Company Research Report: Proximity
Company Overview
Name
Proximity
Mission of the Company
To close the gap between physical and virtual retail by empowering brands to deliver exceptional customer experiences, anytime, anywhere.
Founding
- Year Founded: 2014
- Founders: No specific information available about individual founders.
Key People
- Rachel Curtis, Head of CRM Joseph
- Jennifer Shields, Director of Retail Stores of Lafayette 148
- Camellia Spaczynska, Head of Retail Operations, Paul Smith
- Patrick Sauter, Executive GM Global Retail, Rodd & Gunn
Headquarters
- London Office: Runway East Shoreditch, 52 Tabernacle St, London EC2A 4NJ, UK
- New York Office: 10 East 39th Street 12th Floor, NY 10016, New York, USA
- Sydney Office: Level 14, 3 Spring Street, Sydney 2000, Australia
Number of Employees
No information is available.
Revenue
No information is available.
What is The Company Known For
Proximity is renowned for its innovative Retail Super-App that seamlessly integrates clienteling, POS, appointment booking, and store events to deliver a seamless customer experience across digital and physical realms.
Products
Overview
Proximity offers a suite of retail solutions wrapped in an advanced Retail Super-App platform designed to enhance customer relations, interactivity, and transaction flexibility anywhere and anytime.
Key Product Offerings
1. Data Capture
- Description: This module maximizes customer data capture opportunities, fostering meaningful engagement at every interaction.
- Key Features: Effective data collection, storage, and analysis.
2. Clienteling
- Description: Proximity's tools are crafted to cultivate customer relationships at scale by personalizing omnichannel engagements.
- Key Features: Omnichannel tools for integrated customer engagement and personalized communication.
3. Appointment Booking
- Description: A seamless appointment scheduling tool for local and international clients.
- Key Features: Integrated into the entire customer journey, connecting digital and physical experiences.
4. Mobile POS & Endless Aisle
- Description: Provides frictionless in-store experiences by enabling mobile transactions and inventory management.
- Key Features: Mobile-enabled transactions and full inventory access.
5. Event Management
- Description: Organize exceptional in-store events to engage new audiences and nurture ongoing relationships.
- Key Features: Planning and management tools for promotional and store events.
6. Dashboard Reporting
- Description: An insights platform to report and analyze metrics based on relevant KPIs.
- Key Features: Comprehensive and understandable dashboard reporting tools.
Recent Developments
New Partnerships
1. Graff Partnership (December 2023):
- Graff, recognized for exceptional jewelry, has partnered with Proximity to enhance customer experience through Proximity's clienteling and experience app.
2. Farrow & Ball Partnership (October 2024):
- Collaborated to elevate customer experiences through innovative digital tools.
3. Helzberg Diamonds Partnership (August 2024):
- Joined forces to improve customer experience.
New Awards
- Winner – Partner of the Year 2024
- Winner – Customer Experience Innovation of the Year
- Winner – Best Retail Insights 2024 North America
- Winner – RTIH Editor’s Choice Award 2023
- Winner – Best Retail Insights 2023
- Winner – Best Retail Sector Software Developer 2023 UK
Product Enhancements
No specific information is available about new product features or enhancements.
Transactional Impact
- £67,802,100 in transactions were enabled by Proximity in the last 12 months.
- 1,535,100 messages were sent, and 24,100 appointments were booked using the platform.
Contact Information
Offices
- London: Runway East Shoreditch, 52 Tabernacle St, London EC2A 4NJ, UK
- New York: 10 East 39th Street 12th Floor, NY 10016, New York, USA
- Sydney: Level 14, 3 Spring Street, Sydney 2000, Australia
For more information or inquiries, please visit their [official website](https:// www.proximity.com) or contact through their business development team.
