Company Research Report: PropertyRadar

Company Overview

• Name: PropertyRadar

• Mission: To assist small businesses in discovering opportunities using property and owner data, effectively allowing them to grow through efficient lead generation and marketing.

• Founded: The company was established in 2007.

• Key People: Mark Hockridge (CEO), Sean O'Toole (Founder)

• Headquarters: Truckee, California, USA

• Number of Employees: No information is available.

• Revenue: No information is available.

• Known For: PropertyRadar is recognized as an industry-leading platform that provides data-driven solutions for real estate professionals by enriching, clarifying, and automating property and owner information for effective customer engagement.

Products

PropertyRadar offers the following key products aimed at real estate professionals:

Hyperlocal Lead Generation Platform

• High-Level Description: This platform assists small businesses in generating leads within specific geographic areas using detailed property and owner data.

• Key Features:

• Targeted: Helps target only the right leads to maximize marketing efficiency.

• Outbound: Offers multi-channel outreach, including phone, email, direct mail, and in-person.

• Relevant: Utilizes local insights for personal and relevant messaging.

• Neighborly: Leverages local expertise and neighborhood knowledge to build trust.

Dashboard & Data Tools

• High-Level Description: A comprehensive set of tools for real estate professionals offering access to property data, owner information, and market analytics.

• Key Features:

• Lookup Properties and Owners: Fast nationwide search for properties and owners by various identifiers like address, phone, or email.

• Search and List Building: Industry-leading property search and list builder with access to over 250 criteria.

• Driving for Dollars with Route Tracking: Track properties by various attributes and team routes using GPS.

• Map-Based List Building: Construct lists using satellite imagery and drawing tools for map-based insights.

• Import, Match, Append, and Stack Lists: Enhance customer data by adding new data points.

Marketing Tools

• High-Level Description: Tools for executing targeted marketing campaigns across several channels.

• Key Features:

• Automations: Integrate with over 4,000 apps and services to streamline marketing efforts.

• Insight Generation: Get individualized insights from property and owner data for personalized campaigns.

• Multi-Channel Campaign Execution: Tools to execute campaigns via phone, SMS, direct mail, and online ads.

Recent Developments

• New Products Launched: Introduction of marketing tools and enhancements like phone marketing powered by WAVV.

• New Features: Expansion of Hyperlocal Lead Generation, focusing on automation and multi-channel outreach.

• Partnerships: Integrations with platforms like Zapier for better automation and connectivity with other services.

• Corporate Initiative: Expansion from a real estate platform to a small business growth engine focusing on data-driven lead generation.

This report showcases PropertyRadar's emphasis on revolutionizing small business growth through enhanced data-driven solutions, creating opportunities across the real estate industry by offering unique insights and robust marketing tools.