PT Sreeya Sewu Indonesia Tbk Market Research Report

Company Overview

• Name: PT Sreeya Sewu Indonesia Tbk

• Mission: The company strives to excel in delivering high-quality and innovative products, creating profit for business partners, recruiting and developing professionals, and actively contributing to the welfare of the community.

• Founded: September 6, 1985

• Former Name: PT Betara Darma Export Import; later changed to PT Sierad Produce

• Key People: Not specified

• Headquarters: Sequis Tower, Lantai 40 Jl. Jendral Sudirman Kav 71 Jakarta Selatan 12190, Indonesia

• Number of Employees: No information is available

• Revenue: No information is available

• Known For: Sreeya is known for being one of the largest integrated poultry companies in Indonesia, focusing on feeds production, the production of day-old chicks, broiler commercial farming, contract growing, slaughtering, and production of further processed and value-added chicken products.

Products

Feed

• Description: The company produces feed for broilers, layers, breeders, and other types of animals. The feed includes products in the form of flour, pellets, crumble, and expander.

• Key Features:

• Tailored for various livestock needs, including chicken and swine.

• Includes additives and nutrient compositions for specific growth stages.

Day Old Chick (DOC)

• Description: Sreeya produces commercial one-day chicks for the production of high-quality chicken meat and eggs.

• Key Features:

• Focus on producing superior meat and egg-laying chicks.

• Reliable traceability and healthy assurance systems.

Live Bird

• Description: The company breeds live birds in commercial farms, rearing them to a particular weight before harvest.

• Key Features:

• Healthy chicken broiler range with a focus on uniformity and reliability.

Broilers

• Description: Includes products such as whole carcass, partings, and boneless chicken for various markets.

• Key Features:

• Marketed internationally in fast-food restaurants, cafes, supermarkets, and hypermarkets.

• High quality and certified for safe consumption.

Processed Food

• Description: Through its subsidiary PT Belfoods Indonesia, Sreeya produces frozen processed chicken products.

• Key Features:

• Includes products like chicken nuggets, sausages, and meatballs.

• Meets international fast-food standards, ensuring quality and safety.

Recent Developments

• Recent Growth: During COVID-19 conditions, the company grew around 27%, and its market capitalization increased by 33%.

• New Innovations:

• Implementation of Halal Blockchain technology to ensure transparency in the chicken slaughtering process.

• Introduction of Smart Farm and Pineapple Extract-based chicken feed as part of innovation initiatives.

• Certifications:

• HACCP from the Ministry of Agriculture of the Republic of Indonesia.

• ISO 9001:2008 from Lloyd’s Register Quality Assurance.

• Other certifications for feed processing and laboratory competencies.

• Recent Financial Developments:

• Conducted a Limited Public Offering II in 2023 and secured IDR 500 billion, fully channeled to its subsidiary, PT Belfoods Indonesia.

Conclusion

PT Sreeya Sewu Indonesia Tbk stands as a major player in Indonesia's poultry industry with comprehensive offerings from feed production to processed food products. The company emphasizes innovation, quality assurance, and safety across its operations, leveraging technology like Halal Blockchain to maintain a competitive edge. With supportive actions from its controlling shareholder, Great Giant Pineapple, Sreeya continues to expand its market presence and strategic initiatives.