Project Tomorrow Company Profile

Background

Mission and Vision

Project Tomorrow is a national education nonprofit organization dedicated to ensuring that today's students are well-prepared to become tomorrow's innovators, leaders, and engaged citizens. The organization focuses on promoting and supporting the innovative and research-based uses of science, math, and technology resources in K-12 schools and communities. By doing so, Project Tomorrow aims to develop critical thinking, problem-solving, and creativity skills among students, enabling them to compete and thrive in the 21st century.

Approach

To achieve its mission, Project Tomorrow employs several strategic approaches:

National Research Projects: Conducting comprehensive studies to gather data on educational practices and outcomes.

Replication of Model Excellence Projects: Implementing successful educational programs in various schools and communities.

Online Tools and Resources: Providing digital platforms for students, teachers, and parents to enhance learning experiences.

Advocacy Efforts: Engaging in national and regional initiatives to promote awareness and drive change in educational policies and practices.

By leveraging partnerships with both nonprofit and private sectors, Project Tomorrow expands the impact of its programs, ensuring a broader reach and more significant influence on educational practices nationwide.

Key Strategic Focus

Project Tomorrow's strategic focus centers on supporting K-12 school and district leaders with resources that build greater capacity for innovation within their educational enterprises. The organization emphasizes the importance of rethinking and reengineering educational approaches to achieve equity, ensuring all students have access to high-quality, high-impact learning experiences. A cornerstone of this strategy is the Speak Up Research Project, which empowers education leaders with knowledge to lead local, state, and national transformations in education.

Financials and Funding

Project Tomorrow operates as a 501(c)(3) nonprofit organization, with funding derived from a combination of foundation grants, federal funding, corporate sponsorships, and revenue from evaluation projects. Over 85% of the annual income is directly allocated to impacting children and schools. The organization is recognized for the quality and depth of its work, effectively managing programs within a small operating budget.

In the fiscal year ending June 2023, Project Tomorrow reported:

Revenue: $973,229

Expenses: $884,607

Net Assets: $523,942

These figures reflect the organization's commitment to financial stewardship and its focus on directing resources toward its mission-driven goals.

Pipeline Development

Project Tomorrow has developed several key programs aimed at enhancing educational experiences:

YouthTEACH2Learn: A career exploration program that introduces high school students to teaching careers. Participants learn classroom management, curriculum design, and lesson planning, and then teach their lessons to elementary school students. This program benefits high school students, elementary students, and teachers by fostering interest in teaching careers and enhancing math and science instruction.

Speak Up Research Project: A national initiative that collects and reports on the views of K-12 students, parents, and educators regarding education issues. Since 2003, over 6 million participants have contributed, making it the largest collection of authentic stakeholder input on education, technology, and related topics.

Evaluation, Efficacy, and Feedback Research Studies: Annual studies designed to examine the relationships between the effective use of innovative instructional materials and student outcomes.

Technological Platform and Innovation

Project Tomorrow leverages various technological platforms and methodologies to advance its mission:

Proprietary Technologies: Development of online tools and resources that facilitate data collection and analysis for research projects.

Scientific Methods: Utilization of comprehensive research methodologies to gather and analyze data on educational practices and outcomes.

AI-Driven Capabilities: Exploration of artificial intelligence applications to enhance educational research and program development.

These innovations enable Project Tomorrow to provide valuable insights and resources to educators, policymakers, and communities.

Leadership Team

Project Tomorrow is led by a dedicated team of professionals:

Dr. Julie A. Evans, Ed.D.: Chief Executive Officer. Dr. Evans is the founder of the Speak Up Research Project and has over 20 years of experience in education research. She holds a doctorate in educational leadership and has a background in sales and marketing management with Unisys and two education technology startups.

Michelle Green: Chief Research Officer. Michelle joined Project Tomorrow in 2022, bringing experience as a district technology leader, principal, and edtech coach. She holds a Master's in Learning Technologies and is recognized as a Google for Education Certified Innovator.

April Alba: Communication and Marketing Coordinator. April joined in April 2025, with a Master's in Communication Management and experience in event coordination and public information roles.

Tina Kreditor: Accounting Manager. Tina has been with Project Tomorrow since 2007, holding a Bachelor of Science in Accounting and a CPA certificate. She has experience in real estate investments and accounting consulting.

The organization is also governed by a national Board of Directors representing various sectors, including business, education, youth development, scientific, public policy, and media.

Leadership Changes

In April 2025, Project Tomorrow appointed April Alba as the Communication and Marketing Coordinator, bringing her diverse experience in communication and event coordination to the team.

Competitor Profile

Market Insights and Dynamics

The education nonprofit sector is characterized by organizations aiming to enhance educational outcomes through research, program development, and advocacy. Key trends include the integration of technology in education, emphasis on STEM subjects, and the pursuit of educational equity.

Competitor Analysis

Project Tomorrow operates alongside several organizations with similar missions:

EdTech Nonprofits: Organizations focusing on integrating technology into education to improve learning outcomes.

STEM Advocacy Groups: Nonprofits dedicated to promoting science, technology, engineering, and math education among K-12 students.

Educational Research Institutions: Entities conducting studies to inform educational policies and practices.

While specific competitors are not detailed in the available information, Project Tomorrow's unique combination of research initiatives, program development, and advocacy efforts positions it distinctively within the sector.

Strategic Collaborations and Partnerships

Project Tomorrow collaborates with various partners to expand the impact of its programs:

Nonprofit Organizations: Partnering with other nonprofits to implement model projects in schools and communities.

Private Sector: Engaging with corporate sponsors to secure funding and resources for research and program development.

Educational Institutions: Working with schools and districts to conduct research and implement programs that enhance educational outcomes.

These collaborations enable Project Tomorrow to leverage diverse expertise and resources, amplifying its impact on education.

Operational Insights

Project Tomorrow's strategic considerations include:

Market Position: Establishing itself as a leader in educational research and program development focused on technology integration and STEM education.

Competitive Advantages: Utilizing comprehensive research methodologies, fostering strong partnerships, and maintaining a commitment to educational equity.

Differentiators: The unique combination of conducting national research projects, implementing model programs, and engaging in advocacy efforts sets Project Tomorrow apart from other organizations in the sector.

Strategic Opportunities and Future Directions

Looking ahead, Project Tomorrow aims to:

Expand Research Initiatives: Broaden the scope of the Speak Up Research Project to include emerging topics in education.

Enhance Program Offerings: Develop new programs that address current educational challenges and leverage technological advancements.

Strengthen Partnerships: Forge new collaborations with organizations that share a commitment to improving educational outcomes.

Advocate for Policy Change: Engage in advocacy efforts to influence educational policies at local, state, and national levels.

By building on its current strengths and exploring new opportunities, Project Tomorrow is well-positioned to continue making significant contributions to education.