Company Research Report on Prospection
Company Overview
Name
Prospection
Mission
Unlock patient-centric intelligence to drive better care outcomes, capture market share, and achieve precision in your brand strategies.
Founding Information
No information is available.
Key People
- CEO: Daniel West
- Co-CEO & Co-Founder: Eric Chung
- Co-Founder & Head of Data & Partnerships: Dr. Peter Cronin
- Chairperson: Craig Jones
- Non-Executive Director: Bruce Goodwin
Headquarters
Level G 223 Liverpool St, Darlinghurst NSW 2010, Australia
Number of Employees
No information is available.
Revenue
No information is available.
Known For
Prospection is known for providing patient-centric intelligence platforms that enhance collaborative brand management, enable data-driven decision making, and improve patient outcomes in the pharmaceutical industry.
Products
Prospection AI
- Description: A self-service, patient-centric intelligence platform designed to elevate commercial data fluency and insights accessibility. It acts as a unified hub for brand teams, analytics teams, and commercial executives.
- Key Features:
- Insight: Self-service analytics reports based on enriched, longitudinal claims data.
- Journey: Visualization of patient treatment paths across therapy lines and regimens.
- Action: Configurable alerts and patient finding tools for near real-time responses.
- Critical Insights Hub: Highlights Key Business Questions for immediate answers.
- ProGPT: An AI-powered assistant for refining and exploring insights via natural language.
Other Features
- Saving Time & Money: Speed up insights for brand teams (42% faster) and free up analytics teams' efforts (71% increase), potentially saving up to $200K.
- Commercial Executives: Broaden access to patient-centric intelligence via a single platform.
- Brand Team: Control over brand planning and routine insights.
- Analytics Team: Augment capabilities with self-service tools.
Recent Developments
New Products Launched
- ProGPT: An AI-powered assistant integrated within Prospection AI to simplify and broaden the use of real-world data.
New Features Added to Existing Products
- Critical Insights Hub: Now provides over 80% of brand- and competitor-focused critical insights.
- Expanded Journey Visualization: Full view of complex patient journeys with robust filtering.
Partnerships and Strategic Moves
- Opening of Analytics Center of Excellence (ACE) in India: This move taps into India's global analytics prowess to deliver enhanced patient-centric intelligence.
Summary
Prospection stands out in the pharmaceutical industry by enabling patient-centered brand management through its advanced data analytics platform, Prospection AI. The company is led by seasoned professionals who are dedicated to improving healthcare outcomes and commercial strategies via innovative technology solutions. Recent product launches and strategic expansions highlight Prospection’s commitment to advancing patient-centric intelligence on a global scale.