepherd - Freelance Director: Joined in 2013, key role in freelance division expansion.
- Lucy Steel - Client Director: Integral in managing client portfolios and enhancing company reputation.
- James Spice - Director: Leads the Design & Creative division.
- Lee Cook - Financial Director: Focuses on financial growth, joined in 2017.
- Debra Schaefer - Founding Director: Initiated the company vision.
- Joe Faulkner - Business Development Director: Vital in market presence growth and business relations.
Profiles Creative positions itself as a dependable partner in the creative industry, responsive to market demands and recruitment trends.
Client Base and Industry Focus
Profiles Creative serves a range of clients, from top fashion houses to luxury brands, global retailers, and travel & leisure companies. This wide-reaching client network opens avenues for expanding its footprint across various industries.
Technology and Innovation
The agency emphasizes innovation, employing tools like Mixpanel for analytics and OWL Carousel for client-focused technology needs.
Industry Engagement
Profiles Creative partners with the CMA to host monthly #ContentBreakfasts, a platform for marketing professionals to engage, gain insights, and explore collaboration opportunities, furthering potential sales leads.
Competitor Overview
Profiles Creative contends with several competitors in the staffing and recruiting space:
- HireMinds: Specializes in Marketing, Life Sciences, and Finance, operates with about 26 employees, and generates approximately $10M in revenue.
- Creative Circle: A major player with 1.9K employees and revenues up to $100M.
- Addison Group: Crafting solutions with 1.9K employees, earning between $100M and $1B.
- Onward Search: A focus on creative and technology staffing, approximately 220 employees, $10M-$50M in revenue.
Email Formats
Profiles Creative commonly utilizes the email format `First@profilescreative.com` (73% occurrence). Other less common formats include `FirstL@profilescreative.com`, `Last@profilescreative.com`, and `First.Last@profilescreative.com`.
Employee and Leadership Insights
With approximately 11-50 employees, Profiles Creative focuses on strategic leadership to guide operations and growth. Key roles include managing directors and consultants who drive the company's strategic direction.
Overall, Profiles Creative differentiates itself with specialized recruitment expertise for the creative sector, comprehensive geographic coverage in the UK, and a tech-forward approach.
