Prowly: Company Market Research Report

Company Overview

Name:

Prowly

Mission of the Company:

Prowly's mission is to challenge the status quo by embedding a human touch into all aspects of public relations (PR), focusing on nurturing relationship-centric PR practices.

Founded:

Prowly was founded in 2013.

Founders:

Joanna and Sebastian

Key People:

No specific key personnel names are mentioned beyond the founders, Joanna and Sebastian.

Headquarters:

No information is available.

Number of Employees:

Prowly's team comprises over 90 members.

Revenue:

No information is available.

Known For:

Prowly is recognized for its innovative approach to PR through PR software solutions, which aim to streamline media relations and pitching processes. It is trusted by over 2,000 brands globally.

Products

Prowly offers a comprehensive suite of PR tools aimed at improving PR efficiency and effectiveness:

1. Media Database

Description: Access a database containing over 1,000,000 media contacts worldwide.

Key Features:

In-depth analytics to target the right journalists.

Audience and traffic analytics in partnership with Semrush.

2. Press Release Creator

Description: Design and customize engaging press releases.

Key Features:

Drag and drop editor for multimedia elements.

Built-in AI Assistant for content ideation and editing.

3. Media Pitching Tool

Description: Engage the media with personalized pitches and comprehensive analytics.

Key Features:

AI-powered writing assistance.

Advanced email analytics with delivery and open rates data.

4. PR CRM

Description: Built specifically for managing PR-related communications efficiently.

Key Features:

Automated updates and dynamic media lists.

Contact relationship management through conversation histories.

5. Online Newsroom

Description: Provides a centralized, customizable hub for a brand's media information.

Key Features:

Fully customizable appearance with integration options.

SEO and mobile-ready solutions.

6. Media Monitoring

Description: Wide-ranging tool for monitoring and analyzing media mentions.

Key Features:

Social media, print, and broadcast monitoring.

Advanced sentiment analysis through AI.

7. PR Reports

Description: Customizable PR metrics reporting.

Key Features:

Facilitates thorough performance summaries and interactive dashboards.

8. AI PR Software & AI Press Release Generator

Description: Facilitates the crafting of PR content with AI support.

Key Features:

Provides suggestions for story angles and content refinement.

Recent Developments

Recent Developments:

Prowly has launched its first AI tool specifically crafted for PR practitioners, enhancing capabilities to handle tasks like writing assistance, media pitching, and coverage analysis.

The introduction of the AI Assistant adds value to PR tasks by integrating AI capabilities for prompt-based content generation and creative brainstorming.

New Products Launched:

AI PR Assistant skilled in identifying new story angles and content enhancement.

Comprehensive Media Monitoring Suite with sentiment analysis.

New Features Added to Existing Products:

Enhanced integration with Semrush for improved audience analytics.

AI-powered email analytics and personalization features.

New Partnerships:

In September 2020, Prowly became part of the online marketing platform Semrush, which provides added analytics capabilities, enhancing Prowly’s database offering through audience data.

Note: All the provided information is based solely on the available data and compiled within the specified framework. Further inquiries might be needed for complete details on certain aspects such as specific headquarters information and latest revenue figures.