Market Research Report: Profitero

Company Overview

Profitero

Profitero is a distinguished global commerce acceleration company specializing in eCommerce performance analytics. Their platform encompasses a suite of intelligence-driven solutions aimed at fostering profitable growth. By analyzing data from over 1,200 retailers across more than 70 nations, Profitero empowers brands to enhance their competitiveness and knowledge in eCommerce. They offer analytic tools for evaluating and optimizing digital shelf performance, pricing strategies, along with sales and market insights—vital for brands seeking to boost their online visibility and sales efficiency.

Leadership

• Bryan Wiener: CEO, with 25+ years of expertise in digital technology entrepreneurship, effectively advancing Profitero as a standalone commerce division within Publicis Groupe.

• Sarah Hofstetter: President, known for pioneering growth and engagement, contributes to the company's thought leadership through her podcast, Brave Commerce.

• Matt Tuel: COO, brings substantial operations and finance expertise, enhancing the company’s operational framework.

• Eric Bosco: Chief Product Officer, focuses on product development and customer engagement using advanced data science.

• Sarath Bethapudi: CTO, manages the development and improvement of Profitero’s analytics and data science platforms.

Business Achievements and Strategy

Founded in 2010, Profitero has become a leader in eCommerce analytics, processes over half a billion data points daily, and is trusted by major brands including General Mills, Kraft Heinz, L’Oreal, and Samsung. Innovations like "Ask Profitero," an AI-driven analytic tool, underline their commitment to user empowerment and technology advancement. Profitero supports brands such as Bayer and Kraft Heinz in realizing tangible eCommerce growth, optimizing product content, and marketing strategies. Integration with Publicis Groupe further solidified their market position.

Financials and Investments

Profitero has accumulated $48.7 million in funds. Strategic investment and acquisition by Publicis Groupe underscore their expanded operational capabilities and it aligns them with future success in the competitive eCommerce analytics space.

Competitor Profiling

Profitero operates in a competitive arena with several alternatives offering eCommerce solutions:

Key Competitors

• True Insights: Specializes in image analytics for eCommerce enhancement.

• Salsify: Provides commerce experience management technology for consistent product listing.

• Noogata: Offers no-code data analytics for AI-driven insights without technical burdens.

• Stackline: Integrates marketing intelligence and media optimization.

• Mixpanel: Focuses on user behavior analytics to drive customer engagement.

• Heap: Automates user interaction capture for deriving meaningful insights.

• Epsilo: Optimizes marketplace operations with advertising solutions.

Additional Competitor Insights

• Datavora, Wiser, and eStoreMedia: Offer intelligence and analytics solutions for retail and eCommerce efficiency.

• Edge by Ascential: Dominates digital shelf analytics with advanced market insights.

• Daasity: Integrates data sources for unified business intelligence solutions.

• Lifetimely: Specializes in lifetime value analytics for Shopify brands.

• Polar Analytics: Central hub for marketing analytics supporting data-driven decisions.

• Triple Whale: Provides mobile-centric performance metrics tools.

Market Performance

With an annual revenue of approximately $77.7 million and 437 employees, Profitero remains competitive by leveraging comprehensive data analytics for enhancing eCommerce performance against significant market players.