Market Research Report: Paramount Land

Company Overview

• Name: Paramount Land

• Mission: To faithfully serve with the highest commitment to our customers and communities so they can live holistically and sustainably by developing townships, real estate, large mixed-use developments, infrastructure and high-quality living environments, whilst continuously observing and supporting education as Indonesia becomes a globally recognized nation.

• Founded: No information is available

• Key People:

• Norman Daulay, Director

• Henry Napitupulu, Director of Planning & Design

• Other mentioned names include various marketing professionals like Ari Setiawan, Arnellia Marshella, etc.

• Headquarters: Paramount Plaza, Jl. Gading Serpong Boulevard Kav.1 Gading Serpong, Tangerang, 15810

• Number of Employees: No information is available

• Revenue: No information is available

• Known For: Developing significant township development projects like Gading Serpong, an urban township near Jakarta, and various other residential projects in strategic locations across Indonesia.

Products

Commercial Properties

1. Calico Grande, Paramount Petals

• A variety of unit types such as ‘Tipe Regular 4 x 12’ and ‘Tipe Alfresco 6,5 x 18’.

• Key Features: 2 to 3 floors depending on type, multiple bathrooms, strategic positioning.

2. iL Lago Grande, Gading Serpong

• Tipe 4,5 x 10 Standard (Regular).

• Key Features: 2 floors, 2 bathrooms, price starting from Rp 2.205.100.000.

3. Maggiore Signature, Gading Serpong

• Offerings from regular to alfresco types with sizes like 4.5x15 and 7x18 Sudut.

• Key Features: Options for two and three floors, multiple bathrooms, prices vary based on type.

4. Pasadena Square, Gading Serpong

• Several types including single facade and alfresco types.

• Key Features: 3 floors, starting price of Rp 3.791.100.000.

Residential Properties

1. Grand Pasadena Village, Gading Serpong

• Types ranging from 8x18 (Hoek) to 8x19 (Standard) with 2-3 floors.

• Key Features: Spacious designs with multiple bedrooms and bathrooms, prices start from Rp 4.988.900.000.

2. Matera Residences, Gading Serpong

• Several unit types, starting price from Rp 6.385.600.000.

• Key Features: Modern amenities with lush greenery.

3. Paramount Petals Projects (Lily, Gardenia, New Aster)

• Multiple unit types with sizes and pricing varying per type.

• Key Features: Various modern amenities ensuring high quality of living.

Recent Developments

New Products and Launches

• Introduction of ‘Maggiore Signature’ @ Gading Serpong, blending commercial space with sustainability principles.

• Launch of ‘Pasadena Square’ @ Pasadena Central District, Gading Serpong, the first commercial hub by Paramount Land in the area.

• iL Lago Grande (New Block) & iL Lago Square launched, offering modern design business spaces in Gading Serpong at premium locations.

New Features and Promotions

• Paramount Land frequently promotes property expos like the ‘Amazing Gading Serpong Property Expo 2024’ showcasing various property launches.

• Ongoing Special Year-End Rewards Program offering cashback, competitive pricing, and special loan schemes to attract buyers.

• Features added in many product offerings include design flexibility and modern finishes tailored for commercial and residential needs.

Partnerships and Recognitions

• Paramount Land celebrated its achievements, having been recognized in awards such as the BCI Asia Awards 2024, and continually ranks in top 10 developers lists.

• Recognized for stakeholders' enthusiasm in projects like Gading Serpong, with modern integrated townships being built in strategic locales.

• Strengthening its market reputation by receiving accolades like Best Commercial Developer, Best Luxury Housing Project in various competitions held in Indonesia and beyond.

Conclusion

Paramount Land remains a dominant player in the Indonesian property market, marked by strategic project developments and expansions in renowned townships like Gading Serpong and emerging markets in Central Java and North Sulawesi. The company's commitment to innovative urban planning combined with successful award recognitions affirm its position as a leading real estate developer focused on sustainability, modern living, and community development.