Proverbs 31 Ministries is a non-denominational, non-profit Christian organization dedicated to leading women into a personal relationship with Christ. Guided by Proverbs 31:10-31, the ministry offers free devotions, podcasts, speaking events, conferences, resources, online Bible studies, and training in writing, speaking, and leadership. Their mission is to provide real-life solutions to women striving to maintain balance amidst today's hectic pace and cultural shifts away from godly principles. The organization aims to be a trusted friend, understanding the challenges women face and encouraging them toward the heart of God.
Key Strategic Focus
Proverbs 31 Ministries focuses on eradicating biblical poverty by helping women confidently connect their questions and problems with answers in God's Word. They offer a variety of online resources to meet the needs of women who may feel alone or are trying to align their lives with biblical truth. Their programs include daily devotions, the First 5 mobile app, COMPEL Training for influencers, online Bible studies, and the Proverbs 31 Ministries Podcast Network.
Financials and Funding
As a non-profit organization, Proverbs 31 Ministries relies on donations and fundraising efforts to support its programs and initiatives. They are a member of the Evangelical Council for Financial Accountability, ensuring transparency and accountability in their financial practices.
Technological Platform and Innovation
Proverbs 31 Ministries utilizes various technological platforms to reach and engage their audience. Their tech stack includes tools such as Canva for graphics, Osano for cookie compliance, Adobe Fonts, Fundraise Up for fundraising and donation management, New Relic for real user monitoring, Google Tag Manager, FedEx for transportation and fleet management, and Adobe Creative Suite for visualization software.
Leadership Team
- Lysa TerKeurst: President and Chief Visionary Officer. Lysa is the author of six New York Times bestsellers and writes from her family's farm table in North Carolina.
- Meredith Brock: Chief Executive Officer.
Board of Directors
- Steve Brown: Board Chair, Charlotte, NC.
- Derwin Gray: Board Member, Charlotte, NC.
- Adina Marcheschi Boyer: Board Member, Chicago, IL.
- Amy King: Secretary, Valdosta, GA.
- Amy Nikkel: Board Member, Edmond, OK.
- John Putnam: Board Member, Charlotte, NC.
- Monty Stepura: Board Member, Gainesville, FL.
Competitor Profile
Market Insights and Dynamics
The U.S. life coaching market was valued at USD 1,469.1 million in 2022 and is expected to reach USD 2.1 billion by 2030, growing at a compound annual growth rate (CAGR) of 4.85%. The demand for life coaching services is driven by individuals and corporate employees seeking to improve interpersonal skills, work-life balance, and overall wellness. The increasing awareness of the benefits of life coaching, growing workforce demands, and the introduction of online and e-learning courses contribute to the industry's growth.
Competitor Analysis
The U.S. life coaching market is highly fragmented, with numerous solo practitioners, medium-sized firms, and large organizations. Some prominent players include:
- Endless Possibilities Life Coaching Services
- Strategic Life Coaching
- Pacific Life Coaching
- Sunny Life Coach
- Benchmark Consulting
- BP Life Coaching Services, LLC
- Solution Life Coaching Services
- Thriveworks Counseling
Strategic Collaborations and Partnerships
Proverbs 31 Ministries collaborates with various organizations and individuals to expand their reach and impact. Their She Speaks Conference has equipped and inspired over 5,000 women to share the gospel through speaking or writing. Additionally, they have partnered with authors and speakers to provide resources and training for women in their spiritual journeys.
Operational Insights
Proverbs 31 Ministries differentiates itself by offering a comprehensive suite of resources tailored to women's spiritual growth and personal development. Their focus on biblical truth and real-life solutions positions them uniquely in the market, addressing the specific needs of women seeking to align their lives with godly principles. Their extensive use of technology and online platforms enables them to reach a broad audience effectively.
Strategic Opportunities and Future Directions
Proverbs 31 Ministries aims to continue expanding their reach and impact by developing new resources and programs that address the evolving needs of women. Their strategic roadmap includes launching the Circle 31 Book Club, studying various books of the Bible through their First 5 mobile app, and releasing new devotional content. By leveraging their current strengths and embracing technological advancements, they are well-positioned to achieve their future objectives.
Contact Information
- Website: proverbs31.org
- Social Media:
- Facebook: facebook.com/Proverbs31Ministries
- Twitter: twitter.com/Proverbs31org
- Instagram: instagram.com/proverbs31ministries
- Pinterest: pinterest.com/proverbs31org
- YouTube: youtube.com/user/Proverbs31Ministries
- TikTok: tiktok.com/@proverbs31ministries
