Company Research Report: PT Sinar Mas Multifinance

Company Overview

• Name: PT Sinar Mas Multifinance (Simas Finance)

• Mission of the Company: The mission is to operate as a retail financing company with a wide network supported by effective information technology, reliable human resources, and sustainable funding sources.

• Vision of the Company: To become one of the leading financing companies, both domestically and internationally.

• Founded: In 1985

• Founder: Initially founded as PT Sinar Supra Leasing Company. The company's shares were fully acquired by PT Sinar Mas Multiartha Tbk in 1995.

• Key People:

• Indra Widjaja - Chief Commissioner

• Loa Johnny Mailoa - Commissioner

• Drs. Mulabasa Hutabarat - Independent Commissioner

• Eko Nugroho Tjahjadi - Independent Commissioner

• Rosalina Dhanudimuljo - President Director

• Ricky Faerus - Compliance Director

• Irawan Susatya L - Operations Director

• Henry Ricardo Liasnawi - Finance Director

• Robby Tricahyo Wibowo - Sales Director

• Headquarters: No specific address provided. Celebrated events at Gedung Sinartama Gunita, Jl. Lombok No. 71, Jakarta.

• Number of Employees: No information is available

• Revenue of the Company: No information is available

• Known For: PT Sinar Mas Multifinance is known for its services in leasing, factoring, and consumer financing.

Products

• Products Offered: The specific products are not detailed.

• High-Level Description: No specific description of individual products is available.

• Key Features of Products: No information is available

Recent Developments

• Awards: PT Sinar Mas Multifinance won 3 awards at Sinarmas Digital Day 2024, including the Digital Transformation Award, Innovation Excellence Award, and AI Pitch Hackhaton for Innovation with Generative AI.

• New Launches & Features: The company has launched the GARASI mobile application in collaboration with S-Quantum Engine (SQE), which won several awards and is aimed at facilitating financial services access for customers and partnering dealers.

• Partnerships: No new partnership information available apart from the collaboration with SQE for the GARASI app.

• Anniversary Celebration: Celebrated its 39th anniversary with the theme "Be Great" on September 9, 2024.

Additional Achievements

• 2021 Awards: Achieved recognition as the Best Multifinance 2021 with Outstanding Financial Performance and Financing Service Innovation within the asset category of 5 - 10 trillion IDR by Warta Ekonomi.