Providential Media Company Profile

Background

Providential Media, established in July 2024 through the merger of Snipitz Global Inc. and Media X Partners Inc., is headquartered in McKinney, Texas. The company focuses on revolutionizing fan engagement within the sports media and data markets, aiming to empower teams, leagues, and broadcasters to enhance fan interactions, own their content and data, and unlock new revenue streams.

Key Strategic Focus

Providential Media's strategic objectives include:

• Interactive Video Solutions: Offering multi-view live and on-demand video players that allow fans to select preferred camera angles and engage with interactive features such as gamification and augmented reality.

• User-Generated Content Platforms: Enabling fans to contribute content, fostering a more immersive and participatory experience.

• Custom Rewards Systems: Implementing geo-targeted rewards to enhance fan loyalty and engagement.

• AI-Driven Data Analytics: Utilizing artificial intelligence to collect and analyze fan data, providing partners with actionable insights for personalized experiences.

These solutions are designed to integrate seamlessly into existing platforms, transforming fan interactions into actionable intelligence while driving growth and innovation.

Financials and Funding

Providential Media has demonstrated significant financial traction:

• Initial Investment: The founding team, comprising individuals with prior successful exits, invested over $620,000 into the company.

• Current Funding Round: As of September 2024, the company is in the process of raising $1,000,000, with $340,000 already committed.

• Total Funds Raised: To date, Providential Media has raised approximately $1,620,000.

The capital is intended to further develop their technological platforms, expand market reach, and enhance product offerings.

Technological Platform and Innovation

Providential Media distinguishes itself through several proprietary technologies and innovative methodologies:

• Interactive Video Player: A platform that allows viewers to choose their preferred camera angles and engage with interactive features within a single window.

• User-Generated Content Platform: Facilitates fan contributions, enhancing engagement and content diversity.

• Custom Rewards System: Implements geo-targeted rewards to boost fan loyalty.

• AI-Driven Data Analytics: Embedded with IBM's WatsonX AI, this system collects and analyzes fan data to provide actionable insights.

These technologies are designed to integrate seamlessly into existing platforms, providing clients with control over content, data, and revenue.

Leadership Team

Providential Media's leadership comprises seasoned professionals with extensive experience in sports and entertainment marketing, live broadcasting, advanced technologies, and business development:

• Denny Darmo: CEO and Co-Founder. With over 30 years in investments and entrepreneurship, Darmo was instrumental in launching 'Second Market' SPVs investing in tech companies like Facebook and Twitter. He founded Snipitz, which merged to form Providential Media.

• Ryan Frank: President and Co-Founder. Frank led Amazon's Prime Sports launch of Thursday Night Football and, as Meta's Sports Vertical Lead, secured immersive rights agreements with major sports organizations.

• Son Tran: CTO, Senior VP of Engineering, and Co-Founder. Tran has 34 years of software engineering experience, including co-founding IP Mobile, acquired by Cisco for $425 million. He holds nine patents in VR, network routing, and VoIP.

• Andrew Lombardi: CPO and Co-Founder. With over 25 years in video production, Lombardi was a founding member of CineSport, the first online video syndication platform distributing sports highlights to over 500 news and media sites.

• Andrew Naugher: CRO and Co-Founder. Naugher founded Media X Partners Inc. and has over 30 years of experience in consumer, tech, and sports marketing, as well as business development and public relations.

• James Jones: CFO. With over 20 years in strategic finance for early-stage technology companies, Jones served as CFO for C360 Technologies, Inc., provider of pylon camera views for the NFL and NCAA.

• Darryl Haberman: Senior VP of Product Strategy. A 25-year sports executive with management roles at the NHL, MLB Advanced Media, and Disney Streaming Services.

• Ken Troupe: Senior VP of Business Development. With over 20 years in sports industry sales and marketing, Troupe has held executive positions with the Texas Rangers, NY Giants, Dallas Stars, and Arizona Coyotes.

• Tom Sheridan: Senior Director of Business Development. Nearly 30 years as a sports marketing and ticketing executive, working with organizations such as the Chicago White Sox and Chicago Bulls.

• Shawntina Phillips: Women's Sports Lead. Led Google's Women's Sports Initiatives and structured first-of-their-kind partnerships within the vertical.

• Nohely Diaz: Marketing Specialist. A Senior Marketing student at the University of Florida, Diaz streamlines marketing content distribution and leads messaging strategy across channels.

Leadership Changes

In August 2024, Providential Media appointed Shawntina Phillips, a former senior lead at Google, to spearhead the growth of their women's sports business.

Competitor Profile

Market Insights and Dynamics

The global fan engagement market is valued at approximately $225 billion, encompassing sports media, data analytics, and interactive technologies. The industry is experiencing rapid growth, driven by increasing demand for personalized fan experiences and the integration of advanced technologies.

Competitor Analysis

Key competitors in the fan engagement and sports media technology sector include:

• Fanatics: Specializes in licensed sports merchandise and has expanded into digital collectibles and NFTs.

• Sportradar: Provides sports data and content solutions, including live sports data and digital content.

• FanDuel: A leading sports betting and daily fantasy sports platform offering interactive fan experiences.

• Pixellot: Offers AI-automated sports production solutions, enabling live streaming without human camera operators.

• Kiswe: Provides cloud-based video solutions for live sports and entertainment, focusing on interactive and personalized viewing experiences.

Strategic Collaborations and Partnerships

Providential Media has established significant partnerships to enhance its market position and innovation capacity:

• IBM: In September 2024, signed a co-building and go-to-market co-marketing partnership with IBM, leveraging their WatsonX AI technology to transform client businesses.

• Plug and Play Tech Center: Selected for two accelerator programs—Sports Tech in Frisco, TX, and Enterprise & AI in McKinney, TX—marking the first time a company participated in two cohorts simultaneously.

• ASPN Sports Tech Accelerator: Voted as the winner of the 2024 ASPN Sports Tech Award in Taipei, Taiwan, by a panel of 30 judges representing 11 APAC countries.

Operational Insights

Providential Media's strategic considerations include:

• Market Positioning: Differentiating through proprietary technologies that offer seamless integration and control over content, data, and revenue.

• Competitive Advantages: Leveraging AI-driven data analytics and interactive video solutions to provide personalized fan experiences.

• Distinct Differentiators: Combining user-generated content platforms with custom rewards systems to enhance fan loyalty and engagement.

Strategic Opportunities and Future Directions

Providential Media's strategic roadmap focuses on:

• Technological Advancement: Further developing AI capabilities and interactive features to stay ahead of industry trends.

• Market Expansion: Exploring opportunities in emerging markets and expanding partnerships with sports organizations globally.

• Product Diversification: Introducing new solutions tailored to various segments within the sports and entertainment industry.

Contact Information

For more information, visit Providential Media's official website.